Stride is a brand of sugar-free chewing gum introduced in 2006 and owned by Mondelez International, sold in packs of 14 pieces. The company sold most of its chewing gum brands to Perfetti Van Melle in 2023, which didn't include the sale of Stride, to focus on other confections. In 2024, Mondelez discontinued sales of Stride in the United States, Canada, and Europe, but is still sold in China and Australia.
The “2.0” series was made available in February 2011 to upgrade some of the original flavors. [1]
Shift is a flavor changing gum sold in two flavors, Berry to Mint and Citrus to Mint. The packaging for each flavor has two colors representing the two main flavours. For Berry to Mint, the colors are magenta and light blue, while for Citrus to Mint, the colors are orange and light green. It was not sold in Canada.
Spark is a line of gum that comes in three flavors, Kinetic Mint, Kinetic Berry and Kinetic Fruit. One piece contains 25% of the Recommended Daily Allowance of Vitamin B6 and Vitamin B12, according to the label.
Stride was available only in the United States until January 2008, when the Spearmint, Sweet Peppermint and Forever Fruit flavors were first released in Canada, with the rest of the flavors made available later on.
In Europe, some Stride flavors were being sold under the Trident Senses brand, namely the Winterblue 2.0 (sold as Mint Breeze), the Forever Fruit 2.0 (sold as Tropical Mix) and the Sweet Peppermint 2.0 (sold as Rainforest Mint and recolored to green), as well as the Mega Mystery, sold as itself. The packaging is a little more elaborate than the traditional Stride box, with the exception of the Mega Mystery which remains the same. Some other flavors have been released, but they do not relate to any Stride flavors apart from some Shift flavors.
The Stride Mnemonic 'S' and package was created by a design and branding firm. [3] All packages of Stride include the Stride Mnemonic ’S’ except for Mega Mystery, which replaces the ’S' with a question mark (‘?’) on the front of the packaging. In 2014, the S was redesigned and is only on Spearmint, Peppermint, Winterblue, Nonstop Mint, Stride Spark Kinectic Mint and Fruit, and Sour Patch Kids. Sour Patch Kids is sold in five flavors: Redberry, Lime, Orange, Watermelon and Blue Raspberry.
Stride chewing gum was unveiled at the All Candy Expo in 2006, when, after three years of product development, Cadbury claimed that through the use of proprietary sweetener mannitol it had produced a gum with longer-lasting flavor. Cadbury marketed the gum as "The Ridiculously Long Lasting Gum". [4] Following competitive campaigning, New York based advertisers JWT were selected to handle the $50 million launch advertising, [5] creating a series of work-place related ads that proved popular with consumers, according to polls by USA Today . These ads include the CEO of Stride gum begging customers to buy more gum as was popular at first but lasted too long and nobody came back for more. (October 29, 2006) [6] In addition, Cadbury received an industry OMMA Award for online advertising creativity on September 25, 2007 for "Best Use of Gaming" in connection with its "The Ridiculously Long-Lasting Gaming Event", when on June 21, 2006. Stride teamed with Xfire to host a live "shoutcast" national videogame all-star challenge. [7] Stride chewing gum sponsored a worldwide trip by Matt Harding in order for him to produce a popular viral video on YouTube in 2006.[ citation needed ] Starting November 5, 2009, Cadbury in connection with Kongregate sponsored "The Longest Lasting Game" contest, challenging game developers to design a game based around endurance in one month. [8]
The growing gum market for Stride and other Cadbury-Adams brand Trident in the United States contributed to unexpectedly strong sales for the company in 2007. [9] [10] [11]
Stride was heavily product placed on the television series, Smallville, particularly during season 7 - episode 13, "Hero", which features Kryptonite - laced Stride bestowing Elastic Man powers on the character Pete Ross. The use of a decommissioned Stride factory for concerts is also central to that particular episode. [12]
Altoids are a brand of mints, sold primarily in distinctive metal tins. The brand was created by the London-based Smith & Company in the 1780s, and became part of the Callard & Bowser company in the 19th century. Their advertising slogan is "The Original Celebrated Curiously Strong Mints", referring to the high concentration of peppermint oil used in the original flavour lozenge. The mints were originally conceived as a lozenge intended to relieve intestinal discomfort.
Tic Tac is a brand of small, hard mint manufactured by the Italian company Ferrero. They were first produced in 1969 and are now available in a variety of flavors in over 100 countries.
Mentos are a brand of packaged scotch mints or mint-flavored candies owned by the Italian-Dutch company Perfetti Van Melle. First produced in 1932, they are currently sold in more than 130 countries worldwide. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior. Is sold in many stores and vending machines.
Bubble Tape is a type of Hubba Bubba bubble gum produced by Wm. Wrigley Jr. Company, and introduced in 1988. It experienced its greatest popularity in the early 1990s, due to its unique packaging and direct marketing to preteen children. At the peak of its popularity, over 1 million containers for Bubble Tape were being manufactured a week.
Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001, it is sold in cardboard boxes with 14 individually wrapped pieces per package. In the UK, where it was launched in 1899 it was originally sold as a traditional long-stick gum, later replaced by the same format as the US.
Dentyne is a brand of chewing gum and breath mints available in several countries globally. It is owned by Perfetti Van Melle.
Trident is a brand of sugar-free chewing gum owned by the Italian-Dutch company Perfetti Van Melle. It was originally introduced by American Chicle in 1960 shortly before it was bought by Warner-Lambert in 1962. It reached the UK in 2007 when it was introduced by its then-owner Cadbury Schweppes in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident.
Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893, and marketed the gum as its classic brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies, the gum is flavored with the spearmint plant.
Eclipse is a brand of chewing gum and breath mint, first introduced in the U.S. by the Wrigley Company in 1999 as its first entrant into the U.S. pellet gum segment. It was modeled after Excel in Canada, which was launched in 1991.
Freedent is a brand of chewing gum manufactured by Wrigley's. Freedent was first introduced in the US and UK in 1975 and is marketed as the gum that "won't stick to most dental work ." Freedent comes in eight flavors: Winterfresh, Peppermint, Spearmint, Bubble Gum, Fruit, Strawberry, Eucalyptus, and Blueberry. It also comes in two package sizes: single packs containing 15 sticks of gum, and multi-packs containing 8 packs of 5 sticks each. Sugar-free versions of Freedent are also available in several countries, including France.
Certs was a brand of breath mint that was noted for the frequent use of "two mints in one" in its marketing. The original "classic mints" were disc-shaped without a hole and sold in roll packaging similar to Life Savers and Polo. Certs was one of the first mints to be nationally marketed in the United States and has been a fixture at American drug stores and convenience stores since its debut on the market in 1956. It was discontinued in 2018, possibly due to its containing partially hydrogenated cottonseed oil, an ingredient which has not been allowed in food sold in the United States since then.
Freshen Up was a chewing gum with flavored gels inside manufactured by Cadbury Adams in Brazil. Current flavours include cinnamon, peppermint, spearmint and bubble gum. A fruit variation was offered in the 1970s.
The D. L. Clark Company was founded in 1886 in Allegheny, Pennsylvania, now part of Pittsburgh, by David L. Clark (1864–1939), an Irish-born candy salesman. In 1921, Clark Brothers Chewing Gum Company was spun off as a separate corporation. In 1955, when the family-owned D. L. Clark company was sold to Beatrice Foods, they had production facilities in Pittsburgh and Evanston, Illinois. Beatrice sold it in 1983 to Leaf, and they in turn sold Clark in 1991, though Leaf retained the rights to Clark's Zagnut and P. C. Crunchers bars. The new owner, entrepreneur Michael P. Carlow, would operate it under the umbrella of the Pittsburgh Food & Beverage Company.
5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company, marketed toward teenagers. The name "5" hints at the five human senses and that it has 5 calories.
Oliver Twist is a brand name of smokeless tobacco manufactured by House of Oliver Twist of Odense, Denmark.
Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors. Clorets was originally owned by American Chicle, then by Warner-Lambert in 1962 under its Adams division until Pfizer took over in 2000. The Adams division was sold to Cadbury-Schweppes in 2002, which is now known as Cadbury Adams.
Gummies, gummi candies, gummy candies, or jelly sweets are a broad category of gelatin-based chewable sweets. Gummy bears, Sour Patch Kids, and Jelly Babies are widely popular and are a well-known part of the sweets industry. Gummies are available in a wide variety of shapes, most commonly seen as colorful depictions of living things such as bears, babies, or worms. Various brands such as Bassett's, Haribo, Albanese, Betty Crocker, Hersheys, Disney and Kellogg's manufacture various forms of gummy snacks, often targeted at young children. The name "gummi" originated in Germany, with the terms "jelly sweets" or "gums" more common in the United Kingdom.
Maynards was a British confectionery manufacturer best known for manufacturing wine gums. It was acquired by Cadbury in the 1990s, which in turn was acquired by Mondelez International in 2010. In 2016, the brand was joined with Bassett's to create Maynards Bassetts.
Maynards Bassetts is a UK brand of confectionery owned by Mondelez International, introduced in 2016. The brand was created to merge its existing Maynards and Bassett's brands, which the company came to own following its purchase of Cadbury in 2010.
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