Aquafresh

Last updated
Aquafresh
Logo used since 2012
Product type Oral hygiene
Owner Haleon
Country United Kingdom
Introduced1973;53 years ago (1973)
MarketsWorldwide
Previous owners
  • Beecham
  • SmithKline-Beecham
  • GSK
Website www.aquafresh.com

Aquafresh (originally spelled "Aqua-Fresh") is a British brand of toothpaste and toothbrushes that has been on sale since 1973. It is produced by the health products manufacturer Haleon. One of its characteristics is its striped pattern. Today, the stripes are red, white, and blue (aqua), although initially there were only blue and white stripes. [1]

Contents

In 2013 Aquafresh launched the Better Brushing Programme to help promote good oral care habits from an early age including new packaging designs and age-appropriate toothpaste formulations. [2]

In May 2025, Aquafresh launched a new range of toothpaste named White Renew. [3]

See also

References

  1. ↑ "Aquafresh: How a leading global brand has earned its stripes" (PDF). Business 2000. The Irish Times. Archived from the original (PDF) on 2011-07-21. Retrieved 2011-05-26.
  2. ↑ "New Aquafresh launches for 2013". Vital. 10 (4): 47. 2013-09-01. doi:10.1038/vital1731. ISSN   1741-7511.
  3. ↑ Craft, Mark (2025-05-13). "Aquafresh Unveils Its 'Best Ever' Whitening Toothpaste - KamCity" . Retrieved 2025-06-08.
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