 Rembrandt Intense Stain toothpaste | |
| Product type | Toothpaste |
|---|---|
| Owner | Ranir LLC |
| Country | United States |
| Introduced | 1990 |
| Discontinued | Gentle White line, in 2012 |
| Previous owners | Den-Mat Corp.; Gillette; Johnson & Johnson |
| Website | REMBRANDT |
Rembrandt toothpaste is an American brand of toothpaste. [1] [2]
In 1990, the Rembrandt toothpaste brand was developed and owned by closely held Den-Mat Corp, which had been founded in 1974 by dentist Dr. Robert Ibsen. [3] [4] [5] In 2003, it had about $73 million in sales. [4]
In 2004, Gillette purchased the Rembrandt brand. [6] As part of Procter & Gamble's acquisition of Gillette in 2005, the company was required by the Federal Trade Commission to divest itself of Rembrandt. [7] Consequently, it sold Rembrandt to Johnson & Johnson's McNeil-PPC division. [7] [8] [9] [10] That year, Rembrandt had sales that likely exceeded $100 million. [7]
Rembrandt Intense Stain and Rembrandt Deeply White toothpaste contain hydrated silica. [1]
In a study published in 2011 in the Journal of Clinical Dentistry, Rembrandt Intense Stain was found to have a relative dentin abrasion of around 90 (mildly abrasive) and was in the middle of those tested in terms of cleaning. [1]
Rembrandt offered Canker Sore Toothpaste for the benefit of "canker sore" (i.e. aphthous stomatitis) sufferers in 1993, reformulated the toothpaste in 2008, and changed its name to Rembrandt's Gentle White in 2012. [8] [11] Johnson & Johnson marketed it as a whitening toothpaste that was gentle enough for people whose mouths were prone to canker sores. [8] The company targeted, and the toothpaste was used by, canker sore sufferers. [8] Approximately 20% of the general population suffer from canker sores, which can make eating, swallowing, or talking painful. [8]
Rembrandt's Gentle White does not contain sodium lauryl sulfate (SLS), an ingredient that a Swedish study showed was dramatically correlated with canker sores. [8] [11] [12]
Rembrandt discontinued the canker sore toothpaste line in 2012. [8]
Listerine is an American brand of antiseptic mouthwash that is promoted with the slogan "Kills germs that cause bad breath", Named after Joseph Lister, who pioneered antiseptic surgery at the Glasgow Royal Infirmary in Scotland, Listerine was developed in 1879 by Joseph Lawrence, a chemist in St. Louis, Missouri.
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients to help prevent tooth decay and gum disease (gingivitis). Owing to differences in composition and fluoride content, not all toothpastes are equally effective in maintaining oral health. The decline of tooth decay during the 20th century has been attributed to the introduction and regular use of fluoride-containing toothpastes worldwide. Large amounts of swallowed toothpaste can be toxic. Common colors for toothpaste include white and blue.
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the production, distribution and provision of household, health care, personal care and veterinary products.
Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, rechargeables and smart power systems, owned by Berkshire Hathaway. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory, and the formation of the P. R. Mallory Company.
Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987. In France, Italy, Israel, Sweden, Finland, Argentina, Belgium, the Netherlands, Brazil, the United Kingdom, the Republic of Ireland, Australia, Nigeria, Greece, Uruguay and Colombia, P&G markets similar toothpaste formulations under the Oral-B brand.
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G).
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Tooth whitening or tooth bleaching is the process of lightening the color of human teeth. Whitening is often desirable when teeth become yellowed over time for a number of reasons, and can be achieved by changing the intrinsic or extrinsic color of the tooth enamel. The chemical degradation of the chromogens within or on the tooth is termed as bleaching.
Aphthous stomatitis, or recurrent aphthous stomatitis (RAS), is a common condition characterized by the repeated formation of benign and non-contagious mouth ulcers (aphthae) in otherwise healthy individuals. The informal term canker sore is also used, mainly in North America, although it may also refer to other types of mouth ulcers. The cause is not completely understood but involves a T cell-mediated immune response triggered by a variety of factors which may include nutritional deficiencies, local trauma, stress, hormonal influences, allergies, genetic predisposition, certain foods, dehydration, some food additives, or some hygenic chemical additives like SDS.
Mentadent is a brand name for a line of dental products manufactured by Unilever for its home and international markets excluding the United States and Canada where the company sold its rights to the brand to Church & Dwight Company in 2003.
Gleem is an American brand of oral hygiene products, including toothpastes and electric toothbrushes, owned by the Procter & Gamble. It was introduced as a toothpaste in the United States in 1952 and discontinued in 2014. Procter & Gamble later revived Gleem toothpaste as a flavor variant of Crest toothpaste. In 2019, Procter & Gamble expanded the brand to include a line of electric toothbrushes.
Amosan is an oral antiseptic rinse. In 2014, Vintage Brands Limited began manufacturing and selling an oral antiseptic rinse containing 68.635% (w/w) sodium perborate monohydrate under the Amosan brand name. Until 2010, Amosan was an oral wound cleanser manufactured in Belgium and sold under the Oral-B brand, belonging to Procter & Gamble after its recent acquisition of Gillette (2005). It is used to aid in the prevention of, as well as speed the recovery from canker sores, denture irritation, orthodontic irritation, and oral injuries or after dental procedures. It is distributed in a powdered form that requires reconstitution with warm water, after which it is used as a mouth rinse. It is customarily packaged in 1.7g envelopes.
McNeil Consumer Healthcare is an American medicals products company belonging to the Johnson & Johnson healthcare products group. It primarily sells fast-moving consumer goods such as over-the-counter drugs.
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.
Block Drug Company was a pharmaceutical company based in Jersey City, New Jersey, United States, that specialized in dental care products. Its most popular products included Polident denture cleanser, Poli-Grip denture adhesive, Dentu-Creme denture toothpaste, Nytol sleeping pill, Tegrin medicated shampoo for psoriasis, Lava hand soaps, Beano and Phazyme anti-gas products, Balmex diaper rash ointments, and Sensodyne desensitizing toothpaste.
Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, California.
Reach is an American brand of oral hygiene products, including toothbrushes, dental floss and mouthwash. The brand originated from Reach toothbrushes developed by DuPont in 1976.
Blendax GmbH, founded in 1932 in Mainz, was a German manufacturer of personal hygiene products and toothpaste between 1936 and 2002. With an annual production of 43 million tubes of toothpaste, it was at one time Europe's largest toothpaste producer.
