"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was an allusion to George Orwell's noted 1949 novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother". English athlete Anya Major performed as the unnamed heroine and David Graham as Big Brother. In the US, it first aired in 10 local outlets, including Twin Falls, Idaho, where Chiat/Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for the 1984 Clio Awards. Its second televised airing, and only US national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS.
"We've Only Just Begun" is a single by the Carpenters, written by Roger Nichols (music) and Paul Williams (lyrics). It was ranked at No. 414 on Rolling Stone magazine's list of "The 500 Greatest Songs of All Time."
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.
"Bear", a television commercial known for and often referred to by its opening line "There is a bear in the woods", was created for the 1984 U.S. presidential campaign of Republican Party candidate Ronald Reagan. The commercial featured a grizzly bear wandering through a forest, accompanied by narration suggesting that the bear could be dangerous and that it would be wise to be prepared for that possibility. In the final scene, a man appears and the bear takes a step back. The ad ends with a picture of Reagan and the tagline: "President Reagan: Prepared for Peace."
Wieden+Kennedy is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
Publicis & Hal Riney is an American advertising agency, founded in San Francisco in 1977 by Hal Riney as Hal Riney & Partners. He had previously led the west coast office of Ogilvy & Mather since 1976.
Hal Patrick Riney was an American advertising executive.
Dan Gordon Wieden was an American advertising executive who co-founded ad firm Wieden+Kennedy. A native of Oregon, he coined the Nike tagline "Just Do It."
David Franklin Kennedy was an American advertising executive who co-founded Wieden+Kennedy (W+K). Some of his most popular campaigns included the "Just Do It", "Bo Knows", and the "Mars and Mike" campaigns for Nike, Inc. He and his creative partner Dan Wieden were listed as number 22 on the Advertising Age 100 ad people of the 20th century.
The One Club is an American non-profit organization that recognizes and promotes excellence in advertising. Founded in New York City as The One Club for Art & Copy, The One Club produces four annual award competitions: One Show, One Show Design, One Show Interactive and One Show Entertainment. The One Show Festival is held in accord with Creative Week NYC. According to The Fundamentals of Creative Advertising., "The One Club produces advertising's most prestigious awards program." The One Show coveted pencil award statues are made by New York firm, Society Awards.
George Lois was an American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1973.
Pretty is a television advertisement launched in 2006 by Nike, Inc. to promote its "Nike Women" brand of sportswear. The 60-second spot was handled by advertising agency Wieden+Kennedy in Portland, Oregon. The advert stars Russian tennis player Maria Sharapova in her first appearance as a spokesperson for the brand. Pretty debuted on U.S. television on August 20, 2006, with later appearances in cinemas and in print advertisements. It was directed by Czech director Ivan Zachariáš, with post-production and VFX work by The Mill.
WKE is an independently owned American production company and arts and culture delivery channel, a subsidiary of the advertising agency Wieden+Kennedy. The site contains material from a number of contributors, as well as original materials created by W+K under the creative direction of filmmaker Aaron Rose.
Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States. It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months. Tag was created by advertising agency Wieden+Kennedy. Production was handled by production company Gorgeous Enterprises, who assigned director Frank Budgen to oversee the project. Filming took place in Toronto, Ontario.
Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in Time and Mother Jones.
Camp+King is a San Francisco–based advertising agency launched in February 2011 as part of Havas Worldwide. Havas is the seventh largest agency holding company in the world. The founders of Camp+King are creative Roger Camp and strategist Jamie King.
The Art Directors Club Hall of Fame was established in 1971, by the Art Directors Club of New York, a professional organization in the design and creative industries. The Art Directors Club selects its honorees from those "who have made significant contributions to art direction and visual communications, and whose lifetime achievements represent the highest standards of creative excellence."
Just Do It or JDI for short is a trademark of shoe company Nike. The tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to death row Gary Gilmore’s last words: "Let's do it." From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43%. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
The Lion of St. Mark is an award given each year at the Cannes Lions International Festival of Creativity for a lifetime of services to creativity in communications.
