![]() | |
Founder | Jean-Francois Chianetta, Mickaël Jordan, Cyril Champier |
---|---|
Location |
|
Products | Augment app for iOS/Android, Augment Manager, Augment Desktop, Augmented reality SDKin the language of technology, augment means 3D of the real object. |
Website | http://www.augment.com/ |
Augment is an augmented reality SaaS platform that allows users to visualize their products in 3D in real environment and in real-time through tablets or smartphones. The software can be used for retail, e-commerce, architecture, and other purposes.
Augment created a mobile app of the same name, used to visualize 3D models in augmented reality and a web application called Augment Manager for 3D content management. The company is based in Paris, France, and was founded in October 2011 by Jean-François Chianetta, Cyril Champier, and Mickaël Jordan. In March 2016, Augment announced €3 million in its series-A round from Salesforce Ventures, [1] which bringing the total funding since launch to $4.7 million.
Augment lets businesses and 3D professionals visualize projects in their actual size and environment, on iPhone, iPad, and Android, [2] using the power of augmented reality. Users can print the Augment tracker or create their own tracker to place the 3D models in space and at scale in real time. Common uses of the technology include product presentations, [3] interactive print campaigns and e-Commerce product visualization.
Augment has just released its augmented reality SDK solutions for retail and augmented commerce. The SDK solutions, available for both native mobile app and web integrations, allow companies to embed augmented reality product visualization in their existing eCommerce platforms.
Augment uses the following 3D technologies:
Companies such as Coca-Cola, Siemens, Nokia, Nestle, and Boeing are using Augment's solutions. [4]
Augment was first created by Jean-François Chianetta in October 2011. Chianetta later teamed up with Cyril Champier and Mickaël Jordan for further development. [5] [6] The co-founding team was among the 12 startups of Season 3 of French accelerator Le Camping. [7] The team raised one million euros (US$1,300,000) in April 2013 [8] and moved its office to Paris. In March 2016, Augment raised US$3M Series A funding from Salesforce and other investors. [9]
In 2013, Augment's first service, Boost Business Catalog, was made available to help businesses catalogue and display their product models. [10] [11] Customers can rotate the images in 3D and view augmented content before deciding what to buy. [12]
Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive, or destructive. This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one.
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
Tableau Software is an American interactive data visualization software company focused on business intelligence. It was founded in 2003 in Mountain View, California, and is currently headquartered in Seattle, Washington. In 2019 the company was acquired by Salesforce for $15.7 billion. At the time, this was the largest acquisition by Salesforce since its foundation. It was later surpassed by Salesforce's acquisition of Slack.
Wix.com Ltd. is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.
Lucidchart is a web-based diagramming application that allows users to visually collaborate on drawing, revising and sharing charts and diagrams, and improve processes, systems, and organizational structures. It is produced by Lucid Software Inc., based in Utah, United States and co-founded by Ben Dilts and Karl Sun. Lucidchart is used by companies such as Google, GE, NBC Universal, and Amazon.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.
Recon Instruments was a Canadian technology company that produced smartglasses and wearable displays marketed by the company as "heads-up displays" for sports. Recon's products delivered live activity metrics, GPS maps, and notifications directly to the user's eye. Recon's first heads-up display offering was released commercially in October 2010, roughly a year and a half before Google introduced Google Glass.
Airship is a US-based company that offers marketing and branding services to its clients. Its services enable businesses to create personalized messages that can be delivered to customers through various channels, such as push notifications and SMS messaging. In addition to messaging services, Airship provides its clients with customer analytics services to help them better understand their customers' behavior and preferences.
Metaio GmbH was a privately held augmented reality (AR) company that was acquired by Apple Inc. in May of 2015 for an undisclosed amount. Headquartered in Munich, Germany, with subsidiaries in San Francisco, California, New York City, New York and Dallas, Texas, Metaio provided a software development kit (SDK) for programming PC, web, mobile application and custom offline augmented reality applications. Additionally, Metaio was the creator of Junaio, a free mobile AR browser available for Android and iOS devices.
Owler is an American Internet company headquartered in San Mateo, California. It crowdsources competitive insights by providing news alerts, company profiles, and polls and allows members to follow, track, and research companies in real time. The company was founded in 2011 and has over 3.5 million active users.
Sketchfab is a 3D modeling platform website to publish, share, discover, buy and sell 3D, VR and AR content. It provides a viewer based on the WebGL and WebXR technologies that allows users to display 3D models on the web, to be viewed on any mobile browser, desktop browser or Virtual Reality headset.
Appcelerator is a privately held mobile technology company based in San Jose, California. Its main products are Titanium, an open-source software development kit for cross-platform mobile development, and the Appcelerator Platform.
EON Reality is a multinational virtual reality and augmented reality software developer headquartered in Irvine, California. The company was founded by Dan Lejerskar, Mikael Jacobsson and Mats W. Johansson in 1999. Its clients include Boeing, Microsoft, Lexus and Cornell University.
Crashlytics was a Boston, Massachusetts-based software company founded in May 2011 by entrepreneurs Wayne Chang and Jeff Seibert. Crashlytics helps collecting, analyzing and organizing app crash reports.
CGTrader is a 3D model marketplace for VR/AR and CG projects, and professional 3D designer community. It was founded in 2011 and is headquartered in Vilnius, Lithuania. CGTrader has attracted funding from Practica Capital, a seed and venture fund based in Vilnius, as well as from Intel Capital.
WayRay is a deep-tech company with offices in Switzerland, United States, China, Hong Kong, and Germany. It develops holographic AR technologies for connected cars. WayRay's in-house R&D center and prototyping facilities create holographic optical systems, complex mechanics, electronics, and software.
Clarifai Inc. is an artificial intelligence (AI) company that specializes in computer vision and uses machine learning and deep neural networks to identify and analyze images and videos. The company offers its solution via API, mobile SDK, and on-premise solutions.
Tenor is an online GIF search engine and database owned by Google. Its main product is the GIF Keyboard, which is available on Android, iOS, and macOS.
Commercial augmented reality (CAR) describes augmented reality (AR) applications that support various B2B (Business-to-Business) and B2C (Business-to-Consumer) commercial activities, particularly for the retail industry. The use of CAR started in 2010 with virtual dressing rooms for E-commerce.
Foursquare Labs Inc., commonly known as Foursquare, is a geolocation technology company and data cloud platform based in the United States. Founded by Dennis Crowley and Naveen Selvadurai in 2009, the company rose to prominence with the launch of its local search-and-discovery mobile app. The app, Foursquare City Guide, popularized the concept of real-time location sharing and checking-in.