Prince de LU

Last updated
Prinzenrolle Keks.JPG

Prince de LU (Prince) is a biscuit brand made by the enterprise Mondelez International. [1]

The title “Prince biscuits” has been given to various foods over time. Today, “Prince biscuits” refers to a sandwich biscuit produced by LU. The cookies feature cocoa or vanilla cream filling sandwiched between two Ritz cracker-like “biscuits” originally designed in 1894 by the Antwerp baker Edward De Beukelaer.

History

“Prince biscuit”, or “prince bisket” first appeared in a cookbook in the early 1600s. In 1602, Sir Hugh Platt's “Delightes of Ladies to adorn their Persons, Tables, Closets, and distillatories with Beauties, banquets, perfumes and waters. A first version of the Prince biscuit was designed and sold in Antwerp in 1894 in honor of the Belgian King Leopold II after he visited the pavilion of cookie manufacturer Edward De Beukelaer at the Exposition Internationale d'Anvers (1894). The original design was a dry biscuit with an imprint of the coat of arms of the Kingdom of Belgium.

In 1927, the biscuit was modified to have a cream layer between two circular biscuit layers, this was the start of the production of the Prince Fourré. An urban legend has it that the Prince Fourré, the double dented shortbread biscuit which contains the chocolate filling, was named after the then 26-year-old Prince of Belgium, Prince Leopold III who was fond of chocolate, and that this biscuit allowed him to enjoy the chocolate taste without getting his fingers dirty. However, the name Prince had been coined by De Beukelaer 33 years earlier in honor of Leopold II, the Prince's great uncle.

De Beukelaer moved the production site from the center of Antwerp to a new building in Herentals in 1960. In 1965, it merged with the cookie manufacturer Parein, also from Antwerp, and the two went on together as the company General Biscuits. In 1980, General Biscuits was in turn taken over by LU. Soon the classic biscuit was replaced by a golden biscuit in the oven. In the 1990s, new flavors such as vanilla and milk chocolate appeared, as well as other formats.

The Prince brand was then sold to several multinationals, including Danone. In 2007, it became the property of the American company Kraft Foods. Since 2012, following a split of the Kraft Foods group, the Prince de LU brand has been owned by the US company Mondelez International. Prince was the number 1 biscuit brand in France in 2012 according to a marketing survey and was consumed in more than 50% of French households with children in 2013.

Related Research Articles

<span class="mw-page-title-main">Cookie</span> Small, flat and sweetened baked food (biscuit)

A cookie, or biscuit, is a baked snack or dessert that is typically small, flat, and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, or nuts.

<span class="mw-page-title-main">Chocolate-coated marshmallow treats</span> Marshmallow, usually on a wafer base, coated in chocolate

Chocolate-coated marshmallow treats, also known as chocolate teacakes, are confections consisting of a biscuit base topped with marshmallow-like filling and then coated in a hard shell of chocolate. They were invented in Denmark in the 19th century and later also produced and distributed by Viau in Montreal as early as 1901. Numerous varieties exist, with regional variations in recipes. Some variants of these confections have previously been known in many countries by names comprising equivalents of the English word negro.

<span class="mw-page-title-main">Oreo</span> Chocolate cookie with creme filling made by Nabisco

Oreo is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and splits both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.

<span class="mw-page-title-main">Nabisco</span> American snack company

Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.

<span class="mw-page-title-main">Wafer</span> Thin type of biscuit

A wafer is a crisp, often sweet, very thin, flat, light biscuit, often used to decorate ice cream, and also used as a garnish on some sweet dishes. Wafers can also be made into cookies with cream flavoring sandwiched between them. They frequently have a waffle surface pattern but may also be patterned with insignia of the food's manufacturer or may be patternless. Some chocolate bars, such as Kit Kat and Coffee Crisp, are wafers with chocolate in and around them.

<span class="mw-page-title-main">Ice cream sandwich</span> Frozen dessert typically composed of ice cream between two biscuits

An ice cream sandwich is a frozen dessert consisting of ice cream between two biscuits, wafers, cookies, or baked goods. The ingredients are different around the world, with Ireland using wafers and the United States commonly using cookies.

<span class="mw-page-title-main">Maxibon</span> Belgian brand of ice cream sandwich made by Froneri

Maxibon is a Belgian brand of ice cream sandwich made by Froneri, and also previously owned by the Swiss company Nestlé. It consists of a block of frozen dairy dessert containing small chocolate chips with one end covered in chocolate, and the other sandwiched between two biscuits.

<span class="mw-page-title-main">Milka</span> Confectionery brand primarily sold in Europe

Milka is a Swiss brand of chocolate confectionery, originally made in Switzerland in 1901 by Suchard. It has been produced in Lörrach, Germany from 1901. Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc., which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for Easter and Christmas. Products with the Milka brand also include chocolate-covered cookies and biscuits.

<span class="mw-page-title-main">LU (biscuits)</span> French brand of biscuit or cookie

Lefèvre Utile, better known worldwide by the initials LU, is a French manufacturer brand of biscuits, emblematic of the city of Nantes. The brand is now part of US confectionery company Mondelēz International since 2012, after splitting of its previous owner Kraft Foods Inc., which had acquired it as part of its acquisition from Groupe Danone in 2007. The Petit-Beurre biscuit remains the flagship product alongside the Ladyfinger, Champagne, Petit four, Prince de LU, Pim's, Paille d'Or, etc.

<span class="mw-page-title-main">Arnott's Group</span> Australian snack food manufacturer

Arnott's Group is an Australian producer of biscuits and snack food. Founded in 1865 by William Arnott, they are the largest producer of biscuits in Australia and a subsidiary of KKR.

<span class="mw-page-title-main">Pirouline</span> US brand of rolled sweet wafer cookie

Pirouline is a brand of creme-filled rolled wafer cookie sold in the United States by the DeBeukelaer Corporation.

The following outline is provided as an overview of and topical guide to chocolate:

<span class="mw-page-title-main">Cat tongue</span> Biscuit or chocolate bar

A cat tongue is a small biscuit (cookie) or chocolate bar available in a number of European, Asian, and South American countries. The name comes from the fact that the biscuits are long and flat, somewhat like a cat's tongue.

<span class="mw-page-title-main">Belvita</span> American breakfast biscuit brand

Belvita, sometimes stylized as belVita or BelVita, is a brand of breakfast biscuit introduced originally in France in 1998 as LU Petit Déjeuner by Kraft Foods Inc. and currently owned by Mondelēz International.

<span class="mw-page-title-main">Sandwich cookie</span> Cookies kept by two thin cookies or biscuits with filling in between

A sandwich cookie, also known as a sandwich biscuit, is a type of cookie made from two thin cookies or medium cookies with a filling between them. Many types of fillings are used, such as cream, ganache, buttercream, chocolate, cream cheese, jam, peanut butter, lemon curd, or ice cream.

<span class="mw-page-title-main">Domino (cookie)</span> Finnish cookie brand

Domino is a brand of cookies manufactured by the Finnish food company Fazer. Domino cookies consist of three layers, of which the upper and lower layer are made from cocoa-flavoured biscuit and the middle one is a soft vanilla-flavoured creme filling.

<span class="mw-page-title-main">Trakinas</span> Sandwich cookie

Trakinas is a Brazilian sandwich cookie brand originally created by the Nabisco company in 1988. The product is known for being mainly focused on children and consists of two biscuits with a sweet crème filling, with the difference that each cookie is modeled in the shape of a face with two holes for the eyes and one for the mouth.

<span class="mw-page-title-main">Terrabusi</span>

Terrabusi is an Argentine food brand currently owned by US conglomerate Mondelez International. The former manufacturing company had been founded by the Terrabusi brothers in 1911, and soon gained a reputation as a cookies and crackers manufacturer, commercialising its products under several brands. In 1994, Terrabusi was purchased by U.S.-based company Nabisco, which would be acquired by Philip Morris Companies, Inc. in 2000. As a result, both food companies joined.

<span class="mw-page-title-main">Negresco</span> Sandwich cookie

Negresco is a Brazilian sandwich cookie brand created by Nestlé, originally being sold by its now defunct subsidiary Biscoitos São Luiz in 1987. The product was created as a competitor to the Oreo brand, consisting of two chocolate biscuits with a filling usually in vanilla flavor. After the end of São Luiz in 2002, the cookies began to be sold under the Nestlé label. It came onto the Brazilian market and is still only sold there as Biscoitos Recheados and Biscoitos Wafer.

References

  1. "Biscuit Prince : tous les biscuits Prince – LU". LU. Retrieved 2017-10-07.[ permanent dead link ]