Product type | Dental Products |
---|---|
Owner | Dabur |
Introduced | 1987 |
Related brands | Promise and Meswak |
Previous owners | Balsara Hygiene Products Limited |
Website | https://www.daburdentalcare.com/ |
Babool is a toothpaste brand which was launched in India by Balsara Hygiene in 1987. [1] Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India. [2] The brand was positioned as an economic toothpaste with the tagline "Babool Babool paisa vasool". [3] Babool was relaunched with the tagline "Begin a great day, the Babool way" in 2002, when Babool was Balsara's biggest brand. [2] In 2005, Babool was sold by Balsara to Dabur along with other Balsara toothpaste brands Promise and Meswak in a ₹1.43 billion (US$17 million) deal. [4] [5] As of 2007, the Babool brand was valued at ₹1 billion (US$12 million). [6]
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