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In economics, shrinkflation is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing qualitywhile their prices remain the same or increase. The word is a portmanteau of the words shrink and inflation. The term's coined has been attributed to both Pippa Malmgren and Brian Domitrovic .
Shrinkflation is a rise in the general price level of goods per unit of weight or volume, brought about by a reduction in the weight or size of the item sold. [ citation needed ], but many indicators of price levels and thus inflation are linked to units of volume or weight of products, so that shrinkflation also affects the statistically represented inflation figures.The price for one piece of the packaged product remains the same or could even be raised. This sometimes does not affect inflation measures such as the consumer price index or Retail Price Index, i.e. might not increase in the cost of a basket of retail goods and services
Mars is a variety of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. The bar was sold in two different formulations. In its original British version the bar consists of caramel and nougat coated with milk chocolate, developed to resemble the American chocolate bar known as the Milky Way, which had been introduced a decade earlier. An American version of the Mars Bar was produced which had nougat and toasted almonds covered in milk chocolate; later, caramel was added to the recipe as well. The American version was discontinued in 2002, and then revived the following year under the name "Snickers Almond".
Freddo is a chocolate bar brand shaped like an anthropomorphic cartoon frog. It was originally manufactured by the now defunct company MacRobertson's, an Australian confectionery company, but is now produced by Cadbury, a British firm. Some of the more popular flavours include strawberry and peppermint while the more controversial flavours like fruit and nut have struggled over the years.
Toblerone is a Swiss chocolate bar brand currently owned by US confectionery company Mondelēz International, Inc., which was formerly Kraft Foods, the company that acquired the product from former owner Jacobs Suchard in 1990. It is produced in the capital city of Switzerland, Bern, and the bear symbol of the city is still visible in the logo. Toblerone is known for its distinctive shape, which involves a series of joined triangular prisms.
Häagen-Dazs is an American ice cream brand, established by Reuben and Rose Mattus in Brooklyn Heights, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business now has franchises throughout the United States and many other countries around the world including Japan, the United Kingdom, Australia, India, China, Lebanon, New Zealand, Peru, and Brazil.
Foreign branding is an advertising and marketing term describing the use of foreign or foreign-sounding brand names for companies, products, and services to imply they are of foreign origin. This can also be used for foreign products if the country of origin may not be beneficial. In this case, companies tend to use a foreign branding strategy, trying to make customers believe that the company and/or its products originate from a more favourable country than they actually do.
Jaffa Cakes are biscuit-sized cakes introduced by McVitie and Price in the UK in 1927 and named after Jaffa oranges. The most common form of Jaffa cakes are circular, 2 1⁄8 inches (54 mm) in diameter and have three layers: a Genoise sponge base, a layer of orange flavoured jam and a coating of chocolate. Jaffa cakes are also available as bars or in small packs, and in larger and smaller sizes. The original Jaffa Cakes come in packs of 10, 20, 30, or 40.
Terry's Chocolate Orange is a chocolate product created by Terry's in 1932 at Terry's Chocolate Works in York, England. It was made by Mondelez International from 2012 to 2017. As of spring 2017, it is made by Carambar & Co.
Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero . In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar instead of a whole-bar count-line.
McVitie's is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites in the city before completing the St. Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district in 1888. The company also established one in Glasgow and two large manufacturing plants south of the border, in Heaton Chapel, Stockport, and Harlesden, London. Under United Biscuits McVitie's holds a Royal Warrant from Queen Elizabeth II.
Milka is a brand of chocolate confection which originated in Switzerland in 1901 and has been manufactured internationally by the US confectionery company Mondelēz International since 1990. For more than 100 years, Milka has been primarily produced in Lörrach, Germany, producing about 140,000 tonnes of chocolate in 2012. It is sold in bars and a number of novelty shapes for Easter and Christmas. Milka also produces chocolate-covered cookies and biscuits. Milka brand’s name is derived from a portmanteau of the product’s two main ingredients: “MILch (milk) and KAkao .”
Maltesers are a British confectionery product manufactured by Mars, Incorporated. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Ireland, Australia, New Zealand, Canada, and, since 2017, the US. The slogan is "The lighter way to enjoy chocolate".
Caramello Koala is a brand of chocolate treat currently manufactured by Cadbury Australia. It consists of a chocolate cartoon koala with a caramel centre.
Double Decker is a British brand of chocolate bar currently manufactured by Cadbury. First introduced in the UK in 1976, its name derives from the well-known double-decker bus, and the buses have sometimes appeared in advertisements for the product. It is a mixture of milk chocolate, marshmallow, and crisp, crunchy cereal. This has proved to be a very popular recipe, being used in cakes and other confections.
William Neilson Dairy Limited is a Canadian dairy company owned by Saputo Inc. The company is based in Toronto, Ontario. In the United States, its products are sold under the name Neilson.
Yorkie is a chocolate bar made by Nestlé. It was originally made by Rowntree's of York, England, hence the name.
Poundland is a British variety store chain founded in 1990, selling most items at the single price of £1, including clearance items and proprietary brands. The first pilot store opened in December 1990 following numerous rejections by landlords who had reservations about allowing a single-price store to operate, fearing it could adversely affect the local competition. An estimated 7 million customers shopped in Poundland every week in 2016, many being female shoppers in the C1, C2, D and E categories. Following a drop in share price of over 50%, Poundland was acquired in August 2016 by Steinhoff International for £610m.
Cadbury Dairy Milk Caramel is a chocolate bar that is part of the Cadbury Dairy Milk brand and is made by Cadbury UK and Cadbury Ireland. The bar is sold in the United Kingdom, Ireland, the United States, Australia and New Zealand.
Pineapple Lumps are a flavoured chocolate-covered confectionery with a soft, chewy pineapple-flavoured middle from New Zealand. They are often identified as Kiwiana. The semi-brittle shell of chocolate conceals a chewy, soft pineapple flavoured centre.