 | This article needs additional citations for verification .(August 2014) |
 | |
| Product type | Confectionery |
|---|---|
| Owner | Perfetti Van Melle |
| Country | Belgium |
| Introduced | 1986 |
| Markets | Worldwide |
Frisk is the name of a line of breath mint candies produced by Frisk International and distributed worldwide by Perfetti Van Melle. Frisk mints are small, pellet-like mint candies contained in a metal cartridge.
Frisk was invented in 1986 by a Belgian entrepreneur who, in collaboration with a pharmaceutical company, developed the formula for a particularly strong mint-flavoured candy. Initially, the product was sold exclusively in pharmacies in Belgium, then the market was extended to the Netherlands, Canada and Japan. Especially in the latter country, Frisk gained considerable success, to the point that in 1996 it became the first imported product to obtain recognition, as the "Best Food Product of the Year" in Japan.[ clarification needed ] Since 1995, the brand has been distributed by Perfetti Van Melle. [1] There are several flavor varieties.
The classic box changed in 2004 to a box with a sliding opening, but the biggest change in visual identity came in 2009, with the introduction of the metal box and the new triangular format of the pellets. [2] Perfetti announced in 2014 that they had removed titanium dioxide, an additive considered toxic, from all their products, including Frisk tablets. [3] In 2016, Perfetti Van Melle announced the closure of the original Frisk factory in Haasrode, which marked the loss of 38 jobs. [4]
In 2019, the brand signed a partnership with the audiovisual production company Myvisto to promote two of its new sugar-free products, Frisk Power Mints and Frisk Clean Breath, in advertisements for the internet. [5] According to Perfetti Van Melle, the campaign is a success. In 2020, Frisk introduces Frisk White. [6]
Their products are now sold in Japan, France, the Netherlands, Italy, Denmark, Canada, Belgium and Norway. Their largest market is in Japan. [7] [4]
In the Japanese television show Downtown no Gaki no Tsukai ya Arahende!! , comedian Endō Shōzo performs a running gag during their "Absolutely Tasty" cooking segments, in which he uses Frisk candies, hoping to obtain a sponsorship with Frisk by using their product. Instead of enhancing the dishes he creates, it often leads to hilarious results.
Altoids are a brand of mints, sold primarily in distinctive metal tins. The brand was created by the London-based Smith & Company in the 1780s, and became part of the Callard & Bowser company in the 19th century. Their advertising slogan is "The Original Celebrated Curiously Strong Mints", referring to the high concentration of peppermint oil used in the original flavour lozenge. The mints were originally conceived as a lozenge intended to relieve intestinal discomfort.
Tic Tac is a brand of small, hard mint manufactured by the Italian company Ferrero. They were first produced in 1969 and are now available in a variety of flavours in over 100 countries.
Chupa Chups is a Catalan brand of lollipop and confectionery company found in over 150 countries around the world. The brand was founded in 1958 by Enric Bernat, and is currently owned by the Italian-Dutch company Perfetti Van Melle. The name of the brand comes from the Spanish verb chupar, meaning "to suck". Similar confections are known as lollipops or suckers in English.
Mentos are a brand of packaged scotch mints or mint-flavored candies sold in many stores and vending machines. First produced in 1932, they are currently sold in more than 130 countries worldwide by the Italian-Dutch corporation Perfetti Van Melle. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior.
A mint or breath mint is a food item often consumed as an after-meal refreshment or before business and social engagements to improve breath odor. Mints are commonly believed to soothe the stomach given their association with natural byproducts of the plant genus Mentha. Mints sometimes contain derivatives from plants such as peppermint oil or spearmint oil, or wintergreen from the plant genus Gaultheria. However, many of the most popular mints citing these natural sources contain none in their ingredient list or contain only trace amounts.
Ferrero International SpA, more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba. Ferrero is a manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer and confectionery company in the world. Ferrero SpA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms". Reputation Institute's 2009 survey ranked Ferrero as the most reputable company in the world.
Breda is a city and municipality in the southern part of the Netherlands, located in the province of North Brabant. The name derived from brede Aa and refers to the confluence of the rivers Mark and Aa. Breda has 185,072 inhabitants on 13 September 2022 and is part of the Brabantse Stedenrij; it is the ninth largest city/municipality in the country, and the third largest in North Brabant after Eindhoven and Tilburg. It is equidistant between Rotterdam and Antwerp.
Magnum is a brand of ice cream and the company's namesake, originally developed and produced by Frisko in Aarhus, Denmark, a part of the British company Unilever. It is sold as part of the Heartbrand line of products, which is owned by Unilever in most countries and is available in sticks, tubs and bites. In Greece, the Magnum brand name has been owned by Nestlé since 2005–2006 following the acquisition of Delta Ice Cream, so the Unilever ice cream uses the name Magic.
Dentyne is a brand of chewing gum and breath mints available in several countries globally. It is owned by Perfetti Van Melle.
Trident is a brand of sugar-free chewing gum. It was originally introduced by American Chicle in 1960 shortly before it was bought by Warner-Lambert in 1962. It reached the UK in 2007 when it was introduced by its then-owner Cadbury Schweppes in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident.
Airheads is an American brand of the taffy candy owned by the Italian-Dutch company Perfetti Van Melle. They were created on August 7, 1985, by Steve Bruner. Airheads are available nationwide in the United States and Canada where the candy is available in 16 different flavors.
Eclipse is a brand of chewing gum and breath mint, first introduced in the U.S. by the Wrigley Company in 1999 as its first entrant into the U.S. pellet gum segment. It was modeled after Excel in Canada, which was launched in 1991.
Smint is a brand of sugar-free breath mints, known for their distinctive packaging that dispenses one mint at a time, and for their Reuleaux triangle shape. The name is a portmanteau of "sugarfree" and "mint", not of "small mint" as is commonly thought.
Perfetti Van Melle is an Italian-Dutch multinational company of confectionery and gum. It was formed in 2001 with the merger of the Italian-based company Perfetti SpA and the Dutch-based company Van Melle NV. Perfetti Van Melle is owned by the Italian Perfetti family and the Dutch Van Melle family and is headquartered in Lainate, Italy, and Breda, Netherlands.
Chlormint is a product line of chewing gum and breath mint candies made by Perfetti Van Melle, India. It was used in a show called "Deal Ya No Deal" as one of the prizes, and it was a best mint selling company in India at its time.
Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The global market shares for the top five chewing gum companies are estimated to be:
Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy, especially concerning the design, fashion, food, manufacturing, craftsmanship, and engineering industries.
Ice Breakers is a brand of mints and chewing gum owned by The Hershey Company.