Cadbury Eclairs

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Cadbury Eclairs Cadbury-Eclairs.jpg
Cadbury Eclairs
Eclairs in wrapper Cadbury's Eclairs.jpg
Eclairs in wrapper

Cadbury Eclairs are a confectionery currently manufactured by Cadbury. Invented by the Birmingham-based confectionery company Taveners in 1932, they were adapted into a Dairy Milk version of Eclairs in 1965. [1] They are available in bags or rolls and can be found in the Cadbury Heroes selection. Eclairs are currently available in the United Kingdom, Ireland, Australia, Kenya, Hong Kong, South Africa, India, and Pakistan, where they are known as "Dairy Milk Eclairs". In 2013 Mondelēz International updated the UK ingredients list to add in the inclusion of palm oil in the recipe. In 2013 Cadbury rebranded its product to Choclairs in India. [2]

Contents

Current products

History of Eclairs

Cadburys éclairs weren't very popular at their release but they began to muster a cult following later on around 2009-2010 which was their most popular moment throughout éclairs history[ citation needed ]

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References

  1. Bradley, John (2008). Cadbury's purple reign: the story behind chocolate's best-loved brand. John Wiley and Sons. p. 212. ISBN   978-0-470-72524-5.
  2. "Marketing Practice: Brand Update : Cadbury rebrands Eclairs to Choclairs". 2013-09-26.