Akta-Vite

Akta-Vite

Product type	Chocolate-flavoured drink mix
Country	Australia
Introduced	1943
Discontinued	2023
Previous owners	Sara Lee Corporation
Tagline	Pure Aussie Goodness

Akta-Vite was a brand of chocolate flavouring for milk or plant milk. As it does not itself contain milk products, it is lactose-free and suitable for people who are lactose intolerant or avoiding dairy products for other reasons. It was created in 1943 by George Nicholas in Chadstone, a suburb of Melbourne, and initially marketed as a nutritional supplement available only in pharmacies. It is owned and manufactured by the Nicholas family through Nicholas Health and Nutrition Pty Ltd. Akta-vite is no longer in production ^[1]

History

Alfred Nicholas and his brother George Nicholas became wealthy by producing Australian-made aspirin sold as Aspro after Bayer lost their Australian patent during the First World War. This wealth enabled them to diversify into nutritional supplements, including Akta-Vite. ^[2] Many nutrients were not readily available in synthetic form in the 1940s, with natural ingredients including vitamin A from shark livers. ^[1] Akta-Vite was exported to Southeast Asia in the 1950s, and became a well-known brand in Thailand, ^[3] being sold in an orange tin can. ^[2]

The brand was sold to the Sara Lee Corporation in 1984, and bought back by the Nicholas family in 2016. ^[1]

References

1. "Akta-Vite Returns to its Original Owners". The Australia Times. 27 April 2016. Retrieved 1 January 2019.
2. Moncrief, Marc (2 May 2016). "Shake up looms for Akta-Vite after family firm buys back Aussie icon". The Age. Retrieved 1 January 2019.
3. Battersby, Paul (2007). To the Islands: White Australia and the Malay Archipelago since 1788. Lexington Books. p. 180. ISBN   9780739161784 . Retrieved 1 January 2019.

External links

• Official website