 Rembrandt Intense Stain toothpaste | |
| Product type | Toothpaste |
|---|---|
| Owner | Ranir LLC |
| Country | United States |
| Introduced | 1990 |
| Discontinued | Gentle White line, in 2012 |
| Previous owners | Den-Mat Corp.; Gillette; Johnson & Johnson |
| Website | REMBRANDT |
Rembrandt toothpaste is an American brand of toothpaste. [1] [2]
In 1990, the Rembrandt toothpaste brand was developed and owned by closely held Den-Mat Corp, which had been founded in 1974 by dentist Dr. Robert Ibsen. [3] [4] [5] In 2003, it had about $73 million in sales. [4]
In 2004, Gillette purchased the Rembrandt brand. [6] As part of Procter & Gamble's acquisition of Gillette in 2005, the company was required by the Federal Trade Commission to divest itself of Rembrandt. [7] Consequently, it sold Rembrandt to Johnson & Johnson's McNeil-PPC division. [7] [8] [9] [10] That year, Rembrandt had sales that likely exceeded $100 million. [7]
Rembrandt Intense Stain and Rembrandt Deeply White toothpaste contain hydrated silica. [1]
In a study published in 2011 in the Journal of Clinical Dentistry, Rembrandt Intense Stain was found to have a relative dentin abrasion of around 90 (mildly abrasive) and was in the middle of those tested in terms of cleaning. [1]
Rembrandt offered Canker Sore Toothpaste for the benefit of "canker sore" (i.e. aphthous stomatitis) sufferers in 1993, reformulated the toothpaste in 2008, and changed its name to Rembrandt's Gentle White in 2012. [8] [11] Johnson & Johnson marketed it as a whitening toothpaste that was gentle enough for people whose mouths were prone to canker sores. [8] The company targeted, and the toothpaste was used by, canker sore sufferers. [8] Approximately 20% of the general population suffer from canker sores, which can make eating, swallowing, or talking painful. [8]
Rembrandt's Gentle White does not contain sodium lauryl sulfate (SLS), an ingredient that a Swedish study showed was dramatically correlated with canker sores. [8] [11] [12]
Rembrandt discontinued the canker sore toothpaste line in 2012. [8]
Listerine is a brand of antiseptic mouthwash that is promoted with the slogan "Kills germs that cause bad breath". Named after Joseph Lister, who pioneered antiseptic surgery at the Glasgow Royal Infirmary in Scotland, Listerine was developed in 1879 by Joseph Lawrence, a chemist in St. Louis, Missouri.
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients to help prevent tooth decay and gum disease (gingivitis). Owing to differences in composition and fluoride content, not all toothpastes are equally effective in maintaining oral health. The decline of tooth decay during the 20th century has been attributed to the introduction and regular use of fluoride-containing toothpastes worldwide. Large amounts of swallowed toothpaste can be poisonous. Common colors for toothpaste include white and blue.
The Colgate-Palmolive Company, commonly known as Colgate-Palmolive, is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.
Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, and rechargeables; it is a wholly owned subsidiary of Berkshire Hathaway since 2016. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory, and the formation of the P. R. Mallory Company.
Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987. In France, Spain, Italy, Israel, Sweden, Finland, Colombia, Belgium, the Netherlands, Brazil, the United Kingdom, the Republic of Ireland, Australia, Nigeria, Greece, Uruguay and Argentina, P&G markets similar toothpaste formulations under the Oral-B brand.
Crest Whitestrips is a line of tooth whitening products made by Procter & Gamble.
Tooth whitening or tooth bleaching is the process of lightening the color of human teeth. Whitening is often desirable when teeth become yellowed over time for a number of reasons, and can be achieved by changing the intrinsic or extrinsic color of the tooth enamel. The chemical degradation of the chromogens within or on the tooth is termed as bleaching.
Aphthous stomatitis, or recurrent aphthous stomatitis (RAS), commonly referred to as a canker sore, is a common condition characterized by the repeated formation of benign and non-contagious mouth ulcers (aphthae) in otherwise healthy individuals. The cause is not completely understood but involves a T cell-mediated immune response triggered by a variety of factors which may include nutritional deficiencies, local trauma, stress, hormonal influences, allergies, genetic predisposition, certain foods, dehydration, some food additives, or some hygienic chemical additives like SDS.
Abrasion is the non-carious, mechanical wear of tooth from interaction with objects other than tooth-tooth contact. It most commonly affects the premolars and canines, usually along the cervical margins. Based on clinical surveys, studies have shown that abrasion is the most common but not the sole aetiological factor for development of non-carious cervical lesions (NCCL) and is most frequently caused by incorrect toothbrushing technique.
Sodium perborate is chemical compound whose chemical formula may be written NaH2BO4, Na2H4B2O8, or, more properly, [Na+]2[B2O4(OH)4]2−. Its name is sometimes abbreviated as PBS.
Gleem is an American brand of oral hygiene products, including toothpastes and electric toothbrushes, owned by Procter & Gamble. It was introduced as a toothpaste in the United States in 1952 and discontinued in 2014. Procter & Gamble later revived Gleem toothpaste as a flavor variant of Crest toothpaste. In 2019, Procter & Gamble expanded the brand to include a line of electric toothbrushes.
McNeil Consumer Healthcare is an American medicals products company belonging to Kenvue consumer health group. It primarily sells fast-moving consumer goods such as over-the-counter drugs.
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles and Duracell to Kellogg's and Berkshire Hathaway, respectively, its product portfolio also included food, snacks, beverages, and batteries. P&G is incorporated in Ohio.
Macleans is a brand of toothpaste manufactured by Haleon. Maclean's used to be produced by the British multinational company GlaxoSmithKline and was one of the oldest GSK brands produced.
Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, California.
Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. The brand is marketed worldwide by Unilever and licensed since 2003 to Church & Dwight for the North American market.
Reach is an American brand of oral hygiene products, including toothbrushes, dental floss, and mouthwash. The brand originated from Reach toothbrushes developed by DuPont in 1976.
Procter & Gamble Philippines, Inc. is the Philippine subsidiary of American multinational consumer goods company Procter & Gamble. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, toilet soaps and consumer healthcare products. Since 2016, the company is based in Bonifacio Global City, Taguig.
