Budweiser is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filtered beer, available on draft and in bottles and cans, made with up to 30% rice in addition to hops and barley malt.
Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV, now the world's largest brewing company, which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
Whassup? was a commercial campaign for Budweiser beer from 1999 to 2002. The first spot aired during Monday Night Football on December 20, 1999. The ad campaign ran in much of the world and became a pop culture catchphrase, comically slurring "what's up?".
The Rainier Brewing Company is an American owned beer brand, originally established in Seattle, Washington. Rainier Beer remains a popular brand in the Pacific Northwest of the United States. Although Rainier was founded in 1884, the Seattle site had been brewing beer since 1878. The beer is not currently brewed in Seattle, nor is the company owned locally, but remains American owned with a Seattle-based sales and marketing team. After a series of ownership transfers starting in the 1970s, the company was sold to Stroh's and then to Pabst Brewing Company by the late 1990s. The brewery was closed by Pabst in 1999 and sold, while Rainier beer continues to be sold by Pabst.
Spuds MacKenzie is a fictional dog character used for an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign was the idea of a 23-year-old art director, Jon Moore. At the time, he was working at Needham, Harper, and Steers, a Chicago advertising agency. The dog first showed up in a Bud Light Super Bowl XXI ad in 1987.
A tailgate party is a social event held on and around the open tailgate of a vehicle. Tailgating, which primarily takes place in the United States and Canada, often involves consuming alcoholic beverages while barbecuing and grilling food. Tailgate parties occur in the parking lots at stadiums and arenas, before and occasionally after games, festivals, and concerts. People attending such a party are said to be 'tailgating'. Many people participate even if their vehicles do not have tailgates. Tailgate parties also involve people bringing their own alcoholic beverages, barbecues, and food, which are sampled and shared among guests attending the tailgate. Tailgates are intended to be non-commercial events, so selling items to the fans is frowned upon and can even be considered illegal soliciting. Tailgating is often seen as a critical part of the sports experience in the United States. Because many American sports venues are surrounded by large parking lots, tailgating often takes place right outside stadium and arena entrances.
Kokanee is a North American lager-style beer produced at the Columbia Brewery in Creston, British Columbia. Columbia Brewery began brewing Kokanee lager in 1959 and was purchased by the Labatt Brewing Company in 1974.
The Bud Bowl was a stop motion animated Super Bowl advertising campaign first aired in 1989, and sporadically during the 1990s. It served as an advertisement for Anheuser-Busch's Budweiser family of beers. It featured anthropomorphized Budweiser bottles playing a football game against Bud Light bottles.
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
Goodby, Silverstein & Partners is an advertising agency based in San Francisco.
Kermit's Swamp Years is a 2002 American direct-to-video buddy road adventure film directed by David Gumpel and featuring The Muppets. The plot recounts the early life of Kermit the Frog, offering a prequel to the 1979 Muppet Movie.
Duff Beer is a brand of beer that originated as a fictional beverage on the American animated series The Simpsons. Beers using the Duff branding have been brewed in a number of countries, resulting in legal battles with varying results. An official version is sold in three variations near the Simpsons Ride at Universal Studios. In 2015, 20th Century Fox, the producer of The Simpsons, began selling licensed Duff beer in Chile, with a view to driving out brandjacking.
August Adolphus Busch IV is an American businessman and former CEO of Anheuser-Busch. He was the last of the family to control the company, which was purchased in a hostile takeover in 2008 by InBev. Busch IV was known for his marketing leadership, where his history as head of the Anheuser-Busch marketing department garnered ten straight USA Today Super Bowl Ad Meter awards, as well as awards at Cannes and the Grand Clio. He also served as a director of shipping giant FedEx. Busch has been involved in a number of legal incidents during his lifetime.
Scott Martin Brooks is an American actor, best known as the character "Dookie" in the "Whassup?" series of television commercials for Budweiser brand of beer.
The Budweiser Clydesdales are a group of Clydesdale horses used for promotions and commercials by the Anheuser-Busch Brewing Company. There are several "hitches" or teams of horses, that travel around the United States and other countries that remain in their official homes at the company headquarters at the Anheuser-Busch brewery complex in St. Louis, Missouri, or at Merrimack, New Hampshire. At St. Louis, they are housed in a historic brick and stained-glass stable built in 1885. There are eight horses driven at any one time, but ten horses are on each team to provide alternates for the hitch when needed. Assorted Clydesdales are also used as animal actors in television commercials for Budweiser beer, particularly in Super Bowl ads.
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a US-Belgian-Brazilian multinational drink and brewing company based in Leuven, Belgium and is the largest brewer in the world. In 2023, the company was ranked 72nd in the Forbes Global 2000. Additionally, AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg, and others. It has approximately 630 beer brands in 150 countries.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
"Hey Kid, Catch!" is a television commercial for Coca-Cola starring Pittsburgh Steelers defensive tackle "Mean" Joe Greene. The commercial debuted on October 1, 1979, and was re-aired multiple times, most notably during Super Bowl XIV in 1980. The 60-second commercial won a Clio Award for being one of the best television commercials of 1979.
"Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer. The campaign was launched in August 2017 with the ad entitled "Banquet" and set in medieval times. It became a catchphrase and resulted in increased sales, the production of further Bud Light ads broadcast during the American football playoffs and Super Bowl LII, and the popularizing of the phrase the "Pit of Misery" as well as characters such as the Bud Light King and the Bud Knight.
