Spira was a milk chocolate product in the form of a hollow twisted spiral produced by Cadbury. There were two spiral fingers in each pack, and the brand was initially only available in the south-west and north-west of England in the mid-1980s, before being rolled out across the country. [1]
The development of Spira can be traced back to 1984 and was born of two key factors: a new production process allowed chocolate to be produced in different shapes and textures without the need for moulds, and the company perceived a weakness in its product mix with too few ‘countline’ products and limited appeal to teenagers. [2]
Of three potential products taken forward from the concept stage, a twisted bar with cartwheel cross-section named ‘Rollers’ was deemed the most successful. Further refinement, changes to presentation and the change of name eventually resulted in the emergence of the Spira product, which was aimed squarely at the 15 to 24-year-old market. [2]
Following a million-pound investment in plant at the Bournville factory, Cadbury first test-launched Spira in the Granada television region. The chocolate was successful enough to gain a 6.3% market share and the number two chocolate position, but it proved impossible to produce sufficient quantities to keep up with demand at this stage. The bar was withdrawn from market and a new test market was established in the south-west while additional factory capacity was built. [2]
In 1989, the bar was launched nationwide. [2] It continued to be available until June 2005.
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.
Caramilk is a brand name used for two distinct chocolate bar products made by Cadbury. Both were introduced in 1968. The Canadian version of Caramilk is a milk chocolate bar filled with caramel. In Australia the Caramilk brand is used for a caramel-flavoured white chocolate bar.
Freddo is a chocolate bar brand shaped like an anthropomorphic cartoon frog. It was originally manufactured by the now defunct company MacRobertson's, an Australian confectionery company, but is now produced by Cadbury. Some of the more popular flavours include strawberry and peppermint while the more controversial flavours like fruit and nut have struggled over the years.
Milk chocolate is a form of solid chocolate containing cocoa, sugar and milk. It is the most consumed type of chocolate, and is used in a wide diversity of bars, tablets and other confectionery products. Milk chocolate contains smaller amounts of cocoa solids than do dark chocolates, and contains milk solids. While its taste and texture have been key to its popularity, milk chocolate has historically also been promoted as a healthy food, particularly for children, and recent evidence has shown that it may provide antioxidant health benefits.
Violet Crumble is an Australian chocolate bar. The bar is a crumbly honeycomb toffee centre coated in a layer of compound chocolate. It was first made by Hoadley's Chocolates in South Melbourne around the year 1913; and is currently made in Adelaide, South Australia by Robern Menz after a period of ownership by Nestlé. Its advertising slogan is "It's the way it shatters that matters", and previously was "Nothing else matters". The bar shares similarities to the Crunchie bar made by British firm Cadbury. Aside from Australia, it is available in Hawaii and a few other places, including Hong Kong, and Mollie Stone's Markets and Cost Plus World Market in the United States.
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 2014, Dairy Milk was ranked the best-selling chocolate bar in the UK. It is manufactured and distributed by the Hershey Company in the United States under licence from Cadbury. The chocolate is now available in many countries, including China, India, Sri Lanka, Pakistan, the Philippines, Indonesia, Kazakhstan and Bangladesh.
A Cadbury Creme Egg, originally named Fry's Creme Egg, is a chocolate confection produced in the shape of an egg. It originated from the British chocolatier Fry's in 1963 before being renamed by Cadbury in 1971. The product consists of a thick chocolate shell containing a sweet white and yellow filling that resembles fondant. The filling mimics the albumen and yolk of a soft boiled egg.
Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero . In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar instead of a whole-bar count-line.
Crunchie is a brand of chocolate bar with a honeycomb toffee sugar centre. It is made by Cadbury and was originally launched in the UK by J. S. Fry & Sons in 1929.
After Eight Mint Chocolate Thins, often referred to as simply After Eights, are a brand of mint chocolate covered sugar confectionery. They were created by Rowntree Company Limited in the UK in 1962 and have been manufactured by Nestlé since its acquisition of Rowntree in 1988.
Mr. Big is the largest sized chocolate bar produced by Cadbury in Canada, hence the name. The standard bar is made of a layered vanilla wafer coated in caramel, peanuts, and rice crisps and covered in a chocolate coating. The bar is the length of two "standard"-sized bars – around 20 centimeters long. Additional varieties include Mr. Chew Big, Mr. Big Fudge, and Mr. Big with Maple.
Cadbury Roses are a selection of machine wrapped chocolates made by Cadbury. Introduced in the UK in 1938, they were thought to be named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.
Nestle UK Ltd is a British confectionery brand and former business based in York, England. Rowntree developed the Kit Kat, Aero, Fruit Pastilles, Smarties brands, and the Rolo and Quality Street brands when it merged with Mackintosh's in 1969 to form Rowntree Mackintosh Confectionery. Rowntree's also launched After Eight thin mint chocolates in 1962. The Yorkie and Lion bars were introduced in 1976. Rowntree's also pioneered the festive selection box which in the UK have been a staple gift at Christmas for over a century.
Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated toffee.
Fuse is a brand of chocolate bar manufactured by Cadbury in India since 2016. A different bar of the same name was produced in the United Kingdom between 1996 and 2006.
E. Wedel is a Polish confectionery company, which has been producing a variety of chocolates, cakes, and snacks since 1851. Wedel is also a well-recognized brand of candy in Poland, considered to be the "Polish national chocolate brand" in that market, and is the leading candy brand among Polish producers with about 14% of the Polish market in 2005 and 11.7% in 2007.
Twist is a bite-sized confectionery produced by Freia, primarily for the Scandinavian market. Twist is sold in bags, and each bag contains a variety of pieces, mostly consisting of chocolates with some sort of filling in the center. New pieces are added and old ones discontinued frequently. Only two pieces, Lakris (licorice) and Cocos, have existed since the product was launched. The name Twist refers to the way each piece is wrapped.
Moro is the brand name of a caramel and nougat layered chocolate bar currently made by Cadbury and sold in Australia, New Zealand, and the Middle East. This type is similar to the Mars bar or American-style Milky Way bar.
Cadbury Eclairs are a confectionery currently manufactured by Cadbury. Invented by the Birmingham-based confectionery company Taveners in 1932, they were adapted into a Dairy Milk version of Eclairs in 1965. They are available in bags or rolls and can be found in the Cadbury Heroes selection. Eclairs are currently available in the United Kingdom, Ireland, Australia, Kenya, Hong Kong, South Africa, India, and Pakistan, where they are known as "Dairy Milk Eclairs". In 2013 Mondelēz International updated the UK ingredients list to add in the inclusion of palm oil in the recipe. In 2013 Cadbury rebranded its product to Choclairs in India.
Cadbury is a British multinational confectionery company owned by Mondelēz International. It is the second largest confectionery brand in the world after Mars. Cadbury is headquartered in Uxbridge, London, and operates in more than fifty countries worldwide. Its best known products include Dairy Milk chocolate.