Jeff Goodby | |
|---|---|
 Goodby at South by Southwest 2017 | |
| Nationality | American |
| Occupation | Advertising executive |
Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in Time and Mother Jones .
Jeff Goodby grew up in Rhode Island. He graduated from Harvard University where he wrote for The Harvard Lampoon. Goodby became interested in advertising after not being able to find work in publishing. Goodby fashioned a resume in the likes of a mock encyclopedia entry on himself – written posthumously. [1] That landed him his first advertising job at J. Walter Thompson where he met mentor Hal Riney of Ogilvy & Mather. [2]
Goodby, Silverstein & Partners has on multiple occasions won Agency of the Year in Advertising Age [3] Adweek [4] and Creativity Magazine. [5] The Museum of Modern Art has placed several of the company's ads into permanent rotation, including among others “got milk?” and the Budweiser Frogs [6]
Goodby served as the president of the Cannes Advertising Festival, [7] head judge of the Titanium Jury [8] and chaired judging the ANDYS. [9] In 2006, Goodby was inducted into the Advertising Hall of Fame. [10] Jeff Goodby and his fellow co-chairman Rich Silverstein were also highlighted in the 2009 documentary, “Art & Copy. [11] ” In 2010, Adweek named him, along with Rich Silverstein, Executives of the Decade. [12]
Goodby sits on the board of directors of the National Audubon Society. [13]
Goodby, Silverstein & Partners is an advertising agency based in San Francisco.
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.
Crispin Porter + Bogusky, a member of publicly traded MDC Partners, is an American advertising agency that as of 2005 employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B.
Butler, Shine, Stern & Partners is an independent creative agency headquartered in Sausalito, California. They provide a variety of advertising and marketing services, including expertise in comms and media planning, data science, measurement of brand identity and design, and strategic brand consulting. BSSP has a long track record of generating outside insights and thinking, leading to outsized results for their client partners. They are one of the oldest independent agencies on the West Coast.
Droga5 is a global advertising agency headquartered in New York City with offices in London and Tokyo.
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Lee Garfinkel is an American businessperson in the field of advertising. He was most recently the CEO of FCB Garfinkel, the New York office of FCB.
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YoungGuns International Award is an annual award show for people 30 or under in the advertising and communication industries. It was founded by Kristian Barnes, Jason Williams, and Michael Kean in 2001 after they claimed they expressed frustration that major awards at the time were typically won by well established individuals in the industries.
Chuck Porter is an American advertising executive, marketer and author. He is co-founder and chairman of the advertising agency Crispin Porter + Bogusky (CP+B) and chief strategist for its holding company, MDC Partners. A Presidents Club member at the University of Minnesota, Porter funds a student award in the School of Journalism and Mass Communication, and was formerly board chairman of the American Association of Advertising Agencies (4A’s).
David Droga is an Australian advertising executive, creative entrepreneur and the founder of Droga5, an advertising agency headquartered in New York City with offices in London, Tokyo, São Paulo and Dublin.
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Margaret Johnson is the chief creative officer and partner at Goodby, Silverstein & Partners. She is the first new partner in over a decade and the agency's first-ever female partner. In 2012, Business Insider recognized Johnson as the 10th most powerful woman in advertising.
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