Aurora Tower (Cubao)

Last updated
Aurora Tower
0036jfAraneta Center Socorro Cubao Quezon Cityfvf 18.jpg
The Aurora Tower, taken in 2017.
Aurora Tower (Cubao)
General information
StatusCompleted
TypeMixed Use
LocationGeneral Malvar Avenue, Araneta City, Quezon City
Coordinates 14°37′23″N121°03′14″E / 14.622967°N 121.053905°E / 14.622967; 121.053905
Completed1984
Owner Araneta Group
Management Araneta Group
Height
Roof83 m (272.31 ft)
Technical details
Floor count22
Floor area19,800 m2 (213,125.43 sq ft) [1]
Lifts/elevators3
Design and construction
Developer Araneta Group

The Aurora Tower is a 22-storey mixed-use, high-rise tower located along Aurora Boulevard, in the Araneta City complex in Quezon City. The tower serves as the former headquarters of the Araneta Group and also houses Isetann Department Store and Supermarket within the tower's retail and underground sections. [1]

Contents

Location

The Aurora Tower is located in the northern area of the Araneta City and sits along Aurora Boulevard, and is also situated along General Malvar and General Aguinaldo Avenues. The tower is located beside the Manhattan Parkway of the Manhattan Gardens complex and is also across the New Frontier Theater. The tower is also close to the Gateway Office Building, the Gateway Malls 1 and 2, and the Araneta Center-Cubao LRT Station.

Background

The Aurora Tower began construction in the early 1980s and was eventually completed in 1984. The tower got its namesake after Aurora Boulevard, a major road located within the northern side of the tower, and is owned and developed by the Araneta Group, which later served as the headquarters of the company and its subsidiaries after moving from the Doña Consolacion Building. The Araneta Group remained as the tower's main tenant until 2014, as the company moved its headquarters to the nearby Gateway Tower. The tower also features retail spaces in the lower ground and first five floors, office spaces in the middle-level floors, penthouse units at the topmost floors, and a helipad at the tower's roofdeck. Standing at the height of 83 m (272.31 ft) tall, the Aurora Tower was one of the tallest buildings in Quezon City and in Metro Manila during its completion, and maintained its title until 1998, with the completion and the opening of the IBM Plaza in Eastwood City in 1998. [1]

In late 1985, the tower's retail and lower ground spaces were occupied by Isetann Department Store and Supermarket, wherein Isetann Department Store occupies the tower's first five upper floors, while the Isetann Supermarket occupies the tower's lower ground spaces. [1] The Araneta Group and its subsidiaries also followed suit in moving their operations to the tower a few months later. The Aurora Tower was later certified as a Philippine Economic Zone Authority (PEZA) certified information technology (IT) building in 2006, following under Proclamation no. 985 of former president Gloria Macapagal Arroyo. [2] On 4 December 2015, the tower encountered a fire at the tower's 14th level, and reached the fifth alarm. The fire also caused its tenant Isetann to temporarily halt its operations for the day, and the fire was later extinguished and fire out was declared at 12:38AM PST. [3] [4]

The tower is also occupied by the offices of the Honorary Consulate of Colombia; Binibining Pilipinas, which occupies the 8th floor of the tower, while keeping its headquarters at the Gateway Tower, [5] and other local firms. The tower also formerly housed the Embassy of Colombia, until the Embassy later moved to a new location at the Inoza Tower in the Bonifacio Global City. [6]

Related Research Articles

<span class="mw-page-title-main">Araneta City</span> Central business district in Quezon City, Metro Manila, Philippines

Araneta City, formerly and still commonly known as Araneta Center, is a 35-hectare (86-acre) transit oriented, commercial mixed-use urban development in Quezon City, Philippines. Situated in Barangay Socorro in Cubao, and at the intersection of two major roads, Epifanio de los Santos Avenue (EDSA) and Aurora Boulevard, the area offers retail, dining, entertainment, residential, office, lodging and parking facilities throughout the complex and hosts over 1 million people daily, due to its close proximity to transport terminals, including the railway stations of the MRT Line 3 and the LRT Line 2.

María Stella Márquez de Araneta, often styled as Madame Stella de Araneta, is a Colombian-Filipino pageant director and beauty queen. She grew up in New York City and moved back to Colombia, where she became a pageant titleholder. As Miss Colombia, she was crowned the first Miss International in 1960. She obtained her Filipino citizenship via naturalization in 1970.

<span class="mw-page-title-main">Binibining Pilipinas</span> Filipino beauty pageant competition

Binibining Pilipinas is the oldest active national beauty pageant in the Philippines. Founded in 1964, it currently selects Filipina representatives to compete in one of the Big Four international beauty pageants—Miss International, as well as representatives to other international pageants, such as The Miss Globe.

<span class="mw-page-title-main">Araneta Center–Cubao station (LRT)</span> LRT Line 2 station in Quezon City

Araneta Center–Cubao station is an elevated Light Rail Transit (LRT) station located on the LRT Line 2 (LRT-2) system in Cubao, Quezon City. It is named after the old name of Araneta City, a mixed-use development.

<span class="mw-page-title-main">Ali Mall</span> Shopping mall in Cubao, Quezon City, Philippines

Ali Mall is a shopping mall at the Araneta City in Cubao, Quezon City beside SM Cubao, and is owned by The Araneta City Inc., a subsidiary of the Araneta Group. Known as the first major shopping mall with integrated shopping in the Philippines, the mall was named in honor of American boxer Muhammad Ali, and was built in 1976, making it one of the oldest malls in the country.

<span class="mw-page-title-main">Gateway Mall (Quezon City)</span> Shopping mall in Cubao, Quezon City, Philippines

Gateway Mall is a shopping mall in the Araneta City in Cubao, Quezon City, Philippines. Owned and operated by the Araneta City, Inc., a subsidiary of the Araneta Group, the mall was completed in 2004 and currently has 300,000 m2 (3,200,000 sq ft) of total floor area, making the mall one of largest in the Philippines. The Gateway Mall also currently sits on the northern area of the Araneta City, located at the northern end of the Araneta Coliseum and attracts over 220,000 shoppers daily, due to its close proximity to transport terminals and train stations.

<span class="mw-page-title-main">Farmers Plaza</span> Shopping mall in Quezon City, Philippines

Farmers Plaza is a shopping mall located at the Araneta City in Cubao, Quezon City. Renovated and expanded in 1999 and in 2014, the five-level complex is the first ever fully first enclosed, air-conditioned mall in the Philippines, making it one of the oldest commercial buildings in the country. The mall is owned by the ACI, Inc. and offers 60,400 m2 (650,000 sq ft) of retail space, occupied mostly by various merchandise and lifestyle outlets.

<span class="mw-page-title-main">Patricia Fernandez (actress)</span> Filipino model, actress and television presenter

Patricia Isabel "Pat" Medina Fernandez-Garcia is a Filipino actress, tv host, model, and beauty pageant titleholder. She was crowned Binibining Pilipinas International at the Araneta Coliseum on March 8, 2008 in Quezon City.

<span class="mw-page-title-main">Aurora Boulevard</span> Road in Metro Manila, Philippines

Aurora Boulevard is a four-to-ten-lane major thoroughfare in Quezon City and San Juan in Metro Manila, Philippines. It is named after Doña Aurora Quezon, the consort of Commonwealth President Manuel Luis Quezon. It is one of the major roads in the commercial district of Araneta City in Cubao. LRT Line 2 follows the alignment of the boulevard.

Binibining Pilipinas 2001 was the 38th edition of Binibining Pilipinas. It took place at the Smart Araneta Coliseum in Quezon City, Metro Manila, Philippines on March 10, 2001. It was supposedly scheduled on February 24, 2001, but it was moved to a later date.

<span class="mw-page-title-main">Uniwide Sales</span> Defunct retail company in the Philippines

Uniwide Sales, Inc. was a retail operator in Metro Manila, Philippines. It was incorporated in January 1975 by Chinese Filipino entrepreneur Jimmy Gow to operate Uniwide commercial shopping centers, such as leasing commercial spaces within the compound of their malls and department stores.

<span class="mw-page-title-main">Vivaldi Residences Cubao</span> Tower in Quezon City, Philippines

The Vivaldi Residences Cubao is a 40-storey mixed use residential, condotel tower located at the corner of EDSA and Aurora Blvd. in Quezon City, Philippines. The tower was named after Antonio Vivaldi, and is both owned and developed by Euro Towers International Inc.. serving as the company's first high-rise residential project in Metro Manila.

<span class="mw-page-title-main">New Frontier Theater</span> Theater in Quezon City, Metro Manila, Philippines

The New Frontier Theater, known as the Kia Theatre between 2015 and 2018, is a multi-purpose theater and events hall in Araneta City in Cubao, Quezon City, Metro Manila, Philippines. The theater first opened on May 27, 1967, and primarily served as a multi-purpose theater and is also blended as a movie theater and a skating rink. The theater current has a 2,385 seating capacity, and is used for a variety of events, ranging from performing and visual arts, local and international concerts, and fan meet-up gatherings.

<span class="mw-page-title-main">Novotel Manila Araneta City</span>

Novotel Manila Araneta City, formerly named Novotel Manila Araneta Center, is a 5-star Hotel located at the Araneta Center in Quezon City, Philippines. The mid-scale, full-service hotel is part of AccorHotels, and the first hotel under the Novotel brand in the Philippines.

<span class="mw-page-title-main">Jorge L. Araneta</span> Filipino businessman (born 1936)

Jorge "Nene" León Araneta is a prominent Filipino businessman. He chairs the Araneta Group of Companies which is engaged in property development, lodging and hospitality, food and dining, entertainment and leisure, and beauty and philanthropy. He is also a director of Philippine Seven Corporation and co-founder of Medical Doctors Inc..

<span class="mw-page-title-main">Araneta City Cyberpark</span> Office complex in Quezon City, Philippines

The Araneta City Cyberpark is a 8-hectare (20-acre) office development located in the Araneta City in Cubao, Quezon City. Located along the southern part of the mixed-use commercial development, the office complex is currently undergoing a ₱20 billion redevelopment under a new master plan, consisting of five green office towers, retail spaces, and an outdoor park. The ongoing development currently includes 2 towers completed, and one tower topped off, with 191,000 m2 (2,055,906.89 sq ft) of office space completed as of January 2021.

<span class="mw-page-title-main">Gateway Tower (Cubao)</span> Mixed Use in Araneta City, Quezon City

The Gateway Tower is a 31-storey mixed use skyscraper located in the Araneta City at Quezon City. The tower was named after the adjacent Gateway Mall and serves as the headquarters of the Araneta Group, replacing the Aurora Tower since 2014. Moreover, the tower sits on a rectangular lot located along General Aguinaldo Avenue and features retail and electronics stores, dining outlets, hair salons, office spaces, an open air rooftop garden, and an art gallery, while the tower's upper floors are also occupied by various call centers, franchising, and tech companies.

The Ibis Styles Manila Araneta City is a 286-room hotel located in the Araneta City, Quezon City, Philippines. The economy hotel is part of AccorHotels, and set to be the first hotel under the Ibis Styles brand in the Philippines. At present, the hotel opened its doors to the public on 7 March 2024 and is set to begin its full operations within the second half of 2024.

<span class="mw-page-title-main">Manhattan Gardens</span> Residential development in Quezon City, Philippines

The Manhattan Gardens, also known as the Manhattan Gardens at Araneta City is a 5.7-hectare (14-acre) transit-oriented residential development located at the Araneta City in Cubao, Quezon City. The project is a joint-venture project between the Araneta Group and the Megaworld Corporation, and marketed under Empire East Land Holdings Inc., a subsidiary of the Megaworld Corporation. The development is currently under development with 12 out of the 18 buildings completed, with 6 more towers set to be constructed in the pipeline.

<span class="mw-page-title-main">Farmers Market (Cubao)</span> Wet market in Quezon City, Philippines

The Farmers Market is a wet market located at the Araneta City in Cubao, Quezon City. The market opened in 1975 and serves as one of the best and largest fresh produce markets both in Metro Manila and in the country. The market is owned by the ACI, Inc., and is monitored by the Quezon City Government.

References

  1. 1 2 3 4 Martinez, Araneta City, Jeffrey Enriquez, Denny. "AURORA TOWER". www.aranetacity.com. Archived from the original on 2024-02-26. Retrieved 2024-06-06.{{cite web}}: CS1 maint: multiple names: authors list (link)
  2. "Proclamation No. 985". lawphil.net. Archived from the original on 2024-06-06. Retrieved 2024-06-06.
  3. Jesus, Julliane Love De (4 December 2015). "Fire hits commercial tower in QC". INQUIRER.net.
  4. "BT: Aurora tower sa Araneta Center Complex, nilamon ng apoy". 3 December 2015.
  5. Bracamonte, Earl D. C. (2024-02-15). "Binibining Pilipinas opens 2024 pageant season". Philstar.com. Archived from the original on 2024-06-06. Retrieved 2024-06-06.
  6. "inicio | Consulado de Colombia". manila.consulado.gov.co. Archived from the original on 2024-05-01.