Jeff Goodby | |
|---|---|
 Goodby at South by Southwest 2017 | |
| Nationality (legal) | American |
| Occupation | Advertising executive |
Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in Time and Mother Jones .
Jeff Goodby grew up in Rhode Island. He graduated from Harvard University where he wrote for The Harvard Lampoon. Goodby became interested in advertising after not being able to find work in publishing. Goodby fashioned a resume in the likes of a mock encyclopedia entry on himself – written posthumously. [1] That landed him his first advertising job at J. Walter Thompson where he met mentor Hal Riney of Ogilvy & Mather. [2]
Goodby, Silverstein & Partners has on multiple occasions won Agency of the Year in Advertising Age [3] Adweek [4] and Creativity Magazine. [5] The Museum of Modern Art has placed several of the company's ads into permanent rotation, including among others “got milk?” and the Budweiser Frogs [6]
Goodby served as the president of the Cannes Advertising Festival, [7] head judge of the Titanium Jury [8] and chaired judging the ANDYS. [9] In 2006, Goodby was inducted into the Advertising Hall of Fame. [10] Jeff Goodby and his fellow co-chairman Rich Silverstein were also highlighted in the 2009 documentary, “Art & Copy. [11] ” In 2010, Adweek named him, along with Rich Silverstein, Executives of the Decade. [12]
Goodby sits on the board of directors of the National Audubon Society. [13]
Goodby, Silverstein & Partners is an advertising agency based in San Francisco.
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
Crispin Porter + Bogusky, a member of publicly traded MDC Partners, is an American advertising agency that as of 2005 employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B.
Butler, Shine, Stern & Partners is an independent creative agency headquartered in Sausalito, California. They provide a variety of advertising and marketing services, including expertise in comms and media planning, data science, measurement of brand identity and design, and strategic brand consulting. They are one of the oldest independent agencies on the West Coast.
Droga5 is a global advertising agency headquartered in New York City with offices in London and Tokyo. It was founded in 2006 by David Droga, and has become renowned for its innovative and influential advertising campaigns. Droga5 is particularly famous for its work on high-profile campaigns such as “The Great Schlep” for the Obama campaign and “Decode Jay-Z” for Bing, which have become industry benchmarks for a combination of creativity and effectiveness.
Art & Copy is a 2009 documentary film, directed by Doug Pray, about the advertising industry in the U.S. The film follows the careers of advertisers, including Hal Riney, George Lois, Mary Wells Lawrence, Dan Wieden, and Lee Clow. The documentary covers advertising campaigns such as "Just Do It", "I Love New York", "Where's the Beef?", "I Want My MTV", "Got Milk?", and "Think Different". It premiered at the 2009 Sundance Film Festival in the US Documentary Competition.
Lee Garfinkel is an American businessperson in the field of advertising. He was most recently the CEO of FCB Garfinkel, the New York office of FCB.
Louie Moses is the founder and creative director of Moses, an independently owned American advertising agency in Phoenix. Fast Company (magazine) referred to him as the "poster child for creativity" in Phoenix. His agency is the first Arizona advertising agency to win at the Clio Awards.
YoungGuns International Award is an annual award show for people 30 or under in the advertising and communication industries. It was founded by Kristian Barnes, Jason Williams, and Michael Kean in 2001 after they claimed they expressed frustration that major awards at the time were typically won by well established individuals in the industries.
Chuck Porter is an American advertising executive, marketer and author. He is co-founder and chairman of the advertising agency Crispin Porter + Bogusky (CP+B) and chief strategist for its holding company, MDC Partners. A Presidents Club member at the University of Minnesota, Porter funds a student award in the School of Journalism and Mass Communication, and was formerly board chairman of the American Association of Advertising Agencies (4A's).
John Charles Norman is an American classically-trained graphic designer and advertising executive. After getting his start at The Richards Group, Norman spent time client side at Nike Design, and then Wieden + Kennedy, before another client side stint in Italy at Benetton Group. After running his own agency in Dallas for two years, he spent time as Executive Creative Director at Goodby Silverstein & Partners and W+K Amsterdam. John went on to become Chief Creative Officer at The Martin Agency, TBWA\Chiat\Day L.A. and Translation—before joining Havas Chicago in March 2019. Since 2021, John has been the founder of JNO Creative LLC, operating as a freelance creative consultant specializing in brand image, design, advertising and marketing for creative companies, advertising agencies and brands.
David Droga is an Australian advertising executive, creative entrepreneur and the founder of Droga5, an advertising agency headquartered in New York City with offices in London, Tokyo, São Paulo and Dublin.
Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
72andSunny is a global creative advertising agency, founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot, and currently chaired by Boiler, Cole and former CEO Matt Jarvis. with offices in Los Angeles, Amsterdam, New York City, and Sydney. The agency is known for brand transformations and culturally-led marketing campaigns that "combine entertainment and advertising." 72andSunny won "Agency of the Year" in 2012 by Advertising Age and 2013 by Adweek. It is a subsidiary of Stagwell, formerly MDC Partners.
Margaret Johnson is the chief creative officer and partner at Goodby, Silverstein & Partners. She is the first new partner in over a decade and the agency's first-ever female partner. In 2012, Business Insider recognized Johnson as the 10th most powerful woman in advertising.
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The Lion of St. Mark is an award given each year at the Cannes Lions International Festival of Creativity for a lifetime of services to creativity in communications.
Mira Kaddoura is a Lebanese-Canadian conceptual artist and founder of Red & Co., an advertising agency headquartered in Portland, Oregon, USA with a cohort in Amsterdam, Netherlands. She is known for her work on Nike, The Girl Effect, Netflix, and Google’s Made with Code. In addition, her conceptual projects like The Wonder Clock, have tested cultural assumptions around feminism and biology.
Barrett Hofherr is an independent advertising agency headquartered in San Francisco, California, and founded in December 2012.