Product type | Dessert |
---|---|
Owner | Georgalos (2022–) [1] [2] |
Country | Argentina |
Introduced | 1940 |
Previous owners |
|
Mantecol is the brand name of a typical dessert of the cuisine of Argentina, [3] a sort of semi-soft nougat made from peanut butter. It was originally created and marketed in the 1940s by the confectionery company Georgalos, founded by a Greek immigrant, Miguel Georgalos, who took the inspiration in a dessert of Greek cuisine, the halva . [4]
Mantecol is very popular in Argentina, where it is used as daily candy (especially between the months of December and February), as well as classic dessert of the Christmas table. [5]
Roots of the dessert can be traced to 1882 in Istanbul, where Juan Georgalos elaborated bread and traded cereals. His son Miguel was expelled (like many other Greeks) from Istanbul in 1921 after a Turkish Government decree, arriving in Poland where he had some relatives. Those people manufactured and sold halva and taught Miguel Georgalos how to prepare it. [4]
Before World War II started, Georgalos emigrated to Argentina, where he opened a factory in Floresta, Buenos Aires, in 1941, on the same land where the former All Boys venue was located. Miguel named his business La Greco Argentina ("The Greek-Argentine"), being renamed to "Georgalos Hermanos" when the rest of the family arrived in the country. [3] Miguel made some changes to the original halva recipe to suit the local customers' taste. As he was not able to find sesame in Argentina, he replaced it with peanuts. [3]
The name Mantecol came after a neighbor of Georgalos gave her opinion about the dessert, saying that it "tasted like butter" ("manteca" in Latin American Spanish). [4] [3]
At first, Mantecol was sold in 1 and 3 kg packages, then being marketed in smaller packets. [6]
After the 1998–2002 Argentine great depression, the company sold the rights of the candy to Cadbury Stani (Argentine subsidiary of Cadbury Schweppes) for US$22.5 million [3] who modified the recipe adding glucose syrup, hydrogenated vegetable oil, egg-white, and vanilla. [5] When U.S.-based company Kraft Foods Inc. acquired Cadbury in 2010, [7] [8] Mantecol became one of its brands. Two years later, Kraft split its business into two new companies, one of them, Mondelez International, took over Cadbury and subsequently the Mantecol brand and products. [6] [9] [10] Mantecol was manufactured by Mondelez at the Cadbury plant in Victoria, Buenos Aires. [11]
On the other hand, when in 2008 the "non-competition clause" expired, Georgalos begun, once again, production with the original recipe under the brand Nucrem. [4] Three years after the launch, it helped Georgalos to own 30% of the confectionery market. [3]
In July 2022, it was announced that Mondelez had sold part of its business in Argentina, with its plant in Victoria, Buenos Aires, being acquired by Georgalos. Therefore Georgalos regained ownership of the "Mantecol" brand after 21 years, resuming production of the dessert and other products. With that operation, Georgalos also acquired other popular candy brands such as Bazooka , Palitos de la selva , Lengüetazo, and Jirafa. [2] [1] [12]
The original recipe requires the following ingredients:
Since its inception, Mantecol was strongly advertised to promote the product. Georgalos joined forces with artist and animator Manuel García Ferré to make the advertisements. [13] The company also launched several campaigns to promote Mantecol focusing on students, where the confection became popular. [11]
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world, after Mars. Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.
Halva is a type of confectionery originating from Persia and widely spread throughout the Middle East as well as South Asia. The name is used for a broad variety of recipes, generally a thick paste made from flour, butter, liquid oil, saffron, rosewater, milk, cocoa powder, and sweetened with sugar.
Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
An alfajor or alajú is a traditional confection typically made of flour, honey, and nuts. It is found in Argentina, Bolivia, Paraguay, the Philippines, Southern Brazil, Southern France, Spain, Uruguay, Peru, Ecuador, Colombia and Chile. The archetypal alfajor entered Iberia during the period of al-Andalus. It is produced in the form of a small cylinder and is sold either individually or in boxes containing several pieces.
Dulce de leche, caramelized milk, manjar, milk candy or milk jam is a confection popular in Latin America, France, Poland and the Philippines prepared by slowly heating sugar and milk over a period of several hours. The resulting substance, which takes on a spreadable, sauce-like consistency, derives its rich flavour and colour from non-enzymatic browning. It is typically used to top or fill other sweet foods.
Lunchables is an American brand of food and snacks manufactured by Kraft Heinz in Chicago, Illinois, and marketed under the Oscar Mayer brand. They were initially introduced in Seattle in 1988 before being released nationally in 1989. Many Lunchables products are produced in a Garland, Texas, facility, and are then distributed across the United States.
Butterfinger is a candy bar manufactured by the Ferrara Candy Company, a subsidiary of Ferrero, Nestlé. It consists of a layered crisp peanut butter core covered in a "chocolatey" coating. It was invented by Otto Schnering of the Curtiss Candy Company in 1923. The name was chosen by a popularity contest.
Certs was a brand of breath mint that was noted for the frequent use of "two mints in one" in its marketing. The original "classic mints" were disc-shaped without a hole and sold in roll packaging similar to Life Savers and Polo. Certs was one of the first mints to be nationally marketed in the United States and has been a fixture at American drug stores and convenience stores since its debut on the market in 1956. It was discontinued in 2018, possibly for having partially hydrogenated cottonseed oil, which is not allowed as an ingredient in food sold in the United States since then.
William Neilson Dairy Limited is a Canadian dairy company owned by Saputo Inc. The company is based in Toronto, Ontario. In the United States, its products are sold under the name Neilson.
Mastellone Hermanos S.A. is an Argentine dairy company headquartered in the city of General Rodríguez in Buenos Aires Province. The company, founded by Antonino Mastellone in 1929, is partially owned by Grupo Arcor and Bagley, which purchased 25% of the firm in 2015.
Havanna Holding S.A. is an Argentine manufacturer of food products, mostly known for its alfajores. The firm was founded in 1948 by Benjamín Sisterna, Demetrio Elíades, and Luis Sbaraglini and began its activities as a producer of alfajores in the city of Mar del Plata.
Elvira Amanda Orphée was an Argentine writer.
Lacta is a Brazilian chocolate and confectionery maker, founded in São Paulo in 1912 as Société Anonyme des Chocolats Suisses. In 1996, Lacta was purchased by Kraft Foods.
Maynards Bassetts is a UK brand of confectionery owned by Mondelez International, introduced in 2016. The brand was created to merge its existing Maynards and Bassett's brands, which the company came to own following its purchase of Cadbury in 2010.
Bagley Argentina S.A. is an Argentine food company with its main plant located in Buenos Aires. Established by U.S.-born entrepreneur Melville Sewell Bagley in 1864, the company had a wide variety of brands, having specialised in the production of crackers and cookies.
Terrabusi is an Argentine food brand currently owned by US conglomerate Mondelez International. The former manufacturing company had been founded by the Terrabusi brothers in 1911, and soon gained a reputation as a cookies and crackers manufacturer, commercialising its products under several brands. In 1994, Terrabusi was purchased by U.S.-based company Nabisco, which would be acquired by Philip Morris Companies, Inc. in 2000. As a result, both food companies joined.
Nucrem is an Argentine candy bar, created in 2009 by the confectionery company Georgalos. It is a sweet peanut butter bar, derived from traditional Eastern Mediterranean and Near East known as halva.