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"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. English athlete Anya Major performed as the unnamed heroine and David Graham as Big Brother. In the US, it first aired in 10 local outlets, including Twin Falls, Idaho, where Chiat/Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for the 1984 Clio Awards. Its second televised airing, and only US national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS.
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TBWA\Chiat\Day is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer. The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell's 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to 2009.
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Allan "Jo" Johnston is an Australian advertising creative executive and copywriter who was successful as a jingle writer, particularly in the 1970s and 1980s. He was born in Adelaide, Australia. Together with his long-time business partner Alan Morris, he formed the Australian advertising agency Mojo which enjoyed much Australian and some international success in the 1980s and whose name survived until 2016 as Publicis Mojo, the Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe.
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A tissue meeting is an informal presentation of creative work or other ideas to a client. Tissue meetings are common in advertising and design agencies and allow these agencies to test their thinking on their clients without committing to progressing with any of the work. The client is allowed input in the knowledge that the ideas being presented may be in the early stages of development.
Charis Tsevis is a Greek visual designer, illustrator and art director.
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References
- ↑ "Duncan Milner Ascends at TBWA/Media Arts Lab" . Retrieved 2018-10-02.
- ↑ "Lee Clow" . Retrieved 2018-10-02.
- ↑ "Salon.com Technology | the once and future Steve Jobs". Archived from the original on 2007-03-17. Retrieved 2007-05-04.
- ↑ "Sony TV: Turn On, Tune In, Buy Hardware". Next Generation . No. 14. Imagine Media. February 1996. pp. 72–73.
- ↑ "Visionary behind Apple's '1984' advertisement steps down". AppleInsider. October 30, 2009.
