Trident (gum)

Last updated

Trident
Product type Chewing gum
Owner Perfetti Van Melle
CountryUnited States
Introduced1960;64 years ago (1960)
Related brands Dentyne
Previous owners American Chicle Company > Adams GumWarner-Lambert > PfizerCadbury SchweppesKraft > MondelezPerfetti Van Melle
Website tridentgum.com

Trident is a brand of sugar-free chewing gum owned by the Italian-Dutch company Perfetti Van Melle. It was originally introduced by American Chicle in 1960 shortly before it was bought by Warner-Lambert in 1962. It reached the UK in 2007 when it was introduced by its then-owner Cadbury Schweppes in the United Kingdom. [1] In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident.

Contents

Background

When artificial sweeteners became widespread in the early 1960s, the formula was changed to use saccharin instead of sugar. As a result, Sugar-Free Trident was introduced in 1960 with the slogan "The Great Taste that Is Good for Your Teeth." [2] American Chicle's marketing was one of the first national campaigns to promote dental health through chewing gum.

Trident was manufactured by the American Chicle subsidiary of Warner-Lambert until 1997, when American Chicle became Adams. In 2000, Warner-Lambert was sold to Pfizer and in 2003, Pfizer sold the candy unit (Adams) to Cadbury Schweppes (later Cadbury after selling off the beverages brand in 2007), where the unit became Cadbury Adams. In 2010, Kraft Foods acquired Cadbury, and the Trident brand became part of Mondelez International when it was spun off in 2011. In 2023, Mondelez sold Trident and other gum brands to European confectionery manufacturer Perfetti Van Melle.

For years, Trident was promoted with the slogan, “Four out of five dentists surveyed recommend sugarless gum for their patients who chew gum.” This slogan is believed to have been based on the results of a survey of practicing dentists with either D.D.S. or D.M.D. degrees, apparently conducted in the early 1960s, whose patients included frequent users of chewing gums; the percentage of respondents to the survey whose responses indicated they would make such references to their patients is believed to have been approximately 80%, rounded off to the nearest full percentage point, of the total number of respondents. It became strongly associated with the Trident brand. As of the middle of June 2014, however, Kraft Foods's Cadbury Adams group, whose parent company, Mondelēz International, had become owners of the Trident copyright and patents, was not known to have made any public disclosures of any details about the survey, presumably citing the proprietary nature of the survey data and conclusions as its rationale.

In the early 2000s, "See what Unfolds" became the new slogan for the brand. [2]

Trident gum contains the sugar alcohol xylitol, which is known as a "tooth-friendly" sugar. [3] Use of the chemical has been subject to controversy, as it is highly toxic to dogs. [4] [5]

Trident has been sued for false labeling over its depiction of a blue mint leaf on its Trident original-flavor gum when the gum lacks any real mint. [6]

Products

Original

Trident Original is the first variant of the Trident product. The gum is contained in packs of 3 or 14 wrapped sticks and comes in 6 main flavors, those being: Original, Bubble gum, Spearmint, Cinnamon, Watermelon Twist, and Tropical Twist. [7]

Vibes

Trident Vibes container Trident Vibes Sour Patch Kids.jpg
Trident Vibes container

Trident Vibes is a version of the gum created in 2018. [8] Each unit contains 40 unwrapped cube-like pieces. This version of the gum comes in flavors such as "Sour Berry Twist", "Tropical Beat", "Spearmint Rush", [9] and the Sour Patch Kids flavors of Redberry, Blue Raspberry, and Watermelon. [10]

See also

Related Research Articles

<span class="mw-page-title-main">Cadbury</span> British multinational confectionery company

Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world, after Mars. Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.

Stimorol is a brand of chewing gum originally produced by the Danish company Dandy and since 2023 owned by the Italian-Dutch company Perfetti Van Melle.

<span class="mw-page-title-main">Mentos</span> Brand of mints

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Bubblicious is a brand of bubble gum owned by the Italian-Dutch company Perfetti Van Melle.

<span class="mw-page-title-main">Black Jack (gum)</span> Brand of chewing gum

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<span class="mw-page-title-main">Orbit (gum)</span> Brand of chewing gum

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<span class="mw-page-title-main">Chiclets</span> Brand of candy-coated chewing gum

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<span class="mw-page-title-main">Dentyne</span> Brand of chewing gum

Dentyne is a brand of chewing gum and breath mints available in several countries globally. It is owned by Perfetti Van Melle.

<span class="mw-page-title-main">Sour Patch Kids</span> Tart candy

Sour Patch Kids are a brand of soft candy with a coating of invert sugar and sour sugar. The tartaric and citric acids provide the candy with a sharp burst of tartness, while the inverted sugar gives the soft gummy its sweet flavor. Sour Patch Kids Extreme, which contains malic acid in addition to the tartaric and citric acids, is considered the sourest variation in the Sour Patch line of candies. The slogans "Sour Then Sweet" and "Sour. Sweet. Gone." refer to the candy's sour-to-sweet taste.

<span class="mw-page-title-main">Airheads (candy)</span> Brand of confectionery

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Freshen Up was a chewing gum with flavored gels inside manufactured by Cadbury Adams in Brazil. Current flavours include cinnamon, peppermint, spearmint and bubble gum. A fruit variation was offered in the 1970s.

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<span class="mw-page-title-main">Stride (gum)</span> Brand of chewing gum

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<span class="mw-page-title-main">American Chicle Company</span> American chewing gum company

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Maynards was a British confectionery manufacturer best known for manufacturing wine gums. It was acquired by Cadbury in the 1990s, which in turn was acquired by Mondelez International in 2010. In 2016, the brand was joined with Bassett's to create Maynards Bassetts.

<span class="mw-page-title-main">Maynards Bassetts</span> British confectionery brand

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References

  1. Sweney, Mark (2007-02-12). "Cadbury's gum ad battles Wrigley". The Guardian .
  2. 1 2 "The Health Positioning Trident Is Leaving Behind". brandchannel. 2012-04-11. Retrieved 2018-10-15.
  3. American Academy of Pediatric Dentistry. (2006) Policy on the Use of Xylitol in Caries Prevention.
  4. "Is Xylitol Deadly to Dogs?".
  5. "Welcome ohmidog.com". www.ohmidog.com. Archived from the original on 2010-04-03. Retrieved 2023-09-28.
  6. Larson, Sarah (2023-09-04). "The Lies in Your Grocery Store". The New Yorker. ISSN   0028-792X.
  7. "Trident: Bursting with Flavor". www.tridentgum.com. Archived from the original on 2019-01-26. Retrieved 2023-09-28.
  8. "Trident Vibes gum | 2018-09-11 | Candy Industry". www.candyindustry.com. Retrieved 2022-11-25.
  9. "VIBES A Burst of Something New | Trident". www.tridentgum.com. Retrieved 2022-11-25.
  10. "Trident Vibes X SOUR PATCH KIDS". Sour Patch Kids . Retrieved 2022-11-25.