CocoaVia

Last updated
CocoaVia
Product type Dietary supplement
Owner Mars Inc.
Country United States
Introduced2003
Website www.cocoavia.com

CocoaVia is a brand name for a daily cocoa extract supplement. The name CocoaVia is a registered trademark of Mars Inc.. [1]

Contents

Brand history

In 2003, the CocoaVia brand was first launched by Mars Chocolate. It was the first functional food launched by Mars, Incorporated. CocoaVia featured a line of dark chocolate bars and chews that contained cocoa flavanols and plant sterols. After the initial launch, the brand expanded its product line, introducing a range of products including milk chocolate, granola bars, chocolate covered almonds, and ready to drink beverages. [2]

In 2009, Mars Chocolate discontinued the original line of CocoaVia. Also in 2009, Mars Botanical launched CirkuHealth, a cocoa extract-based dietary supplement. This was the first supplement launched by Mars, Incorporated and it featured cocoa extract that delivered cocoa flavanols. [3]

In 2010, Mars Botanical launched two new products - CocoaVia and Cirku. Both were powdered cocoa extract supplements. CocoaVia came in sweetened and unsweetened dark chocolate flavors. These products had originally been launched under the brand CirkuHealth but were rebranded as CocoaVia. The Cirku brand offered a line of fruit flavored cocoa extract supplements and came in four varieties.

In 2012, the CocoaVia package graphics were redesigned. As part of the package graphics change, the Cirku flavored cocoa extract supplements were rebranded under the CocoaVia brand name. [4]

The U.S. CocoaVia website is used to sell CocoaVia supplements.

Product

CocoaVia is a daily cocoa extract supplement that contains 450 milligrams of cocoa flavanols per serving. [5] Flavanols are naturally occurring phytonutrients. [6] Scientists have identified a unique mixture of flavanols present in cocoa. [7]

Cocoa flavanols and Cocoapro

Although all chocolate is made from cocoa beans, a natural source of cocoa flavanols, not all chocolate or cocoa-based products contain cocoa flavanols because most traditional cocoa handling and processing procedures can destroy them. [8]

As a result, percent of cocoa (cacao) is not a reliable indicator of the level of cocoa flavanols. Gentle handling and processing of the cocoa bean, from harvesting the bean through delivery of the product, are critical in preserving cocoa flavanols. [8]

Related Research Articles

<span class="mw-page-title-main">Chocolate</span> Food produced from cacao seeds

Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either on its own or as a flavoring in other foods. The cacao tree has been used as a source of food for at least 5,300 years, starting with the Mayo-Chinchipe culture in what is present-day Ecuador. Later, Mesoamerican civilizations consumed cacao beverages, of which one, chocolate, was introduced to Europe in the 16th century.

<span class="mw-page-title-main">Cocoa bean</span> Fatty seed of Theobroma cacao

The cocoa bean, also known simply as cocoa or cacao, is the dried and fully fermented seed of Theobroma cacao, the cacao tree, from which cocoa solids and cocoa butter can be extracted. Cacao trees are native to the Amazon rainforest. They are the basis of chocolate and Mesoamerican foods including tejate, an indigenous Mexican drink.

<span class="mw-page-title-main">Chocolate bar</span> Confection

A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some varieties of English and food labeling standards, the term chocolate bar is reserved for bars of solid chocolate, with candy bar used for products with additional ingredients.

<span class="mw-page-title-main">Milk chocolate</span> Solid chocolate containing added milk

Milk chocolate is a form of solid chocolate containing cocoa, sugar and milk. It is the most consumed type of chocolate, and is used in a wide diversity of bars, tablets and other confectionery products. Milk chocolate contains smaller amounts of cocoa solids than dark chocolates do, and contains milk solids. While its taste has been key to its popularity, milk chocolate was historically promoted as a healthy food, particularly for children.

<span class="mw-page-title-main">Scharffen Berger Chocolate Maker</span> American chocolate manufacturer

Scharffen Berger is an American chocolate manufacturing company, which was a subsidiary of The Hershey Company after it had been acquired in 2005. Scharffen Berger was established as an independent Berkeley, California-based chocolate maker in 1996 by sparkling wine maker John Scharffenberger and physician Robert Steinberg.

<span class="mw-page-title-main">Maltesers</span> Confectionery product made by Mars

Maltesers are a British confectionery product manufactured by Mars Inc. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, Australia, New Zealand, Canada, United States and Middle East. The slogan is "The lighter way to enjoy chocolate".

<span class="mw-page-title-main">Types of chocolate</span> Classification of different chocolate types

Chocolate is a food made from roasted and ground cocoa beans mixed with fat and powdered sugar to produce a solid confectionery. There are several types of chocolate, classified primarily according to the proportion of cocoa and fat content used in a particular formulation.

<span class="mw-page-title-main">Côte d'Or (chocolate)</span> Belgian chocolate company

Côte d'Or is a producer of Belgian chocolate, owned by Mondelez International. Côte d'Or was founded in 1883 by Charles Neuhaus in Schaerbeek, Belgium, a chocolate manufacturer who used the name "Côte d'Or" referring to the old name of contemporary Ghana, the source of many of the cacao beans used in chocolate manufacturing.

<span class="mw-page-title-main">Alter Eco</span>

Alter Eco refers to two alternative trading organizations, founded in 1998 by Tristan Lecomte in France, and followed by Mathieu Senard and Edouard Rollet in the United States, and Ilse Keijzer in Australia.

<span class="mw-page-title-main">Cocoa solids</span> Mixture remaining after cocoa butter is extracted from cocoa beans

Dry cocoa solids are the components of cocoa beans remaining after cocoa butter, the fatty component of the bean, is extracted from chocolate liquor, roasted cocoa beans that have been ground into a liquid state. Cocoa butter is 46% to 57% of the weight of cocoa beans and gives chocolate its characteristic melting properties. Cocoa powder is the powdered form of the dry solids with a small remaining amount of cocoa butter. Untreated cocoa powder is bitter and acidic. Dutch process cocoa has been treated with an alkali to neutralize the acid.

Barry Callebaut AG is a Swiss-Belgian cocoa processor and chocolate manufacturer, with an average annual production of 2.3 million tonnes of cocoa & chocolate . It was created in 1996 through the merging of the French company Cacao Barry and the Belgian chocolate producer Callebaut. It is currently based in Zürich, Switzerland, and operates in over 30 countries worldwide. It was created in its present form by Klaus Johann Jacobs.

<span class="mw-page-title-main">Baker's Chocolate</span> Brand of baking chocolate

Baker's Chocolate is a brand name for the line of baking chocolates owned by Kraft Heinz. Products include a variety of bulk chocolates, including white and unsweetened, and sweetened coconut flakes. It is one of the largest national brands of chocolate in the United States. The company was originally named Walter Baker & Company.

TCHO is a chocolate maker based in Berkeley, California, US that promotes itself as working with cacao bean farmers and cooperatives to improve growing, fermentation and drying methods. Its factory and headquarters were formerly located on Pier 17 along the Embarcadero, in San Francisco's historic waterfront district, but are now located in the West Berkeley section of Berkeley, California. In February 2018, it was announced that TCHO would be bought by the Japanese confectionery company Ezaki Glico.

The following outline is provided as an overview of and topical guide to chocolate:

<span class="mw-page-title-main">Crunch (chocolate bar)</span> Chocolate bar

Crunch is a chocolate bar made of milk chocolate and crisped rice. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.

<span class="mw-page-title-main">Dark chocolate</span> Chocolate with high cocoa solid content

Dark chocolate is a form of chocolate made of cocoa solids, cocoa butter and sugar. Without added sweetener, dark chocolate is known as bitter chocolate or unsweetened chocolate. Dark chocolate, above white and milk chocolate, is valued for claimed, albeit unsupported health benefits and for being a sophisticated choice of chocolate. Like milk and white chocolate, dark chocolate is used to make chocolate bars and as a coating for confectionery.

The chocolate industry in the Philippines developed after the introduction of the cocoa tree to Philippine agriculture. The growing of cacao or cocoa boasts a long history stretching from the colonial times. Originating from Mesoamerican forests, cacao was first introduced by the Spanish colonizers four centuries ago. Since then the Philippine cocoa industry has been the primary producer of cocoa beans in Southeast Asia. There are many areas of production of cacao in the Philippines, owing to soil and climate. The chocolate industry is currently on a small to medium scale.

<span class="mw-page-title-main">Malagos Chocolate</span> Philippine chocolate company

Malagos Agri-Ventures Corporation is a Philippine bean-to-bar chocolate manufacturer based in Davao City.

<span class="mw-page-title-main">Ruby chocolate</span> Variety of chocolate

Ruby chocolate is a style or distinct variety of chocolate that is pink or purple in colour. Barry Callebaut, a Belgian–Swiss cocoa company, introduced it as a distinct product on 5 September 2017 after beginning development of their product in 2004. It has a pink color, and Barry Callebaut says it is a fourth natural type of chocolate. Some other industry experts have said that some cacao pods are naturally pink or purple in colour, and thus pink chocolate has been available before.

<span class="mw-page-title-main">Bean-to-bar</span> Business model in chocolate production

Bean-to-bar is a business model in which a chocolate manufacturer controls the entire manufacturing process from procuring cocoa beans to creating the end product of consumer chocolate.

References

  1. "Mars Symbioscience | Cirku, CocoaVia, Seramis & Wisdom Panel | Mars". Archived from the original on 2012-09-02. Retrieved 2012-09-10.
  2. http://caloriecount.about.com/calories-mm-cocoavia-original-chocolate-bars-il29700%5B%5D
  3. "Cocoa-derived Cirku launched for better circulation".
  4. "Mars Botanical(TM) Revamps Popular CocoaVia(TM) Brand - Yahoo Finance". Archived from the original on 2016-03-05. Retrieved 2017-01-15.
  5. "How Many Flavonoids Are in Cocoa Powder?". CocoaVia. Retrieved 2022-11-17.
  6. Porter, L. J. (1988). The Flavanoids. New York: Chapman and Hall Ltd. pp. 21–63.
  7. Grivetti, L.E. (2009). Chocolate: History, Culture, and Heritage. Hoboken, NJ: A John Wiley & Sons, Inc.
  8. 1 2 Hurst, W.J.; Krake, S.H.; Bergmeier, S.C.; Payne, M.J.; Miller, K.B.; Stuart, D.A. (2011). "Impact of fermentation, drying, roasting and dutch processing on flavan-3-ol stereochemistry in cacao beans and cocoa ingredients". Chem. Cent. J. 5, 53.