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Hollywood Chewing Gum is a brand of French chewing gum belonging to the Perfetti Van Melle group since 2023.
The first published advertisement for the brand appears in 1958, and the first television advertisement in 1968. The slogan Fraîcheur de Vivre ("Freshness of life") was coined in 1972 by Jean Verrecchia, based on the concepts of youth, freedom, and freshness.
In 1986, a sugar-free variation called Hollywood Light was launched, followed by Hollywood Blancheur ("Hollywood Whitener") in 2001.
Bubble gum is a type of chewing gum, designed to be inflated out of the mouth as a bubble.
Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its texture is reminiscent of rubber because of the physical-chemical properties of its polymer, plasticizer, and resin components, which contribute to its elastic-plastic, sticky, chewy characteristics.
Stimorol is a brand of chewing gum originally produced by the Danish company Dandy. The privately owned company was founded by Holger Sørensen in 1915 in Vejle, Denmark as Vejle Caramel- og Tabletfabrik, later renamed Dansk Tyggegummifabrik A/S. It is one of the world's largest producers of chewing gum.
Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, and has had variable market share since then.
Juicy Fruit is an American brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units.
Big League Chew is an American brand of bubble gum that was created by Portland Mavericks left-handed pitcher Rob Nelson and bat boy and future filmmaker Todd Field. It was then pitched to the Wrigley Company by fellow Maverick and former New York Yankee All-Star Jim Bouton as a healthy imitation of the tobacco-chewing habit common among ballplayers in the 1970s. Big League Chew was introduced in May 1980, in the traditional pink color already seen in established brands of bubble gum. The cartoon-style packaging, originally designed by artist Bill Mayer, comes in colors such as neon green and bright purple (grape). The original shredded R&D concept samples of the product were produced by running standard sheets of bubble gum through an office paper shredder.
Chiclets is an American brand of candy-coated chewing gum manufactured by Mondelez International. The brand was introduced in 1900 by the American Chicle Company, a company founded by Thomas Adams.
Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893, and marketed the gum as its classic brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies, the gum is flavored with the spearmint plant.
Eclipse is a brand of chewing gum and breath mint, first introduced in the U.S. by the Wrigley Company in 1999 as its first entrant into the U.S. pellet gum segment. It was modeled after Excel in Canada, which was launched in 1991.
Dubble Bubble is an American brand of fruit-flavored, usually pink-colored, bubble gum invented by Walter Diemer, an accountant at Philadelphia-based Fleer Chewing Gum Company in 1928. One of Diemer's hobbies was concocting recipes for chewing gum based on the original Fleer ingredients. Though founder Frank H. Fleer had come up with his own bubble gum recipe under the name Blibber-Blubber in 1906, it was shelved due to its being too sticky and breaking apart too easily. It would be another 20 years until Diemer would use the original idea as inspiration for his invention.
Freedent is a brand of chewing gum manufactured by Wrigley's. Freedent was first introduced in the US and UK in 1975 and is marketed as the gum that "won't stick to most dental work ." Freedent comes in eight flavors: Winterfresh, Peppermint, Spearmint, Bubble Gum, Fruit, Strawberry, Eucalyptus, and Blueberry. It also comes in two package sizes: single packs containing 15 sticks of gum, and multi-packs containing 8 packs of 5 sticks each. Sugar-free versions of Freedent are also available in several countries, including France.
Blibber-Blubber was the first bubble gum formulation, developed in 1906 by American confectioner Frank H. Fleer. The gum was brittle and sticky, with it containing little cohesion; for these reasons, the gum was never marketed. It also required vigorous rubbing with a solvent to remove from the face after the bubble had burst.
Lotte Wellfood Co., Ltd., formerly Lotte Confectionery, is a South Korean international confectionery company headquartered in Seoul, South Korea. The company was established in 1967. Currently, it is the third-largest chewing gum manufacturer in the world, and its plants are located in Kazakhstan, Pakistan, Belgium, India, Russia, Myanmar, and China. Lotte Confectionery was renamed Lotte Wellfood in 2023, after being merged with Lotte Foods in 2022.
Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The global market shares for the top five chewing gum companies are estimated to be:
5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company, marketed toward teenagers. The name "5" hints at the five human senses and that it has 5 calories.
Chewels is a defunct brand of chewing gum. It had a liquid center that oozed out when chewed. It was similar to Freshen Up.
Malabar is a French brand of chewing gum, launched in 1958 by Kréma. It is since 2017 owned by Eurazeo.
Kiss a Little Longer was an advertising slogan used by the William Wrigley Jr. Corporation to market their gum products in the late 1970s.
Ice Breakers is a brand of mints and chewing gum owned by The Hershey Company.