Nutro Products

Last updated
The Nutro Company
Type Private fully owned subsidiary
IndustryDog and Cat care
Founded1931;92 years ago (1931) as Nutro Products in Industry, California, USA
Headquarters Franklin, Tennessee, USA
Area served
Asia, Australia, Canada, Europe, New Zealand and USA
Products Pet food
Owner Mars, Incorporated
Website www.nutro.com

The Nutro Company, Inc., a subsidiary company of Mars Incorporated, is the developer and manufacturer of the Max, Wholesome Essentials, Ultra, Wild Frontier, and Crave brands of dog and cat food, as well as Greenies dental treats. The company is headquartered in Franklin, Tennessee, USA.

Contents

History

In 1933, John, Herman, and Albert Saleen owned and operated a fox farm where they raised foxes and developed their own fox food. They also developed wet dog food which they distributed through Kal Kan. John took over the business in 1947.

According to the United States Patent and Trademark Office, John Saleen renewed the Nutro Dog Food Company trademark in 1952 from the family of Herben Serois. Serois had started the company in 1931, and received approval to use the trademark Nutro on May 12, 1936.

Nutro Trademark Nutro trademark 1931.jpg
Nutro Trademark

Steve (Stephen) Saleen, the oldest of three children attended USC, graduating in 1971. He participated more and more in the family business, making the food, conducting deliveries, and sales. He was instrumental in developing formal marketing ideas and designing the layout of individual stores for maximum efficiency. Steve also came up with the modern [[https://petfood.kapshot.com/is-nutro-a-good-dog-food/ Nu[https://petfood.kapshot.com/is-nutro-a-good-dog-food/]tro logo (prior iteration to the current one used by Mars Inc.).

Over the years, Steve grew passionate about cars and racing. Between his passions for pet food and cars, pet food eventually waned, and he started his own car modification company, "Saleen Autosport" in 1983.

John Saleen eventually realized his children did not have the same calling to continue with Nutro so he sold his business to a friend, Ed Brown, for $300,000 in 1975. [1]

In 1985, with the help of Dr. Sharon Machlik, they developed and introduced their Max line of foods, which made use of a chicken, lamb and rice formulation. Instead of traditional advertising, the company chose to produce large amounts of literature on the dietary needs of dogs and cats with comparative information on their ingredients versus the ingredients of other brands, and provide this to their retailers as a marketing tool.[ citation needed ]

The company was acquired by Mars, Incorporated in 2007 [2] and the headquarters was moved to Tennessee.

Products

Nutro develops several different diet formulations, including canned, soft foods as well as bagged, dry kibbles. They have Max Cat and Natural Choice lines for cats, and the Nutro Max, Natural Choice, and Ultra lines for dogs. Each line has a selection of flavors and formulations for age range. The Ultra line was specifically created with the intent of creating a high-end holistic dog food.[ citation needed ]

Nutro dry foods are made through an extrusion process, and packaged with vitamin E as a natural preservative. [3]

In 2006, it was announced that Nutro's Adult Lamb and Rice formula had become the #1 lamb and rice dog food in America. This earned the company a blue ribbon on their food.[ citation needed ]

Food safety and criticism

In 1998, two samples of Nutro Premium (together with various other brands) were subject to qualitative analyses for pentobarbital residue by the U.S. Food and Drug Administration Center for Veterinary Medicine (CVM) due to suspicion that the anesthetizing drug may have found its way into pet foods through euthanized animals, including cats and dogs. DNA test for all the samples failed to detect cat and dog DNA but Nutro's two samples tested positive for the drug, presumably from rendered cattle. The CVM stated that due to the low level of exposure, the risk of adverse effects is low. [4] [5]

In March 2007 Nutro was listed as a company affected by the Menu Foods recall. [6]

In April 2008, consumeraffairs.com reported multiple cases of diarrhea, vomiting and other intestinal problems in pets fed Nutro products. Nutro stated that their products undergo rigorous safety testing and are 100% safe. Some customers have backed the company, saying that their pets are not having any problems with the food. Veterinarians interviewed stated that it might not necessarily be the food that is causing problems. [7] In September 2008, the Pet Food Product Safety Alliance (PFPSA) tested samples of Nutro dog food in response to the consumer complaints on consumeraffairs.com and found levels of copper in excess of Association of American Feed Control Officials (AAFCO) recommendations. Zinc levels were approximately 2-4 times the minimum recommendation of 120 ppm, but still within the maximum recommendation of 1000 ppm. The PFPSA has criticized the recommended zinc levels as excessive; even the minimum recommended levels are 10 times that of adult human requirements (based on body weight). PFPSA has also stated that the symptoms of zinc toxicity are consistent with consumer complaints regarding Nutro dog food. [8] [9] Nutro rejected PFPSA's claims stating that both zinc and copper levels were within recommended levels, reiterating that their products undergo "rigorous quality assurance testing". [10]

In May 2009, Nutro issued a recall of selected dry cat food due to excess levels of zinc and low levels of potassium, which the company blamed on a production error by a premix company. Nutro stated that it received no complaints related to the recall. Symptoms includes "reduction in appetite, refusal of food, weight loss, vomiting or diarrhea." [11] Both consumeraffairs.com and PFPSA have claimed a link between this incident and earlier complaints and also questioned Nutro's claim of quality control and product testing. [12] [13] In June, lab tests of a sample of Nutro Max Cat Adult Roasted Chicken Flavor showed zinc levels at 2100 ppm. Dr. Stephen Hansen, a veterinary toxicologist and senior vice-president of Animal Health for the American Society for the Prevention of Cruelty to Animals (ASPCA) described the zinc levels as "awfully high". While he stated that the long-term effects of such levels are not known, he mentioned the possibility of "significant intestinal upset and liver and kidney damage." Unlike the 1000 ppm maximum for dog food, the cat food maximum set by AAFCO is 2000 ppm. In comparison, the European Union's maximum for all animal feed is 250 ppm, with a recommended maximum of 150 ppm. [14]

Related Research Articles

<span class="mw-page-title-main">Dog food</span> Food intended for consumption by dogs usually made from meat

Dog food is food specifically formulated and intended for consumption by dogs and other related canines. Dogs are considered to be omnivores with a carnivorous bias. They have the sharp, pointed teeth and shorter gastrointestinal tracts of carnivores, better suited for the consumption of meat than of vegetable substances, yet also have ten genes that are responsible for starch and glucose digestion, as well as the ability to produce amylase, an enzyme that functions to break down carbohydrates into simple sugars – something that obligate carnivores like cats lack. Dogs evolved the ability living alongside humans in agricultural societies, as they managed on scrap leftovers and excrement from humans.

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022. The company was ranked as the fourth-largest privately held company in the United States by Forbes. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family. Mars operates in four business segments around the world: Mars Wrigley Confectionery, Petcare, Food, and MARS Edge, the company's life sciences division.

<span class="mw-page-title-main">Pedigree Petfoods</span> Mars, Incorporated petfood subsidiary

Pedigree Petfoods is a subsidiary of the American group Mars, Incorporated specializing in pet food, with factories in England at Melton Mowbray and Birstall, Leeds; and offices at McLean, Virginia.

<span class="mw-page-title-main">Nestlé Purina PetCare</span> American pet food manufacturer, subsidiary of the Swiss corporation Nestlé

Nestlé Purina PetCare, or simply Purina, is an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. It produces and markets pet food, treats, and cat and dog litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One. The company was formed in 2001 by combining Nestlé's Friskies PetCare Company with Ralston Purina, which acquired it for $10.3 billion. As of 2012, it is the second-largest pet food company globally and the largest in the United States.

<span class="mw-page-title-main">Cat food</span> Food for consumption by cats

Cat food is food specifically designed for consumption by cats. As obligate carnivores, cats have specific requirements for their dietary nutrients, namely nutrients found only in meat, such as taurine, arginine, and Vitamin B6. Certain nutrients, including many vitamins and amino acids, are degraded by the temperatures, pressures and chemical treatments used during manufacture, and hence must be added after manufacture to avoid nutritional deficiency.

Raw feeding is the practice of feeding domestic dogs, cats, and other animals a diet consisting primarily of uncooked meat, edible bones, and organs. The ingredients used to formulate raw diets vary. Some pet owners choose to make home-made raw diets to feed their animals but commercial raw diets are also available.

<span class="mw-page-title-main">Gravy Train (dog food)</span> Post dog food brand

Gravy Train is an American dog food brand currently marketed by Post Consumer Brands. On April 28, 2023, it was one of several brands sold by The J.M. Smucker Company to Post Holdings, in a deal valued at $1.2 billion.

<span class="mw-page-title-main">Science Diet</span>

Science Diet is a brand of cat and dog foods marketed by Hill's Pet Nutrition, Inc.. In the United Kingdom and Europe, Science Diet operates as Science Plan.

<span class="mw-page-title-main">Pet food</span> Animal feed for pets

Pet food is animal feed intended for consumption by pets. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food. Most meat used for animals is a byproduct of the human food industry, and is not regarded as "human grade".

<span class="mw-page-title-main">Royal Canin</span> Dog and cat feed manufacturer

Royal Canin is a French manufacturer and global supplier of cat and dog food. The company is a subsidiary of Mars, Incorporated. It undertakes research into the specific nutritional needs of dogs and cats.

<span class="mw-page-title-main">Alpo (pet food)</span> Dog food brand

Alpo is an American brand of dog food marketed and manufactured by the Nestlé Purina PetCare subsidiary of Nestlé. The brand is offered as a canned or packaged soft food, as well as in dry kibbles.

Beginning in March 2007, there was a widespread recall of many brands of cat and dog foods due to contamination with melamine and cyanuric acid. The recalls in North America, Europe, and South Africa came in response to reports of kidney failure in pets. Initially, the recalls were associated with the consumption of mostly wet pet foods made with wheat gluten from a single Chinese company.

This timeline of the 2007 pet food recalls documents how events related to the 2007 pet food recalls unfolded. Several contaminated Chinese vegetable proteins were used by pet food makers in North America, Europe and South Africa, leading to kidney failure in animals fed the contaminated food. Both the centralization of the pet food industry and the speed and manner of the industry and government response became the subjects of critical discussion.

Dick Van Patten's Natural Balance Pet Foods is an American pet food manufacturer with its headquarters located in Burbank, Los Angeles, California. Established in 1989 by actor Dick Van Patten, the company markets itself as "Food For a Lifetime" and promotes itself as having "the finest food you can buy for your pet." A subsidiary of Big Heart Pet Brands, it was previously owned by the J.M. Smucker Company until February 2021, when it was sold to Nexus Capital Management LP.

<span class="mw-page-title-main">Big Heart Pet Brands</span> American company

Big Heart Pet Brands was an American company that manufacturers, distributes and markets branded pet food and other products for the U.S. retail market. Formerly a subsidiary of J.M. Smucker Co., it was headquartered at the One Maritime Plaza in San Francisco.

Oral disease is one of the most common diseases found in dogs. It is caused by the buildup of various anaerobic bacteria in the mouth which forms plaque, eventually hardening into tartar on the teeth along the gum line, and is related to the development of gingivitis. Since small and toy breeds have a much smaller jaw but contain the same number of teeth, crowding allows higher bacterial build up and puts them at higher risk of developing periodontal disease.

Oral health can be difficult for pet owners and veterinary teams to manage in cats, particularly for pets whose owners are not committed to regular tooth brushing and/or dental treats. Oral disease is common among cats, and may lead to other health issues such as bacterial infections of major organs including the heart, kidneys and liver. When pet owners are aware of the benefits of supporting good oral health in cats, this substantially improves positive outcomes. Dietary selection, along with at-home-dental-hygiene care, allows cat owners to influence the oral status of their pets.

Insect-based pet food is pet food consisting of, or containing insects digestible by pets such as dogs or cats. A limited, but growing number of products are available on the market, including insect-based cat food, dog food, and pet treats.

<span class="mw-page-title-main">Senior dog diet</span>

Senior dog food diets are pet foods that are catered toward the senior or mature pet population. The senior dog population consists of dogs that are over the age of seven for most dog breeds, though in general large and giant breed dogs tend to reach this life stage earlier when compared to smaller breed dogs. Senior dog foods contain nutrients and characteristics that are used to improve the health of the aging dog. Aging in dogs causes many changes to occur physiologically that will require a change in nutrient composition of their diet.

References

  1. Cooper, Christie (2017). Billion Dollar Kibble. Christie Cooper. ISBN   978-1-54390-752-0 . Retrieved 13 September 2019.
  2. Mars, Incorporated to Acquire Nutro Products, Inc.
  3. "Frequently asked questions". Nutro Products, Inc. 2012. Retrieved May 22, 2012.
  4. Survey #1, qualitative analyses for pentobarbital residue: Dry dog food samples purchased in Laurel, MD, area, March - June 1998 FDA/Center for Veterinary Medicine
  5. Report on the risk from pentobarbital in dog food FDA/Center for Veterinary Medicine
  6. Menu Foods Recall
  7. String of Illnesses Afflicts NUTRO-Fed Pets
  8. High levels of zinc and copper in Nutro products? Petfoodindustry.com
  9. PET FOOD PRODUCTS SAFETY ALLIANCE RESPONSE TO NUTRO STATEMENTS Archived 2012-09-10 at archive.today
  10. Re: Zinc and Copper Levels in Natural Choice Nutro press release
  11. Press Release: Nutro Products Announces Voluntary Recall of Limited Range of Dry Cat Food Products
  12. NUTRO Recalls Dry Cat Food Sold in 11 Countries Consumeraffairs.com
  13. "News update: May 22, 2009". Archived from the original on September 6, 2012. Retrieved May 25, 2009.
  14. Tests Find 'Sky High' Zinc Levels in NUTRO Cat Food Lisa Wade McCormick. Consumer Affairs. June 18, 2009.