Airheads is an American brand of taffy candy owned by the Italian-Dutch company Perfetti Van Melle.[1] They were created on August 7, 1985, by Steve Bruner.[2][3] Airheads are available nationwide in the United States and Canada where the candy is available in 16 different flavors.
Perfetti Van Melle USA Inc. has been based in Erlanger, Kentucky since 1979; in 1982, the company started making candy-based products. It is a 120,000-square-foot factory that currently has 200 employees.[4][5]
In December 2015, an explosion occurred at the factory, causing it to catch fire. Nobody was harmed in the explosion, but production was halted temporarily.[6]
Flavors
Airheads Xtreme Sweet Sour Belts Candy
The candy comes individually wrapped in long colored strips, in the flavors of:[7][8]
Airheads "Blue Mystery Blast" bars were distributed to travelers on JetBlue Airways on October 31, 2007, in celebration of Halloween.[10]
In June 2013, "Airheads Bites" were released.[11] They are tiny Airheads flavored candy items in a candy shell. The flavors included in this version of the candy are "Cherry", "Orange", "Blue Raspberry", "Watermelon", and "Mystery". In the initial release, there was a "berry variety" but the flavor has since been discontinued. In 2024, Airheads launched a cherry-scented Halloween-themed foot spray designed to fight odor and keep feet fresh. [12]
Perfetti Van Melle partnered with Koldwave Foods LLC to create "Airheads ice cream" in August 2015.[13] The ice-cream came in 8 different flavors: "blue raspberry", "cherry", "watermelon", "orange", "green apple", "pink lemonade", "grape", and "strawberry". Ice cream sandwiches and sundae cups were also produced with the same flavor options. In November 2019, "Airheads Paradise Blends" were released, which contained a set of four tropical flavors: "Cherry Pineapple Blast" (red), "Raspberry Lemonade" (pink), "Citrus Rush" (green), and "Blue Hawaiian" (blue), along with "White Mystery" bars.[14][13]
White Mystery
White Mystery was not one of the available flavors at launch.[15] The flavor features a silver and white wrapper with an opaque white candy and question marks where the fruit graphic usually is. One former employee, Matthew Fenton, claims the origin of White Mystery belongs to an unnamed kid via fan mail and he helped develop it further.[16] The flavor is intentionally left unknowable to encourage guessing and chatting about the candy. A long-running rumor is that because the color is added after the flavor and the machines that make Airheads are massive,[17] the cooks simply make the new flavor without removing all the old flavor first.[18][19] This would make White Mystery a combination of two random flavors. Others claim the secret flavor is intentionally changed over the years to prevent it from being discovered or that the flavor isn't consistent even within a single taffy bar.[20]
Nutritional facts
A normal 3.3oz (94g) pack of Airheads is 360 calories, 51 grams of sugar, and 3 grams of saturated fat. A package of "Airheads Xtremes Sweetly Sour Belts" (3oz (85g)) is 300 calories, 45 grams of sugar, and 0 grams of saturated fat.[21]
A single 0.55oz (16g) Airheads taffy bar is 60 calories, 11 grams of sugar, and 0 grams of saturated fat.
Production
Airheads are made by creating long strips, similar to the method used to manufacture Play-Doh. The main ingredient is sugar.[22] Airheads uses taffy as one of its main ingredients which allows it to be somewhat malleable.[23] The candy is manufactured on a conveyor belt, where the taffy goes through sugars and sweeteners leading to a thinning, forming, and packaging process. The machines stir about 3,000 pounds of taffy.[17]
Airheads were originally sold across Canada and the United States, but an expansion into the United Kingdom was announced in 2015.[26] "Airheads Xtremes" and "Bars" are manufactured in the US and "Airheads Pops" lollipops are manufactured and sold in Mexico and Spain.[22]
Advertising
In 2000, Perfetti Van Melle started a partnership with Mattel to use targeted advertising towards children in the USA. The advertisements ran on children's programming networks like Fox Kids and Nickelodeon to continue Airheads' already existing "Out of Control" campaign. The advertisements offered sweepstakes to Disneyland, as well as coupons on the back of Airhead packets for Mattel's "X-V Xtreme Skateboarders".[27]
In 2003, commercials started airing on Nickelodeon. Airheads.nick.com held a poll, advertising a Green Slime flavor, a trademark of the network.[28]
In 2023, an Airheads candy-related challenge went viral on TikTok as users discovered they had been eating the candy 'incorrectly'.[29]
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