AudioSalad is an American music-technology company that provides catalog management, media asset delivery, distribution, and analytics services to independent labels, distributors, artists, and rights holders.[1] In March 2023, SESAC Music Group acquired the company, which continues to operate as a standalone business under SESAC ownership.[2]
AudioSalad was founded in 2014 in New York City by Iain Catling and Deane Thomas.[1] The company’s platform enables clients to manage large catalogs of audio and video recordings, centralize metadata, and automate delivery to digital service providers (DSPs).[2]
On March 14, 2023, SESAC Music Group announced the acquisition of AudioSalad.[2] At the time of acquisition, AudioSalad reportedly had over 16 million audio and video assets under management.[2] SESAC stated that Catling remained CEO and Thomas remained CTO, and that AudioSalad would remain headquartered in New York.[2]
Services and Technology
AudioSalad provides a variety of services for music rights holders, including:
Catalog & Metadata Management – tools to centrally manage repertoire, rights metadata, and license-ready data.[2]
Digital Delivery & Distribution – automated delivery of audio and video content to DSPs globally, and support for licensing workflows.[2]
Analytics – reporting of usage, performance, and supply-chain metrics for rights holders.[2]
Technical Integration / API & White-label – a developer API and integration options for distributors and partners.[3]
In June 2023, AudioSalad entered into a partnership with Redeye Worldwide to provide digital-delivery and technical services, allowing Redeye to leverage AudioSalad’s platform for its global operations.[3]
In December 2023, AudioSalad formed a strategic deal with Japanese rights-management company NexTone, enabling NexTone’s catalog to be distributed globally via AudioSalad’s DSP network.[4]
In June 2025, AudioSalad announced a partnership with RecoChoku, a leading Japanese music-tech business, to further expand its presence in the Japanese market and provide localized digital distribution and analytics support.[5][6]
Industry Role and Reception
At the time of its acquisition, SESAC described AudioSalad as an “industry-leading technology platform” in the independent sector.[2] Music industry publications note that AudioSalad was recognized as an Apple Music Preferred Distributor and a Spotify Preferred Delivery Platform, as well as being a “preferred technology partner” for Merlin, the independent label agency.[7]
AudioSalad’s expansion into Japan — first with NexTone and then with RecoChoku — has been cited as a strategic move to capture growth in one of the world’s largest music markets.[8]
Leadership
Iain Catling – Chief Executive Officer; continued in role after SESAC acquisition.[2]
Deane Thomas – Co-founder and Chief Technology Officer.[2]
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