Formation | 2009 |
---|---|
Type | Statutory body |
Legal status | Active |
Headquarters | Paris, France |
Region served | France |
Official language | French |
CEO | Caroline Leboucher [1] |
Affiliations | Minister of Tourism (France) |
Budget | 80 M EUR |
Staff | 320 |
Website | atout-france.fr |
Atout France, the France Tourism Development Agency (formerly Maison de la France, the French National Tourist Office), is the French organisation responsible for promoting France as a tourism destination.
Atout France was created on 22 July 2009 for the development and modernization of tourism services in France. [2] It was created by merging Maison de la France, an agency that promotes the French culture abroad, and ODIT France, a tourism engineering company. [3]
This merger brought together all the functions of promotion [4] including campaigns, press campaigns, canvassing and tourism engineering such as diagnosis, development plans, project management assistance etc. under a single entity to strengthen the positioning of French tourism. [5]
The agency is placed under the supervision of the Minister of Tourism, Government of France.
Its status as an economic interest group reflects the desire to carry out the public service mission of the Ministry of Tourism in partnership with the State, Central Administrations and local authorities, and the tourism professions, including the major French and foreign industrial and commercial groups involved in tourism. As of 2023, Atout France has total 1,200 partners both from public and private tourism professionals.
The General Assembly of the EIG is chaired by the Minister of Tourism. [6] Its board of directors has 37 members, one third of whom are representatives of the state and two thirds of whom are tourism professionals.
Lille is a city in the northern part of France, within French Flanders. Positioned along the Deûle river, near France's border with Belgium, it is the capital of the Hauts-de-France region, the prefecture of the Nord department, and the main city of the European Metropolis of Lille.
Amiens is a city and commune in northern France, located 120 km (75 mi) north of Paris and 100 km (62 mi) south-west of Lille. It is the capital of the Somme department in the region of Hauts-de-France and had a population of 135,429, as of 2021. A central landmark of the city is Amiens Cathedral, the largest Gothic cathedral in France. Amiens also has one of the largest university hospitals in France, with a capacity of 1,200 beds. The author Jules Verne lived in Amiens from 1871 until his death in 1905, and served on the city council for 15 years. Amiens is the birthplace of French president Emmanuel Macron.
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In the French hotel industry, the term palace is particularly reserved for certain establishments, in a strict sense, specifically being used to describe a luxury hotel. Since 2010, the title has been officially designated by Atout France as a grade classification of certain French hotels, around half of which are located in Paris. It is exclusively awarded to five-star hotels offering the highest level of service to their customers. At the end of August 2017, only 31 hotels out of 343 have been admitted to this category.
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