| Product type | Drink mix |
|---|---|
| Owner | Mondelez International |
| Produced by | Cadbury |
| Country | England |
| Introduced | 1920s |
| Markets |
|
Bournvita [1] is a brand of malted and chocolate malt drink mixes manufactured by Cadbury, a subsidiary of Mondelez International. [2] [3] [4] It is sold in the United Kingdom [5] and North America, as well as India, [2] Nepal, Bangladesh, Nigeria, [5] Benin, and Togo. Bournvita was developed in England in the late 1920s and was marketed as a health food. [4] [6] [7] The original recipe included full-cream milk, fresh eggs, malt, edible rennet casein and chocolate. [a] It was first manufactured and sold in Australia in 1933. [9] Bournvita was discontinued in the UK market in 2008 but has since been reintroduced and is now available in limited supermarkets such as the Co-op. The drink was named by Cadbury which was derived from Bournville, the model village which is the site of the Cadbury factory (Bourn + Vita). It was first sold in India in 1948, the year Cadbury India was established. [10]
Until 2023, Bournvita was marketed in India as a 'health drink' which 'improves children's growth and development', despite having high sugar and other components that may adversely affect children's health. [11] [12] In April 2023, YouTuber Revant "FoodPharmer" Himatsingka released a video targeting the company for misleading advertisement, claiming that the drink contains almost 50% sugar and adversely impacts the health of children, is addictive, and promotes diabetes. [13] [14] Bournvita's parent company Mondelez reacted by sending the influencer a legal notice, calling his video 'unscientific' and forcing him to take his video down and issue a public apology. However, his video had already been viral before being taken down, having reached more than 12 million views on Instagram. [15] The video was shared by several celebrities, politicians and also featured on various TV news channels. [16] [17] [13]
The National Commission for Protection of Child Rights ordered Bournvita to withdraw all misleading packaging and advertisements, and the Indian government ordered that the 'health drink' category be removed from e-commerce sites. [18] [19] [20] [21] [22] [23] Representatives from Mondelez India also stated to the NCPCR that Bournvita is not a 'health drink'. [24] Bournvita eventually reduced its sugar content by almost 15%. [25] [14] [26]
Regarding his videos on Mondelez's Bournvita and Tang, the Delhi High Court, in its interim order, has stated that Himatsingka may continue making factual statements in his videos or posts, but may not create 'disparaging' videos on the company and its products. [27] He has later stated in the court that he will request the takedown of an interview where he is alleged to have violated the court's injunction on making remarks against Bournvita. [28]
7 Up or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo except the UK where it is distributed by Britvic, PepsiCo's designated UK distributor.
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world, after Mars. Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.
Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017. In 2023, the company was ranked 50th in the Forbes Global 2000.
Oreo is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.
Horlicks is a British sweet malted milk hot drink powder developed by founders James and William Horlick. It was first sold as "Horlick's Infant and Invalids Food", soon adding "aged and travellers" to their label. In the early 20th century, it was sold as a powdered meal replacement drink mix.
Ovaltine is a brand of milk flavouring product made with malt extract, sugar, and whey. Some flavours also have cocoa. Ovaltine, a registered trademark of Associated British Foods, is made by Wander AG, a subsidiary of Twinings, which acquired the brand from Novartis in 2002, except in the United States, where Nestlé acquired the rights separately from Novartis in the late 2000s.
Lunchables is an American brand of food and snacks manufactured by Kraft Heinz in Chicago, Illinois, and marketed under the Oscar Mayer brand. They were initially introduced in Seattle in 1988 before being released nationally in 1989. Many Lunchables products are produced in a Garland, Texas, facility, and are then distributed across the United States.
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made exclusively with milk chocolate. In 1928, Cadbury introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content.
Tang is an American drink mix brand that was formulated by General Foods Corporation food scientist William A. Mitchell and chemist William Bruce James in 1957, and first marketed in powdered form in 1959. The Tang brand is currently owned in most countries by Mondelēz International, a North American company spun off from Kraft Foods in 2012. Kraft Heinz owns the Tang brand in North America.
Milo is a chocolate-flavoured malted powder product produced by Nestlé, typically mixed with milk, hot water, or both, to produce a beverage. It was originally developed in Australia by Thomas Mayne (1901–1995) in 1934.
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
Sour Patch Kids are a brand of soft candy with a coating of invert sugar and sour sugar. The tartaric and citric acids provide the candy with a sharp burst of tartness, while the inverted sugar gives the soft gummy its sweet flavor. Sour Patch Kids Extreme, which contains malic acid in addition to the tartaric and citric acids, is considered the sourest variation in the Sour Patch line of candies. The slogans "Sour Then Sweet" and "Sour. Sweet. Gone." refer to the candy's sour-to-sweet taste.
Trident is a brand of sugar-free chewing gum owned by the Italian-Dutch company Perfetti Van Melle. It was originally introduced by American Chicle in 1960 shortly before it was bought by Warner-Lambert in 1962. It reached the UK in 2007 when it was introduced by its then-owner Cadbury Schweppes in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident.
Swedish Fish is a fish-shaped, chewy candy originally developed by Swedish candy producer Malaco in 1957 for the U.S. market. They come in a variety of colors and flavors.
Kraft Foods Inc. was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. Forty of its brands were at least a century old.
Mondelez International, Inc., styled as Mondelēz International, is an American multinational confectionery, food, holding, beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26.5 billion and operates in approximately 160 countries. It ranked No. 108 in the 2021 Fortune 500 list of the largest United States corporations by total revenue.
Cadbury Nigeria Plc is a food, sweets and drink company headquartered in Lagos, Nigeria, and traded on the Nigerian Stock Exchange. Cadbury Nigeria Plc is a subsidiary of Mondelez International, one of the largest snacking companies in the world. The firm's flagship product is Bournvita and it competes with brands from Nestle, GlaxoSmithKline and Promasidor. They specialised in production and sales of food products. Their activity is organized around 2 families of product: Confectionery and beverages: Bournvita, Tom Tom, Ahomka,Ginger, Hacks and Buttermint brands. Cocoa-based products: cocoa powder, cocoa butter, cocoa liqueur and cocoa cakes.
Revant Himatsingka, better known as Foodpharmer, is an Indian health and nutrition influencer. He is known for spreading awareness of clean eating choices and reading food labels in a humorous manner. Ranked 15th in Forbes India's "Top 100 Digital Stars" of 2024, he began his career as an author and consultant before transitioning to social media. He gained prominence after a viral video in 2023 that criticised the high sugar content in Bournvita, sparking regulatory actions and industry reforms. Operating independently, he campaigns against misleading food practices. His activism has influenced product reformulations and public discourse on food standards in India. He has also been at the centre of several legal battles filed by major FMCG companies in India.
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