M-Azing

Last updated
M-Azing
M-Azing.JPG
Wrapper of an M-Azing bar.
Product type Candy
Owner Mars, Incorporated
CountryUnited States
IntroducedDecember 15, 2004;19 years ago (2004-12-15) (first run)
2018;6 years ago (2018) (second run, United States)
Discontinued2015;9 years ago (2015) (first run)
2021;3 years ago (2021) (second run, United States)

M&M'S Chocolate Bar (formerly known as M-Azing) is a candy bar manufactured by Mars, Incorporated. It is a milk chocolate candy bar with M&M's Minis inside. It has been available in crunchy and peanut butter flavors, in singles and miniatures varieties.

Contents

History

The product was originally introduced in Singles and Funsize formats in 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars, Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen. [1]

In 2013, M-Azing was relaunched under the name M&M'S Chocolate Bar, which was discontinued in 2015. [2] It was relaunched in late 2018 [3] and was sold in the United States until 2021. The M&M'S Chocolate Bar remains available in the United Kingdom and other countries.

Ad campaign

The advertisements for M-Azing bars included people doing amazing things such as a man balancing a washing machine on his teeth.

See also

Related Research Articles

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; that year Forbes ranked the company as the fourth-largest privately held company in the United States. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family. Mars operates in four business segments around the world: Mars Wrigley Confectionery, Petcare, Food, and MARS Edge, the company's life sciences division.

<span class="mw-page-title-main">Mars bar</span> Chocolate bar produced by Mars Inc.

Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. The bar consists of caramel and nougat coated with milk chocolate.

<span class="mw-page-title-main">Freddo</span> Chocolate bar brand

Freddo is a chocolate bar brand shaped like an anthropomorphic cartoon frog. It was originally manufactured by the now defunct company MacRobertson's, an Australian confectionery company, but is now produced by Cadbury. Some of the more popular flavours include strawberry, pineapple and peppermint.

<span class="mw-page-title-main">Snickers</span> Brand name chocolate bar

Snickers is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.

<span class="mw-page-title-main">M&M's</span> Brand of chocolate candy pieces

M&M's are color-varied sugar-coated dragée chocolate confectionery, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's. The original candy has a semi-sweet chocolate filling which, upon introduction of other variations, was branded as the "plain, normal" variety. Peanut M&M's, which feature a peanut coated in milk chocolate, and finally a candy shell, were the first variation to be introduced, and they remain a regular variety. Numerous other variations have been introduced, some of which are regular widespread varieties while others are limited in duration or geographic availability. M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated.

<span class="mw-page-title-main">Twix</span> Chocolate cookie bar

Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings. Twix are packaged with one, two, or four bars in a wrapper.

<span class="mw-page-title-main">Heath bar</span> Toffee candy bar from The Hershey Company

The Heath bar is a candy bar made of toffee, almonds, and milk chocolate, first manufactured by the Heath Brothers Confectionery in 1928. The Heath bar has been manufactured and distributed by Hershey since its acquisition of the Leaf International North American confectionery operations late in 1996.

<span class="mw-page-title-main">Bounty (chocolate bar)</span> Mars Inc. brand of coconut-filled chocolate bar

Bounty is a coconut-filled, chocolate-enrobed candy bar manufactured by Mars, Incorporated, introduced in 1951 in the United Kingdom and Canada. It is a direct emulation of the Mounds bar introduced by Peter Paul in 1936, and also copies the milk chocolate enrobing of Hershey's Almond Joy, introduced in 1948. It is no longer domestically sold within the United States, only being available via import sales.

3 Musketeers is a candy bar made in the United States and Canada by Mars, Incorporated. It is a candy bar consisting of chocolate-covered, fluffy, whipped nougat. It is similar to the global Milky Way bar as well as the American version of the Milky Way bar.

Butterfinger is a candy bar manufactured by the Ferrara Candy Company, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in a "chocolatey" coating. It was invented by Otto Schnering of the Curtiss Candy Company in 1923. A popularity contest chose the name.

Crunchie is a brand of chocolate bar with a centre of honeycomb toffee. It is made by Cadbury but was originally launched in the UK by J. S. Fry & Sons in 1929.

<span class="mw-page-title-main">Reese's Peanut Butter Cups</span> American candy made by Hersheys

Reese's Peanut Butter Cups are an American candy by the Hershey Company consisting of a peanut butter filling encased in chocolate. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese was let go from his job with Hershey when the Round Barn which he managed was shut down for cost-saving measures. He subsequently decided to start his own candy business. Reese's are a top-selling candy brand worldwide, with $3.1 billion in annual sales.

<span class="mw-page-title-main">Milky Way (chocolate bar)</span> Brand of chocolate confectionery

Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada.

<span class="mw-page-title-main">Maltesers</span> Confectionery product made by Mars

Maltesers are a British confectionery product manufactured by Mars Inc. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, Australia, New Zealand, Canada, United States and Middle East. The slogan is "The lighter way to enjoy chocolate".

Dove is an American brand of chocolate owned and manufactured by Mars. Dove produces a wide range of chocolate candies, as well as other chocolate products such as milks, cakes and ice creams.

Tracker is a chewy cereal bar manufactured by Mars, Incorporated, which has been sold in the UK and Ireland since the 1980s. The same product is sold in other parts of Europe under the manufacturers' Balisto brand.

<span class="mw-page-title-main">Cadbury Fingers</span> Chocolate biscuit

Fingers are a popular chocolate biscuit in the United Kingdom and Ireland which consist of a rod-shaped biscuit centre covered in chocolate. Fingers are produced at Burton's Biscuit Company in the United Kingdom and sold by Cadbury UK, and are distributed in markets around the world, including North and South America, Europe and Asia. Since March 2013, Cadbury Fingers have also been sold in Australia, with three different varieties available.

<span class="mw-page-title-main">Crunch (chocolate bar)</span> Chocolate bar

Crunch is a chocolate bar made of milk chocolate and crisped rice. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.

References

  1. "Mars to Scale Back M-Azing Brand". Hills Creative Arts Pte Ltd. October 27, 2006. Archived from the original on January 14, 2009.
  2. "New M&M's Chocoleate Bars". Mars, Incorporated. Archived from the original on 2014-12-21. Retrieved 2015-01-06.
  3. https://www.usmagazine.com/food/news/mms-chocolate-bars-now-sold-nationwide/