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Defy Media was an American digital media company that produced original online content for the 12–34 age group. Originally founded in 1996 as Alloy Online, the final company was formed in 2013 by its merger with Break Media.
The Athletic is a subscription-based sports website that provides national and local coverage in 47 North American cities as well as the United Kingdom. The Athletic also covers national stories from top professional and college sports (National Football League, National Basketball Association, Major League Baseball, NASCAR, NCAA football, NCAA basketball, National Hockey League, mixed martial arts, Major League Soccer and association football. The Athletic's coverage focuses on a mix of long-form journalism, original reporting, and in-depth analysis. Its business model is predicated on dis-aggregating the sports section of local newspapers and reaching non-local fans not reached by a local newspaper.
References
- ↑ With Merger, Production and Post-Ad Production Groups Seek Stronger Voice, AdAge , December 19, 2017; retrieved November 18, 2019
- ↑ Laderman, David; Westrup, Laurel (Editors; 2014). Sampling Media. OUP USA. pp. 185 - 186. ISBN 0199949336, 9780199949335. Retrieved November 22, 2019.