Type | Confectionery | ||||||
---|---|---|---|---|---|---|---|
Course | Sweet Snack | ||||||
Place of origin | United Kingdom | ||||||
Invented | 1975 | ||||||
459 kcal (1922 kJ) | |||||||
| |||||||
Similar dishes | List of Cadbury products |
Double Decker is a British brand of chocolate bar currently manufactured by Cadbury. First introduced in the UK in 1976, its name derives from the well-known double-decker bus, with the buses themselves sometimes appearing in advertisements for the product. It is a mixture of milk chocolate, nougat with a hint of coffee, [1] and crisp, crunchy cereal. This has proved to be a very popular recipe, being used in cakes and other confections. [2]
The chocolate bar is structured in two layers; a lightly whipped nougat layer with a hint of coffee, [1] with a lower layer of cereal 'crispies', these are then coated in milk chocolate. Originally the bar contained raisins within the base layer; however, consumer research in the mid-1980s led to these being removed and the current formulation being introduced. [2] Television adverts in the 1970s featured Willie Rushton before a mascot named Dougie the Double Decker Dog was introduced. [2]
The bar has a mass of approximately 54.5g [3] although multipack bars are smaller at 37.3g. [4] This increased from 42g in the 1970s and 51g in the 1980s, to a peak of 60g before attaining the current weight. It typically contains 9.9g of fat, 38g of carbohydrates, 2.3g of protein and 1060kJ (250kcal) of energy. The Double Decker no longer contains hydrogenated oil. The bar is manufactured in Poland. [5]
There also existed a 'Double Decker – Nuts' launched in 2004, which had the advertising slogan "crispy, crunchy, chewy and nutty". This chocolate bar was essentially a Double Decker with nuts contained within the nougat layer; however, it has since been discontinued. At the time it was distinctly aimed at males, and featured in Coronation Street credits during 2004. In August 2016 Cadbury launched Dinky Deckers as part of the Bite Size bag range which are mini Cadbury Double Deckers available in a 120g pouch bag.
A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some varieties of English and food labeling standards, the term chocolate bar is reserved for bars of solid chocolate, with candy bar used for products with additional ingredients.
Freddo is a chocolate bar brand shaped like an anthropomorphic cartoon frog. It was originally manufactured by the now defunct company MacRobertson's, an Australian confectionery company, but is now produced by Cadbury. Some of the more popular flavours include strawberry, pineapple and peppermint.
Toblerone is a Swiss chocolate brand owned by Mondelez International. It is produced in Bern, Switzerland, and Bratislava, Slovakia. Toblerone is known for its distinctive shape as a series of joined triangular prisms and lettering engraved in the chocolate.
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made exclusively with milk chocolate. In 1928, Cadbury introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content.
Alpen is a line of muesli varieties manufactured by the Weetabix cereal company of Kettering, Northamptonshire, England.
Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero . In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar instead of a whole-bar count-line.
Reese's Peanut Butter Cups are an American candy by the Hershey Company consisting of a peanut butter filling encased in chocolate. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese was let go from his job with Hershey when the Round Barn which he managed was shut down for cost-saving measures. He subsequently decided to start his own candy business. Reese's are a top-selling candy brand worldwide, with $3.1 billion in annual sales.
Almond Joy is a candy bar manufactured by The Hershey Company, consisting of sweetened, shredded coconut topped with whole almonds and covered in milk chocolate. The company also produces Mounds bars, a similar confection without nuts, coated in dark chocolate.
Milka is a Swiss brand of chocolate confectionery. Originally made in Switzerland in 1901 by Suchard, it has been produced in Lörrach, Germany, from 1901. Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc., which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for Easter and Christmas. Products with the Milka brand also include chocolate-covered cookies and biscuits.
Boost is a brand of chocolate bar manufactured by Cadbury. The bar is sold in the United Kingdom, Ireland, Australia, New Zealand and South Africa. It consists of milk chocolate with a caramel and biscuit filling.
Heroes is a brand of boxed/tinned confectionery of a miniature collection of chocolate bars manufactured by Cadbury. Introduced in September 1999, they were a response to rival Mars' Celebrations and contain miniature versions of various Cadbury chocolate bars. Heroes are most popular around holidays, such as Christmas, Halloween and Easter.
Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.
Lion is a brand of chocolate bar currently owned and manufactured by Nestlé. The brand was originally introduced by British company Rowntree's in 1976. It consists of a filled wafer with caramel and cereals covered in milk chocolate.
Milk Tray is a brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner's portfolio. Milk Tray is sold in Australia, Canada, Ireland, New Zealand, New York City, South Africa and the United Kingdom.
A candy bar is a type of portable candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate with other ingredients, such as nuts, caramel, nougat, or wafers.
Aerated chocolate, also known as air chocolate, is a type of chocolate that intentionally contains gas, forming bubbles.
Bar One or Bar•One is a popular chocolate bar invented and manufactured in South Africa by Nestlé and sold in South Africa and India. It is similar to the English Mars Bars and consists of a layer of malted nougat with a caramel topping and covered in milk chocolate. In South Africa, there are other variations, including a Bar One Peanut version and one flavoured with coffee.