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Audie Attar | |
|---|---|
| Born | 1980 (age 43–44) |
| Education | University of California, Los Angeles, Pepperdine University |
| Occupation | Founder of Paradigm Sports Management |
| Children | 2 |
Audie Attar is an Iraqi-American sports manager and founder of Paradigm Sports Management. He is best known for managing Conor McGregor. [1] [2]
In 1980, Attar was born in Baghdad, Iraq. He immigrated to the United States with his parents when he was two years old, settling in Claremont, California. [2] [3]
In 1991, Attar was visiting relatives in Iraq when the Gulf War began. He safely returned to the United States. [3]
Attar attended UCLA, majoring in sociology. [4] He once contended for a starting position on the Bruins as a linebacker, but was dismissed from the team after an altercation at a bar in his senior season, which began after a patron made an anti-Islamic remark. [1] He later obtained a master's degree in business administration and a letter in dispute resolution from Pepperdine University. [1]
After working as an associate for several agencies, in 2009, Attar founded Paradigm Sports Management. [2] Early on, he signed UFC fighters Michael Bisping, Conor McGregor, Chris Weidman and Stephen Thompson as clients. [1] [5]
In 2020, Attar began representing boxer Manny Pacquiao as part of Paradigm's roster of athletes. [6] Pacquiao was later sued by Attar for breach of contract, alleging that associates of Pacquiao influenced him to return to boxing manager Al Haymon, who signed Pacquiao to fight Errol Spence Jr. for the welterweight title, which violated Paradigm's exclusive rights to promote Pacquiao's fights. At the time, Attar was negotiating for Pacquiao to fight Mikey Garcia. Attar sought to recoup a $3.3 million advance given to Pacquiao and requested an injunction to stop the fight. [7] [8] The injunction was denied. [9] Paradigm took on on $20 million in damages as a result of the contractual breach. [8] The court ruled in favor of Paradigm, ordering Pacquiao to pay $5.1 million to the company. The total amount of the judgment was $3.3 million in actual damages, recouping the advance paid to Pacquiao by Paradigm, as well as $1.8 million in punitive damages. [10]
Los Angeles Times described Attar as "an avowed Muslim who abhors violence". [3] He is married and has two daughters. [2]
Attar's brother, Eddie, was murdered when Attar was a sophomore at Claremont High School. In his memory, Attar had Eddie's name tattooed on his shoulder in Arabic. [3]
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