 | This article needs additional citations for verification .(January 2019) |
 | |
| Product type | Chocolate bar |
|---|---|
| Owner | Cadbury |
| Country | Canada |
| Introduced | 1930 |
Crispy Crunch is a hard chocolate bar with a crispy peanut butter flake inside that is made by Cadbury in Canada. Harold Oswin, an employee of William Neilson, developed "Crispy Crunch" in 1930. [1]
Harold Oswin was a candy roller in Neilson's hard candy room and joined the company when he was fourteen years old. Harold was promoted to Candy maker in the late 1920s. He always had wanted to create a candy bar with peanut butter and so when a chocolate bar contest was announced, he submitted his concept. Harold won the contest and received a $5.00 prize. The original recipe called for a log-shaped bar. Williams Neilson management made the decision to flatten the bar to the shape that it is today. Oswin died in the mid-1990s.
The brand was repositioned in 1988 by Norm Williams, Director of Marketing. The new brief was given to Martin Shewchuck of Leo Burnett Canada who conceived the highly successful Crispy Crunch campaigns ("the only thing better than your Crispy Crunch is someone else's"). The campaign catapulted the brand from No. 10 to No. 1, growing volume by 55%.
Crispy Crunches were sold in the United States for a brief time in the 1990s by the food distribution arm of Pro Set, the collectible card company. Pro Set went bankrupt, resulting in Crispy Crunch no longer being available in the United States. A lower-calorie version of Crispy Crunch was available for a limited time in the mid-1990s.
The original manufacturers, Neilson, sold its chocolate brands to Cadbury in 1996, though packaging continued to feature the Neilson logo for a few years. Since Cadbury began manufacturing of the chocolate bar, the recipe has changed in that it is less salty and more sweet as it has more of the crunchy topaz-coloured candy coating around the centre.
A chocolate chip cookie is a drop cookie that features chocolate chips or chocolate morsels as its distinguishing ingredient. Chocolate chip cookies are claimed to have originated in the United States in 1938, when Ruth Graves Wakefield chopped up a Nestlé semi-sweet chocolate bar and added the chopped chocolate to a cookie recipe; however, historical recipes for grated or chopped chocolate cookies exist prior to 1938 by various other authors.
Caramilk is a brand name used for two distinct chocolate bar products made by Cadbury. Both were introduced in 1968. The Canadian version of Caramilk is a milk chocolate bar filled with caramel. In Australia the Caramilk brand is used for a caramel-flavoured white chocolate bar.
M&M's are color-varied sugar-coated dragée chocolate confectionery, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's. The original candy has a semi-sweet chocolate filling which, upon introduction of other variations, was branded as the "plain, normal" variety. Peanut M&M's, which feature a peanut coated in milk chocolate, and finally a candy shell, were the first variation to be introduced, and they remain a regular variety. Numerous other variations have been introduced, some of which are regular widespread varieties while others are limited in duration or geographic availability. M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated.
Butterfinger is a candy bar manufactured by the Ferrara Candy Company, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in a "chocolatey" coating. It was invented by Otto Schnering of the Curtiss Candy Company in 1923. The name was chosen by a popularity contest.
A peanut butter cup is a molded chocolate with a peanut butter filling. Peanut butter cups are one of the most popular kinds of candy in America. They can be made at home, but like most candies, they are commonly mass-produced. They may also be available in candy shops, produced by local or regional candymakers.
Reese's Peanut Butter Cups are an American candy by The Hershey Company consisting of a peanut butter cup encased in chocolate. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese left his job with Hershey to start his own candy business. Reese's are a top-selling candy brand worldwide, with more than $2 billion in annual sales generated for The Hershey Company.
Clodhoppers are crunchy, fudge-covered graham clusters. They were originally discovered and marketed by the Kraves Candy Co., located in Winnipeg, Manitoba, Canada. In 2006, the brand and recipes were sold to Brookside Foods, who were in turn sold to Hershey's in 2011.
Mr. Big is the largest sized chocolate bar produced by Cadbury in Canada, hence the name. The standard bar is made of a layered vanilla wafer biscuit coated in caramel, peanuts, and rice crisps and covered in a chocolate coating. The bar is the length of two "standard"-sized bars – around 20 centimetres long. Additional varieties include Mr. Chew Big, Mr. Big Fudge, and Mr. Big with Maple.
Quality Street is a line of tinned and boxed toffees, chocolates and sweets, first manufactured in 1936 by Mackintosh's in Halifax, West Yorkshire, England. It was named after J. M. Barrie's play Quality Street. Since 1988, the confectionery has been produced by Nestlé. Quality Street has long been a competitor to Cadbury Roses, which were launched by Cadbury in 1938. Nestlé does not distribute Quality Street in the US, but it may be ordered online for delivery, or found in specialty candy shops.
William Neilson Dairy Limited is a Canadian dairy company owned by Saputo Inc. The company is based in Toronto, Ontario. In the United States, its products are sold under the name Neilson.
The Clark Bar is a candy bar consisting of a crispy peanut butter/spun taffy core and coated in milk chocolate. It was introduced in 1917 by David L. Clark and was popular during and after both World Wars. It was the first American "combination" candy bar to achieve nationwide success. Two similar candy bars followed the Clark Bar, the Butterfinger bar (1923) made by the Curtiss Candy Company and the 5th Avenue bar (1936) created by Luden's.
Starbar is a brand of chocolate bar manufactured by Cadbury. The bar has chocolate covering and is filled with caramel and crushed roasted peanuts. The product is also sold in Canada and Germany under the name Wunderbar.
Whatchamacallit is a chocolate candy bar marketed in the United States by The Hershey Company.
Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel.
Crunch is a chocolate bar made of milk chocolate and crisped rice. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.
The Cadbury chocolate factory is a five story building located in Gladstone Avenue, Toronto. It was constructed by William Neilson in 1906 and produces all of Cadbury's products sold in Canada.
| Brands |  | |
|---|---|---|
| Related | ||
 | This confectionery-related article is a stub. You can help Wikipedia by expanding it. |
