Lee Clow

Lee Clow
Born	1943 (age 81–82) Los Angeles, California, US
Nationality	American
Alma mater	Santa Monica College, California State University, Long Beach
Occupation	Advertising executive
Employer	TBWA\Worldwide
Known for	1984 Apple ad, Think Different campaign
Notable work	Apple campaigns, Energizer Bunny, PlayStation, Taco Bell chihuahua
Title	Chairman and Global Director Former Chief Creative Officer

Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer. ^[1] Advertising Age referred to him as "advertising's art director guru". ^[2]

Early life

Lee Clow was born in Los Angeles, California, US. He studied at Santa Monica City College and California State University, Long Beach.

Career

Clow is best known for co-creating – along with Steve Hayden – Apple Computer's 1984 commercial, which launched the Apple Macintosh and the "Think Different" slogan. ^[3] The 60-second TV spot was made for a budget of $900,000 and is considered a masterpiece in advertising.

He is also known for his work on the PlayStation, ^[4] Energizer Bunny, Taco Bell chihuahua, and California Cooler campaigns. Clow has helmed campaigns for Nissan and Pedigree Petfoods. ^{[5] [6]}

Personal life

He was a personal friend of Steve Jobs for 30 years. ^[7]

References

1. "Duncan Milner Ascends at TBWA/Media Arts Lab" . Retrieved 2018-10-02.
2. "Lee Clow" . Retrieved 2018-10-02.
3. "Salon.com Technology | the once and future Steve Jobs". Archived from the original on 2007-03-17. Retrieved 2007-05-04.
4. "Sony TV: Turn On, Tune In, Buy Hardware". Next Generation . No. 14. Imagine Media. February 1996. pp. 72–73.
5. Burn, David (2020-08-17). "Lee Clow, Ad Legend". Adpulp. Retrieved 2025-02-26.
6. "Pedigree integrated campaign". Communication Arts. Retrieved 2025-02-26.
7. "Visionary behind Apple's '1984' advertisement steps down". AppleInsider. October 30, 2009.