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California Cooler is a brand of alcoholic beverage. The product is a sangria packaged in a 12 fl. oz. glass bottle. The California Cooler formula and packaging was the first to be known as a wine cooler.
Originally named Canada Cooler, the California Cooler package was re-designed by Glenn Martinez and Associates, and the drink was eventually also sold in a 2-liter bottle.
After its founding in 1976, the original California Cooler exploded on the beverage market when Lodi High School friends, Michael Crete and R. Stuart Bewley, [1] and their original partners (mostly friends and family) raised $140,000 to begin commercial production. By 1985, it was selling a reported 12.3 million cases a year worth $125 million. In 1985, Crete and Bewley sold the company to liquor giant Brown-Forman Inc. in a deal valued up to $146 million. Brown Forman were national distributor of wine and spirits brands such as Jack Daniels and Korbel Sparkling wines. [2]
Soon after, the competition began from wine maker giants E&J Gallo Winery who started strong marketing of its Bartles & Jaymes coolers and Seagram's own brand of wine coolers, California Cooler's market share began to slide. The cooler craze of the mid-eighties was celebrated with an Ad campaign by Chiat Day, featuring beach life scenes. Bartles & Jaymes, the second entrant into the wine cooler marketplace quickly came and took market share. Their ad campaign featured two actors playing the fictitious Frank Bartles and Ed Jaymes "Bartles and Jaymes" saying "Thank you for your support".
Overall wine-cooler sales dropped 98 percent in 1987 from 1976. California Cooler volume had dropped to 5 million cases, less than one-third of what Seagram's and Gallo each were moving.[ citation needed ] [3]
On 30 March 2007, Majestic Brands, a Danville beverage company, announced plans to try to revive the California Cooler brand.[ citation needed ]
An alcopop is any of certain mixed alcoholic beverages with relatively low alcohol content, including:
Finlandia is a brand of vodka produced in Finland. It is made from barley distilled into a neutral spirit in the village of Koskenkorva in Ilmajoki, operated by Finland's Altia Corporation. The distilled alcohol is then transported to a production facility in the village of Rajamäki in Nurmijärvi, about 45 kilometers north of Helsinki. In Rajamäki, the spirit is blended with glacial water, flavored, and bottled.
The Seagram Company Ltd. was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was in the 1990s the largest owner of alcoholic beverage lines in the world.
Mogen David Wine Co. is a company based in Westfield, New York that makes wines, including the fortified wine MD 20/20. Mogen David Wine Co. is a trademark held by their parent company The Wine Group in Livermore, California.
A wine cooler is an alcoholic beverage made from wine and fruit juice, often in combination with a carbonated beverage and sugar.
Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca from Italian, Spanish, and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.
Paul Masson was a French-born American winemaker. He is considered an early pioneer of California viticulture known for his brand of Californian sparkling wine.
Tropicana Brands Group is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021 it was a subsidiary of PepsiCo. In August 2021, 61% of Tropicana was sold along with the rest of PepsiCo's juice brand portfolio for $3.3 billion to PAI Partners. PepsiCo retained the remaining 39% of the companies ownership.
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Constellation Brands, Inc. is an American producer and marketer of beer, wine, and spirits. A Fortune 500 company, Constellation is the largest beer import company in the US, measured by sales, and has the third-largest market share of all major beer suppliers. It also has sizable investments in medical and recreational cannabis through its association with Canopy Growth. Based in Rochester, New York, Constellation has about 40 facilities and approximately 9,000 employees.
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White Mountain Cooler was an alcoholic beverage that debuted in the US market in 1985. It was produced by the Stroh Brewery Company. By 1987, it was ranked fifth in the malted beverage cooler market.
There are ten states in the United States of America with container deposit legislation, popularly called "bottle bills" after the Oregon Bottle Bill, the first such legislation that was passed.
Sazerac Company, Inc. is a privately held American alcoholic beverage company headquartered in Metairie in the metropolitan area of New Orleans, Louisiana, but with its principal office in Louisville, Kentucky. The company is owned by billionaire William Goldring and his family. As of 2017, it operated nine distilleries, had 2,000 employees, and operated in 112 countries. It is one of the two largest spirits companies in the United States, with annual revenue of about $1 billion made from selling about 300 beverage brands.
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Blenders Pride launched in 1995. It is a Rum brand of Indian whisky, owned by Pernod Ricard. It is a blend of Indian grain spirits and imported Scotch malt.