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Stimorol is a brand of chewing gum originally produced by the Danish company Dandy and since 2023 owned by the Italian-Dutch company Perfetti Van Melle.
| | This article needs additional citations for verification .(February 2024) |
Stimorol is a brand of chewing gum originally produced by the Danish company Dandy and since 2023 owned by the Italian-Dutch company Perfetti Van Melle.
The privately owned company was founded by Holger Sørensen in 1915 in Vejle, Denmark as Vejle Caramel- og Tabletfabrik, later renamed Dansk Tyggegummifabrik A/S. It is one of the world's largest producers of chewing gum. [1]
"Stimorol" is its primary brand of gum, which came onto the market in 1956. It was initially sold only in Scandinavia, but later became available in other countries throughout Europe, beginning with the Netherlands in 1959. In 1978, the company introduced a sugar-free gum, and by the 1990s it had various fruit and mint flavors.
In 2002, most of the company, including the well-known brands DANDY, STIMOROL, DIROL, and V6, were acquired by Cadbury-Schweppes, who rebranded it Trident. The remainder of the company was renamed Gumlink. Gumlink is owned by the Bagger-Sørensen family, who are the descendants of Holger Sørensen.
Stimorol is from 2023 owned by Italian-Dutch company Perfetti van Melle, headquartered in Italy and The Netherlands.
Chupa Chups is a Spanish brand of lollipop and confectionery company found in over 150 countries. The brand was founded in 1958 by Enric Bernat, and is currently owned by the Italian-Dutch company Perfetti Van Melle. The name of the brand comes from the Spanish verb chupar, meaning "to suck". Similar confections are known as lollipops or suckers in English.
Mentos are a brand of packaged scotch mints or mint-flavored candies owned by the Italian-Dutch company Perfetti Van Melle. First produced in 1932, they are currently sold in more than 130 countries worldwide. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior. Is sold in many stores and vending machines.
Vejle is a city in Denmark, in the southeast of the Jutland Peninsula at the head of Vejle Fjord, where the Vejle River and Grejs River and their valleys converge. It is the site of the councils of Vejle Municipality (kommune) and the Region of Southern Denmark. The city has a population of 61,706 making it the ninth largest city in Denmark. Vejle Municipality has a population of 122,022 making it the fifth largest municipality in Denmark. The city is part of the Triangle Region, which includes the neighbouring cities of Kolding and Fredericia and it is located 110 kilometres north of Germany.
Bubblicious is a brand of bubble gum owned by the Italian-Dutch company Perfetti Van Melle.
Chiclets is an American brand of candy-coated chewing gum manufactured by Perfetti Van Melle. The brand was introduced in 1900 by the American Chicle Company, a company founded by Thomas Adams.
Dentyne is a brand of chewing gum and breath mints available in several countries globally. It is owned by Perfetti Van Melle.
Trident is a brand of sugar-free chewing gum owned by the Italian-Dutch company Perfetti Van Melle. It was originally introduced by American Chicle in 1960 shortly before it was bought by Warner-Lambert in 1962. It reached the UK in 2007 when it was introduced by its then-owner Cadbury Schweppes in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident.
Airheads is an American brand of the taffy candy owned by the Italian-Dutch company Perfetti Van Melle. They were created on August 7, 1985, by Steve Bruner. Airheads are available nationwide in the United States and Canada where the candy is available in 16 different flavors.
A trident is a three-pronged staff.
Leaf International BV was a confectionery company founded in the 1940s. Leaf had sales of approximately €527m (2010) and 2,400 employees. It had 11 factories in seven countries. Leaf was owned by CVC Capital Partners, Nordic Capital, and management. Bengt Baron was the CEO of Leaf.
Smint is a brand of sugar-free breath mints owned by the Italian-Dutch company Perfetti Van Melle. Is known for their distinctive packaging that dispenses one mint at a time, and for their Reuleaux triangle shape. The name is a portmanteau of "sugarfree" and "mint", not of "small mint" as is commonly thought.
Perfetti Van Melle is an Italian-Dutch multinational company of confectionery and gum. It was formed in 2001 with the merger of the Italian-based company Perfetti SpA and the Dutch-based company Van Melle NV. Perfetti Van Melle is owned by the Italian Perfetti family and the Dutch Van Melle family and is headquartered in Lainate, Italy, and Breda, Netherlands.
Chlormint is a product line of chewing gum and breath mint candies made by Perfetti Van Melle, India. It was used in a show called "Deal Ya No Deal" as one of the prizes, and it was a best mint selling company in India at its time.
Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The global market shares for the top five chewing gum companies are estimated to be:
Stride is a brand of sugar-free chewing gum introduced in 2006 and owned by Mondelez International, sold in packs of 14 pieces. The company sold most of its chewing gum brands to Perfetti Van Melle in 2023, which didn't include the sale of Stride, to focus on other confections. In 2024, Mondelez discontinued sales of Stride in the United States, Canada, and Europe, but is still sold in China and Australia.
Hollywood Chewing Gum is a brand of French chewing gum belonging to the Perfetti Van Melle group since 2023.
Frisk is the name of a line of breath mint candies produced by Frisk International and distributed worldwide by Perfetti Van Melle. Frisk mints are small, pellet-like mint candies contained in a metal cartridge.
Klene is a traditional brand of liquorice confectionery, founded in 1876 by Johannes Coenradus Klene in Rotterdam, and sold primarily in the Netherlands. It is as of 1999 owned by Perfetti Van Melle.
Egidio Perfetti is a Norwegian racing driver. He is also a director in the family business Perfetti Van Melle, which is an Italian global manufacturer of confectionery and gum, dating back to the 1940s. Today it is the third largest group in the world in its sector after Mondelez International and Mars Inc. Mentos is one of the Perfetti Van Melle brands which is often promoted on Perfetti's racing cars.
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