Smint

Last updated
Smint
Inception1990
Manufacturer Perfetti Van Melle
Models madeSweetmint, Peppermint, Spearmint, Strawberry, Black mint
SloganNo Smint, no kiss
Website www.smint.co.uk

Smint is a brand of sugar-free breath mints owned by the Italian-Dutch company Perfetti Van Melle. It is known for its distinctive packaging that dispenses one mint at a time, and for their Reuleaux triangle shape. The name is a portmanteau of "sugarfree" and "mint", not of "small mint" as is commonly thought.[ citation needed ]

Contents

History

Smint was first conceived by Chupa Chups in 1990 as a sugar-free product targeted at adult consumers. [1] After four years of development, Smint was introduced to the market as a subsidiary brand, and launched in the UK a year later in 1995. [1] In 1996 Smint started their "No Smint, no kiss" campaign, aiming to make the brand name "smint" synonymous with "kissing breath". [1]

By 2001, Smint was the top-selling mint in its class in 90% of the markets where it was available, [2] and in the same year Smint started a partnership with Breast Cancer Care, donating 5p to the charity for every pack of strawberry Smint sold. [1]

In 2006, Smint and Chupa Chups were taken over by Perfetti Van Melle. [1] In 2009, Smint launched Smint-XXL tins in the UK, which are three times larger than regular Smint dispensers. [1]

Ingredients

Aspartame, xylitol, flavoring, and anticaking agent are used to make Smint in the UK. [3] Xylitol has been demonstrated to have a plaque-reducing effect by attracting and starving the sucrose-seeking microorganisms that cause tooth decay [4] , but a 2014 meta-analysis found that the clain has, at most, a weak effect tooth health. [5]

References

  1. 1 2 3 4 5 6 "Smint Journey". Smint. Retrieved 22 January 2019.
  2. ↑ Tim Jones (2012). Innovating at the Edge. Routledge. pp. 164–165. ISBN   978-1-136-39535-2 . Retrieved 18 January 2019.
  3. ↑ "Smint Mint". Smint. Retrieved 22 January 2019.
  4. ↑ Tanzer JM (1995). "Xylitol chewing gum and dental caries". International Dental Journal. 45 (1 Suppl 1): 65–71. PMID   7607747.
  5. ↑ Riley, P.; Moore, D.; Ahmed, F.; Sharif, M.O.; Worthington, H.V. (26 March 2015). "Xylitol-containing products for preventing dental caries in children and adults". The Cochrane Database of Systematic Reviews. 2015 (3) CD010743. doi:10.1002/14651858.CD010743.pub2. PMC   9345289 . PMID   25809586.
    Riley, P.; Moore, D.; Ahmed, F.; Sharif, M. O.; Worthington, H. V. (2015). "Can xylitol – used in products like sweets, candy, chewing gum, and toothpaste – help prevent tooth decay in children and adults?". The Cochrane Database of Systematic Reviews. Lay summary. 2015 (3) CD010743. doi:10.1002/14651858.CD010743.pub2. PMC   9345289 . PMID   25809586. Open Access logo PLoS transparent.svg
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