Double Decker (chocolate bar)

Last updated
Double Decker
Double-Decker-Wrapper-Small.jpg
Type Confectionery
CourseSweet Snack
Place of originUnited Kingdom
Invented1975
Food energy
(per 100  g serving)
459  kcal (1,920  kJ)
Nutritional value
(per 100  g serving)
Protein 4  g
Fat 17  g
Carbohydrate 71  g
Similar dishes List of Cadbury products
A Double Decker split in half Cadbury-Double-Decker-Split.jpg
A Double Decker split in half

Double Decker is a brand of chocolate bar manufactured by British company Cadbury, first introduced in 1976. [1] Its name derives from the well-known double-decker bus, with the buses themselves sometimes appearing in advertisements for the product. It is a mixture of milk chocolate, nougat with a hint of coffee, [2] and crisp, crunchy cereal. This has proved to be a very popular recipe, being used in cakes and other confections. [3] The Double Decker is manufactured in Poland [4] since 2011. [5]

Contents

Description

The chocolate bar is structured in two layers: a lightly whipped nougat layer with a hint of coffee, [2] with a lower layer of cereal 'crispies', which are then coated in milk chocolate. Originally the bar contained raisins within the base layer; however, consumer research in the mid-1980s led to these being removed and the new formulation being introduced. [3] Television advertisements in the 1970s featured Willie Rushton before a mascot named Dougie the Double Decker Dog was introduced. [3]

The bar has a mass of approximately 54.5g, [6] although multipack bars are smaller at 37.3g. [7] Previously, each bar was 42g in the 1970s and 51g in the 1980s, and peaked at 60g.[ when? ] A 54.5g bar typically contains 9.9g of fat, 38g of carbohydrates, 2.3g of protein and 1060kJ (250kcal) of energy. The Double Decker no longer contains hydrogenated oil.

Variants

A Double Decker – Nuts version launched in 2004, which had the advertising slogan "crispy, crunchy, chewy and nutty". This chocolate bar was essentially a Double Decker with nuts contained within the nougat layer; however, it has since been discontinued. At the time it was distinctly aimed at males, and featured in Coronation Street credits during 2004.[ citation needed ] In August 2016 Cadbury launched Dinky Deckers as part of the Bite Size bag range which are mini Cadbury Double Deckers available in a 120g pouch bag. [8]

See also

References

  1. ↑ "Cadbury Double Decker". www.cadbury.co.uk. Archived from the original on 2005-08-02. Retrieved 2025-10-04.
  2. 1 2 "Cadbury Double Decker". Cadbury . 24 November 2005. Archived from the original on 24 November 2005. Retrieved 13 July 2024.
  3. 1 2 3 Berry, Steve & Norman, Phil – "The Great British Tuck Shop", Friday Books, 2012. pp.230–31
  4. ↑ Whallop, Harry (20 March 2016). "Secrets of Cadbury: has Britain's beloved chocolate maker lost its magic?". The Daily Telegraph . London . Retrieved July 5, 2016.
  5. ↑ "Cadbury's Keynsham plant to close in days". BBC News. 2011-01-05. Retrieved 2025-10-04.
  6. ↑ "Cadbury Double Decker 54.5g". Sainsbury's. Retrieved 21 February 2022.
  7. ↑ "Cadbury Double Decker 10 x 37.3g". Tesco. Retrieved 21 February 2022.
  8. ↑ Writer, Staff (2016-08-22). "Cadbury adds Dinky Deckers to its bitesize range". Talking Retail. Retrieved 2025-10-04.


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