Yoo-hoo

Last updated

Yoo-hoo is an American brand of chocolate-flavored beverage that was created by Natale Olivieri in Garfield, New Jersey, in 1928 and is currently manufactured by Keurig Dr Pepper. As of 2019, the drink is primarily made from water, high-fructose corn syrup and whey.

Contents

History

Yoo-hoo was created in Garfield, New Jersey, in 1928 by Natale Olivieri, who had been bottling carbonated fruit drinks. [1]

In the 1940s, Thomas Giresi opened a bottling plant in Batesburg, South Carolina, for distribution of Yoo-hoo. In the 1960s, an advertising campaign tried to appeal to an older public for the drink, and featured Yogi Berra and his New York Yankees teammates. Berra, in a pin-striped business suit, drinks a bottle of Yoo-hoo, lifts it next to his cheek, and says with a smile, "It's Me-He for Yoo-Hoo!"[ citation needed ]

Later, Yoo-hoo advertised as : Yoo-hoo, the chocolate action drink. [2]

BBC Industries purchased the rights to Yoo-hoo sometime in the 1950s and retained ownership until 1976, when it sold the brand to Iroquois Brands. Yoo-hoo was sold again in 1981 to a group of private investors, which owned the brand until 1989, when it was sold to the French conglomerate Pernod Ricard.

In 2001, Pernod Ricard sold Yoo-hoo to Cadbury Schweppes, with production responsibilities falling to CS's Mott's group and marketing and advertising responsibilities under Snapple. They heightened awareness of the once-popular beverage.

The drink company's headquarters are in Tarrytown, New York, with plants in Carlstadt, New Jersey, and Aspers, Pennsylvania. An Opelousas, Louisiana, location closed in 2009. At one time, Yoo-hoo owned several other chocolate milk brands as well, including Choc-Ola, Brownie, Cocoa Dusty, and Chocolate Soldier.

In May 2008, Cadbury-Schweppes split into the Cadbury candy business and the Dr Pepper Snapple Group soft drink firm, with the latter taking over Yoo-hoo.

Alleged misleading advertising

In 2010, a legal suit was brought against the Dr Pepper Snapple Group in New York state by Timothy Dahl. The suit alleged that the Dr Pepper Snapple Group engaged in misleading advertising as to the nutritional makeup of Yoo-hoo. [3] [ needs update ] Papers filed by Dahl claimed that the drink "contains dangerous, unhealthy, non-nutritious partially hydrogenated oil". Further, he stated that the drink "contains virtually no milk and instead is mostly water, sugars, milk by-products and chemicals." However, Motts LLP, which made the drink during this time, said the drink contains "seven vitamins and minerals and no preservatives" and that they stood by their product. [4]

Flavors

Yoo-hoo began introducing new flavors to its lineup in 1995, including chocolate-coconut, chocolate-mint, chocolate-banana, and chocolate-strawberry. [5] Yoo-hoo's other flavors [6] have included vanilla, strawberry, cookies & cream, chocolate peanut butter, and chocolate caramel. The Double Fudge, banana, and Island Coconut flavors were discontinued.

See also

Related Research Articles

7 Up or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo except the UK where it is distributed by Britvic, PepsiCo's designated UK distributor.

<span class="mw-page-title-main">Orangina</span> Carbonated citrus beverage

Orangina is a lightly carbonated beverage made from carbonated water, 12% citrus juice, as well as 2% orange pulp. Orangina is sweetened with sugar or high fructose corn syrup and in some markets with artificial sweetener. Natural flavors are also added.

Stewart's Fountain Classics is an American brand of premium soft drinks. Stewart's are nostalgic "old fashioned" fountain sodas, having originated at the Stewart's Restaurants, a chain of root beer stands started in 1924 by Frank Stewart in Mansfield, Ohio. In 1990, the bottling rights to Stewart's were acquired by the Cable Car Beverage Corporation. Cream Soda and Ginger Beer flavors were introduced in 1992. Other flavors have been added since then. In November 1997 Cable Car Beverage Corporation was purchased by Triarc. Cadbury Schweppes PLC acquired the Stewart's brands in 2000 along with Snapple and Mistic Brands for $1.45 billion.

<span class="mw-page-title-main">Crush (drink)</span> Line of fruit flavored carbonated beverages

Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda, Orange Crush. Crush competes with Coca-Cola's Fanta. It was created in 1911 by beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free.

Dr Pepper/Seven Up, Inc. was a soft-drink manufacturing company based in Plano, Texas. It was created by the merger of Dr Pepper, Inc. and The 7 Up Company on May 19, 1986. The merger was a result of the independent bailouts of both companies and the subsequent Federal Trade Commission blockage of a Dr Pepper merger with Coca-Cola. The DPSU merger resulted in the breakup of international branding rights held by the two independent companies.

<span class="mw-page-title-main">Pernod Ricard</span> French company that produces distilled beverages

Pernod Ricard is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis. The world's second-largest wine and spirits seller, it also produces several other types of pastis.

Sussex Golden Ginger Ale is a "golden" ginger ale originally bottled in the town of Sussex, New Brunswick, Canada. It is produced by Canada Dry Motts, a subsidiary of Keurig Dr Pepper. The beverage is retailed in Canada's Maritime Provinces and northern areas in the state of Maine.

<span class="mw-page-title-main">Hires Root Beer</span> Root beer flavored soft drink

Hires Root Beer was an American brand of root beer that was manufactured by Keurig Dr Pepper. Introduced in 1876, it was one of the longest continuously made soft drinks in the United States.

<span class="mw-page-title-main">Sun Drop</span> Soft drink

Sun Drop is a citrus-flavored soft drink produced by Keurig Dr Pepper with a yellowish-green color. Among soft drinks, it is known for its high caffeine content. Orange juice is an ingredient in the drink, and remaining pulp matter from the orange juice provides some of the soft drink's taste and appearance. Sun Drop competes primarily against the Coca-Cola Company's Mello Yello and PepsiCo's Mountain Dew.

<span class="mw-page-title-main">Mott's</span> American fruit-based product company

Mott's is an American company involved primarily in producing apple-based products, particularly juices and sauces.

<span class="mw-page-title-main">Upper 10</span>

Upper 10 is a caffeine-free drink lemon-lime soft drink, similar to Sprite, Starry, and Bubble Up. It was bottled by RC Cola.

Kick was a citrus-flavored soft drink product by Royal Crown Company, Inc. introduced to the market in 1965.

The American Bottling Company, formerly Dr Pepper/Seven Up Bottling Group (1999–2006), Cadbury Schweppes Bottling Group (2006–2008), and Dr Pepper Snapple Bottling Group (2008), is the bottling company of Dr Pepper Snapple Group, and is a wholly owned subsidiary of that company. It is analogous to the bottling companies Pepsi Beverages Company and Coca-Cola Enterprises, the bottlers of its main competitors.

<span class="mw-page-title-main">Peñafiel (mineral water)</span>

Peñafiel is a Mexican mineral water brand currently manufactured by Grupo Peñafiel, the Mexican subsidiary of Keurig Dr Pepper.

<span class="mw-page-title-main">ReaLemon</span> Juice

ReaLemon is an American brand of lemon juice that debuted in 1934, and is manufactured and marketed as of 2016 by Mott's, part of Keurig Dr Pepper. ReaLime is a brand of lime juice that debuted in 1944, is produced in the same manner as ReaLemon, and is also produced and marketed by Mott's.

<span class="mw-page-title-main">Sunkist (soft drink)</span> Line of fruit-flavored carbonated beverages

Sunkist is a brand of primarily orange-flavored soft drinks that launched in 1979. Sunkist primarily competes with The Coca-Cola Company's Fanta brand and Keurig Dr Pepper's Orange Crush brand.

Dr Pepper Snapple Group was an American multinational soft drink company based in Plano, Texas. Since July 2018, it is a business unit of the publicly-traded conglomerate Keurig Dr Pepper.

Canada Dry Mott's, Inc., operating as Keurig Dr Pepper Canada, is a beverage company based in Mississauga, Ontario, Canada. It is the Canadian division of Keurig Dr Pepper (KDP).

The A.J. Canfield Company was a Chicago-based independent producer of carbonated beverages founded in 1924. The company was known during its later years for marketing unusual flavors, including Canfield's Diet Chocolate Fudge; it was sold by the Canfield family in 1995 to Select Beverages.

References

  1. ↑ Lanza 2002, p. 104.
  2. ↑ "Yoo Hoo Chocolate Action Drink (Commercial, 1979)". September 30, 2021 – via YouTube.
  3. ↑ "Dahl v. Mott's LLP" . Retrieved July 19, 2019.
  4. ↑ "New York - Man Sues Yoo-Hoo Over Chocolate Drink Advertising - VINnews". July 2, 2010.
  5. ↑ Murphy, Ian P. (February 3, 1997). "Yoo-hoo adds flavors to its marketing mix". Marketing News. 31 (3): 2.
  6. ↑ "Yoo-hoo". Yoo-hoo. Retrieved November 28, 2021.

Bibliography

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.