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Product type | Confectionery |
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Introduced | 1976 [1] |
Related brands | List of Cadbury products |
Markets | Worldwide |
Tagline | "...next time you're having an energy crisis" (1970s) "the munchiest bar ever" (1970s/80s/90s) |
Website | https://www.cadbury.co.uk/products/cadbury-starbar-11308 |
Starbar is a brand of chocolate bar manufactured by Cadbury. The bar has chocolate covering and is filled with caramel and crushed roasted peanuts. The product is also sold in Canada and Germany under the name Wunderbar.
The Star Bar was launched in 1976. It was accompanied by a space-themed TV advert by Richard Williams Animation Studio, London with the tagline "...next time you're having an energy crisis". [2] The bar was later promoted as "the munchiest bar ever". It was also promoted in the UK in the mid-1980s with a postal offer (3 wrappers plus P+P could be turned in for a Starbar Ruler, Pencil and a copy of Douglas Adams' The Restaurant at the End of the Universe ).[ citation needed ]
In 1989, it briefly became a peanut version of the Boost, only to return to Starbar (now written as one word) in 1994. [3]
In Canada and Germany, Wunderbar is a Cadbury Adams product marketed under the license of Cadbury UK Limited. It is also available in a package of "minis" and in a 12 g size for Halloween.
Since January 2012, Starbars have been available in the Nordic countries, manufactured by Marabou Sweden (owned by Mondelēz International who also owns Cadbury).
Starbar was introduced to Australia in November 2012 (made in Ireland); however, it is no longer available and no longer listed on the Cadbury Australia website. [4]
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world, after Mars. Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.
Caramilk is a brand name used for two distinct chocolate bar products made by Cadbury. Both were introduced in 1968. The Canadian version of Caramilk is a milk chocolate bar filled with caramel. In Australia the Caramilk brand is used for a caramelised white chocolate bar.
Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars Sr. The bar consists of caramel and nougat coated with milk chocolate.
Freddo is a chocolate bar brand shaped like an anthropomorphic cartoon frog. It was originally manufactured by the now defunct company MacRobertson's, an Australian confectionery company, but is now produced by Cadbury. Some of the more popular flavours include strawberry, pineapple and peppermint.
Smarties are dragée chocolate confectionery. They have been manufactured since 1937, originally by H.I. Rowntree & Company in the United Kingdom, and now by Nestlé.
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made exclusively with milk chocolate. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content.
Flake is a British brand of chocolate bar currently manufactured by British chocolate company Cadbury, owned by Mondelez International, consisting of thinly folded milk chocolate. The bar has a unique crumbly texture, and softens but does not melt when heated.
Cadbury Creme Egg is a chocolate confection produced in the shape of an egg. It originated from the British chocolatier Fry's in 1963 before being renamed by Cadbury in 1971. The product consists of a thick chocolate shell containing a sweet white and yellow filling that resembles fondant. The filling mimics the albumen and yolk of a soft boiled egg.
Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero . In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar instead of a whole-bar count-line.
Crunchie is a brand of chocolate bar with a centre of honeycomb toffee. It is made by Cadbury but was originally launched in the UK by J. S. Fry & Sons in 1929.
After Eight Mint Chocolate Thins, often referred to as simply After Eights, are a brand of mint chocolate covered sugar confectionery. They were created by Rowntree Company Limited in the UK in 1962 and have been manufactured by Nestlé since its acquisition of Rowntree in 1988.
Boost is a brand of chocolate bar manufactured by Cadbury. The bar is sold in the United Kingdom, Ireland, Australia, New Zealand and South Africa. It consists of milk chocolate with a caramel and biscuit filling.
Maltesers are a British confectionery product manufactured by Mars Inc. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, Australia, New Zealand, Canada, United States and Middle East. The slogan is "The lighter way to enjoy chocolate".
Mr. Big is the largest sized chocolate bar produced by Cadbury in Canada, hence the name. The standard bar is made of a layered vanilla wafer biscuit coated in caramel, and rice crisps; covered in a chocolate coating. The bar is the length of two "standard"-sized bars – around 20 centimetres long. Additional varieties include Mr. Chew Big, Mr. Big Fudge, and Mr. Big with Maple.
Picnic is a brand of chocolate bar consisting of milk chocolate and peanuts, covering chewy nougat, caramel, biscuit and puffed rice. Picnic bars are lumpy in shape. It is sold in Australia, parts of Canada, New Zealand, New York City, San Francisco Bay Area, India, Ireland, Russia, Ukraine, South Africa, Germany and the United Kingdom. The UK, German, Irish and Indian versions differ from the Australasian version in that they also contain raisins.
Fudge is a brand of chocolate bar manufactured by Cadbury. It is a bar of fudge in a semi-circular cross-section covered in a layer of milk chocolate. Produced in small bite size bars and in larger bars, the Fudge continues to be produced and sold in countries such as the United Kingdom and Ireland. It was launched in 1948, originally under the name Milk Fudge which later became simply Fudge.
A Cadbury Snack is a shortcake biscuit square or two biscuits with chocolate filling, covered with milk chocolate.
Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel.
Milk Tray is a brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner's portfolio. Milk Tray is sold in Australia, Canada, Ireland, New Zealand, New York City, South Africa and the United Kingdom.
Chomp is a brand of chocolate bar which was first manufactured by Cadbury South Africa in the early 1970s,. It is currently manufactured and popular in South Africa, Australia and the United Kingdom.