Stomatol

Last updated
Poster for Stomatol Stomatolskylt.jpg
Poster for Stomatol

Stomatol is a brand of toothpaste first sold in Sweden at the beginning of the 20th century. It was particularly notable as having been one of the first Swedish brands to recognise and to use the power of mass media. The brand was originally made by the soap manufacturer Grumme & Son, acquired 1985 by pharmaceutical company Cederroth AB. The company made extensive use of press, film and signs, both enamel and neon.

Illuminated Stomatol sign, 2009 Stomatol 2009.jpg
Illuminated Stomatol sign, 2009

It is particularly known for the large advertisement sign which has been a prominent local landmark at Slussen in Stockholm since 1909. The Stomatol Sign, made from lightbulbs, not neon tubes, was the first animated advertisement sign in Sweden (one can see the toothpaste being squeezed out of the tube). It was originally placed on the Katarinahissen elevator, but was moved in 1933 to the roof of the nearby building at Klevgränd 1 B. Technical problems forced the electricity to be shut down between 1963 and 1972 and from 1981 until 1986.

Many Stomatol film commercials were animated. At least ten of the commercials produced in and around 1930 were drawn by Arvid Olson and Victor Bergdahl, creator of Captain Grogg.

Live action, near-feature quality ads were produced around that time by Kinocentralen and which starred popular Swedish comedic actor Thor Modéen. Modéen was well known for living a rather extravagant lifestyle, mostly paid for through his work for Stomatol.

The brand's slogan was "Stomatol - the only way to obtain healthy and strong teeth!"

Stomatol was also manufactured and sold in Norway. Stomatol toothpaste was first manufactured by Carl A. Høyers Stomatolfabrikk A/S i Oslo, which got the exclusive rights for the Norwegian market in 1896. They continued to make Stomatol until they were acquired by competitor Marwell Hauge in 1970, and the Stomatol brand name was discontinued in Norway some time after. [1]

From its beginnings, Stomatol devoted part of its budget to advertising, whether in newspapers or in the streets. At the turn of the twentieth century, a building located at the 92-94 Rue Regersgatan in Stockholm sported a large Stomatol painting.

Related Research Articles

<span class="mw-page-title-main">Colgate-Palmolive</span> American multinational consumer products company

Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.

<span class="mw-page-title-main">Sandvik</span> Swedish engineering company

Sandvik AB is a Swedish multinational engineering company specializing in products and services for mining, rock excavation, rock drilling, rock processing, metal cutting and machining. The company was founded in Gävleborg County, Sweden, in 1862. In 2022, it had approximately 40,500 employees and a revenue of 112 billion SEK, with sales in around 150 countries.

<span class="mw-page-title-main">Electrolux</span> Swedish multinational home appliance manufacturer

Electrolux AB is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool.

<span class="mw-page-title-main">Modern Times Group</span> Digital entertainment company

Modern Times Group (MTG) is a digital entertainment company based in Stockholm, Sweden. It formed from the media holdings of investment company Kinnevik, which in 1997 was distributed to the company stockholders. It is a strategic and operational investment holding company, managing a portfolio including gaming companies InnoGames, Ninja Kiwi and Kongregate, and digital network company Zoomin.TV.

<span class="mw-page-title-main">Daim bar</span> Brand of candy bar

A Daim bar is a Swedish-Norwegian chocolate bar made from crunchy almond caramel covered in milk chocolate.

Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987. In France, Italy, Israel, Sweden, Finland, Argentina, Belgium, the Netherlands, Brazil, the United Kingdom, the Republic of Ireland, Australia, Nigeria, Greece, Uruguay and Colombia, P&G markets similar toothpaste formulations under the Oral-B brand.

<span class="mw-page-title-main">Rainier Brewing Company</span> American former brewing company (1878–1999)

The Rainier Brewing Company was an American brewery based in Seattle, Washington. It brewed Rainier Beer, a popular brand in the Pacific Northwest of the United States. Although Rainier was founded in 1884, the Seattle site had been brewing beer since 1878. The beer is no longer brewed in Seattle, nor is the company owned locally. In the late 1990s, the company was sold to Stroh's, then to Pabst Brewing Company, though Miller contract brews most of Pabst's beers. The brewery was closed by Pabst in 1999 and sold.

Pepsodent is an American brand of toothpaste with the minty flavor that is derived from sassafras. The brand was purchased by Unilever in 1942 and is still owned by the company outside of the United States and Canada. In 2003, Unilever sold the rights to the brand in those countries to Church & Dwight.

<span class="mw-page-title-main">GB Glace</span> Swedish ice cream company

GB Glace is the largest ice cream company in Sweden. It was founded in 1942 and after they had become a partner in 1973, was eventually fully purchased by the Anglo-Dutch company Unilever in 1996.

<span class="mw-page-title-main">L&M</span> American brand of cigarettes

L&M is an American brand of cigarettes, currently owned and manufactured by Altria and Philip Morris International. The name comes from the tobacco company founded in 1873 called Liggett & Myers, predecessor of today's Liggett Group, in which L&M was originally produced.

<span class="mw-page-title-main">Mentadent</span> Toothpaste brand of Unilever

Mentadent is a brand name for a line of dental products manufactured by Unilever for its home and international markets excluding the United States and Canada where the company sold its rights to the brand to Church & Dwight Company in 2003.

<span class="mw-page-title-main">Darlie</span> Brand of toothpaste

Darlie is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Chinese and Southeast Asian markets. The company is headquartered in Hong Kong with manufacturing facilities in Zhongshan. The name, logo, and brand-mascot of the company have been the subject of ongoing controversy regarding racial stereotyping.

<span class="mw-page-title-main">Anacin</span> Analgesic brand

Anacin is an American brand of analgesic that is manufactured by Prestige Consumer Healthcare. Its product contains aspirin and caffeine.

<span class="mw-page-title-main">Eriksbergs Mekaniska Verkstad</span> Swedish shipbuilding company

Eriksbergs Mekaniska Verkstads AB was a Swedish shipbuilding company based in Gothenburg. It was founded in 1850 by Christian Barchman under the name Ericsbergs metall och tackjerns-gjuteri. It delivered its last ship in 1979.

Sheffield Pharmaceuticals is a manufacturer of over the counter pharmaceutical products to retailers in the United States. It manufactures and sells products both under its own labels and privately for other companies, and is an FDA registered cGMP facility. The company was founded in 1880 as the Sheffield Dentifrice Company by Washington Sheffield, the inventor of modern toothpaste.

<span class="mw-page-title-main">Stomatol Sign</span> Animated commercial display sign in Stockholm, Sweden

The Stomatol Sign is Sweden's first animated commercial display and the oldest still working. It represents a toothbrush and a toothpaste tube of the Swedish brand Stomatol. It was first erected on November 22, 1909, on the old Katarina Elevator, in the area of Slussenområdet, Stockholm.

<span class="mw-page-title-main">Sharpies Golf House Sign</span> Heritage-listed advertising sign in Sydney, Australia

The Sharpies Golf House Sign is a heritage-listed neon animated advertising sign in Sydney, Australia. It was built from 1958 to 1964 by Consolidated Neon, and sat atop a golfing business at 216 – 220 Elizabeth Street, Sydney from 1964 to 2007. It was subsequently taken down and donated to the Powerhouse Museum. It was added to the New South Wales State Heritage Register on 1 November 2002.

<i>The Night Watchmans Wife</i> 1947 film

The Night Watchman's Wife is a 1947 Swedish drama film directed by Bengt Palm and starring Åke Grönberg, Britta Holmberg and Sture Lagerwall. It was shot at the Centrumateljéerna Studios in Stockholm and on location around the city. The film's sets were designed by the art director Bertil Duroj.

<i>Mister Collins Adventure</i> 1943 film

Mister Collins' Adventure is a 1943 Swedish comedy film directed by and starring Anders Henrikson and also featuring Birgit Sergelius, Thor Modéen and Elof Ahrle. It was based on a novel by Frank Heller, which had previously been made into 1925 silent film The Adventure of Mr. Philip Collins. It was shot at the Centrumateljéerna Studios in Stockholm. The film's sets were designed by the art director Bertil Duroj.

References

  1. "Carl A. Høyers Stomatolfabrikk A/S". industrimuseum.no. Norsk Teknisk Museum. Retrieved April 8, 2018.