Crunchie is a brand of chocolate bar with a centre of honeycomb/cinder toffee,[a] manufactured by British confectionary company Cadbury, currently produced in Poland.[1] It was originally launched by J. S. Fry & Sons in 1929;[2] a very similar product named Violet Crumble was already invented in Australia in 1913.[3] The Crunchie bar is widely available in several countries around the world and has also been grey imported elsewhere.[citation needed]
Like other chocolate brands, Crunchie brand ice cream bars and cheesecake are also sold in some countries. Such products contain nuggets of the honeycomb.[citation needed]
A number of limited edition Crunchies have been released over the years. For example in the late 1990s, a Lemonade flavoured bar was released in Britain, and a champagne-flavoured bar was launched for New Year's Eve 1999.[4] In 2000 a short-lived, but successful, sister chocolate bar was launched, called Crunchie Tango.[5] It was co-produced by Cadbury and Britvic and featured Tango Orange flavouring.[5]
In 2006 a "Crunchie Blast" variety of the product was launched, which featured "popping candy" inside the bar. It was soon discontinued, but an ice cream of the same name, which is Magnum-shaped honeycomb ice cream with popping candy covered in milk chocolate, has since been sold by Cadbury in the British and Irish markets.[6]
In 2010 Cadbury's launched Crunchie Rocks, a mixture of chocolate, cornflake and Crunchie.[7]
In South Africa, Cadbury sold a white chocolate version in a blue wrapper until recently.[citation needed]
During manufacture, the honeycomb toffee is produced in large slabs, and is cut up using a highly focused jet of oil,[8] though in Canada rotary saws are used. The use of a blade would lead to fragmentation, while water would dissolve the honeycomb. Oil prevents both of these happening, and produces uniform sharp-edged portions. The honeycomb toffee is then covered with chocolate, cooled, and packaged.[4]
Until September 2010 Crunchie was produced in England at the Somerdale Factory plant in Keynsham; however, production then transferred to Cadbury's new plant in Skarbimierz, Poland.[1]
Size
The Crunchie is sold in several sizes, ranging from "snack size" – a small rectangle – to "king size". The most common portion is a single-serve bar, about 1inch wide by about 7inches long, and about 3⁄4 inch deep[9] (2.5cm × 18cm × 2cm).[citation needed]
Nutrition information
Average values
British Crunchie
Australian Crunchie
Per 100g
Per 40 g bar
Per 100g
Per 50 g bar
Energy (kJ)
2020
775
1950
975
Energy (kCal)
465
185
Protein
3.0g
1.6g
1.5
<1.0
Carbohydrate
73.5g
27.8g
80.5
40.2
Fat
18.4g
7.6g
14.8
7.4
Advertising
In Australia and New Zealand, Crunchie bars are widely known for having New Zealand's longest-running television advertisement, the "Crunchie Train Robbery" which won many awards[10][11][12] and ran in unchanged form for over 20 years from the late 1970s.[13]
Crunchie has been advertised in Britain and Ireland since the 1980s with the slogan "Get that Friday feeling".[14] Prior to the 1980s, Crunchie was advertised as "Crunchie makes exciting biting".[citation needed] In 1991, Cadbury launched a TV ad campaign that made use of The Pointer Sisters song, "I'm So Excited", which became one of the longest running advert campaigns in television history, continuing to be used up until 2008. These ads were animated and produced by Aardman Animations.[citation needed]
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