The BET Experience was first launched in 2013 as a prelude to the BET Awards,[1][2] which have been an annual event since 2001.[3] The idea behind the BET Experience was to extend the celebration of Black culture beyond a single awards show and create an engaging festival-like atmosphere for fans and artists alike.[4] The inaugural event was a three-day festival held at the L.A. Live complex in downtown Los Angeles, featuring performances, fan interactions, and brand activations.[5]
Events and activities
The BET Experience offers a wide range of events and activities, catering to diverse interests and age groups. Some of the notable features of the BET Experience include:
Concerts: A highlight of the BET Experience is the Staples Center concerts, where artists from the hip-hop, R&B, and gospel music scenes perform. These concerts feature a mix of established and emerging artists.[6]
BETX Fan Fest: The BETX Fan Fest is a free event held at the Los Angeles Convention Center. It includes a variety of interactive experiences, such as live performances, fashion shows, dance competitions, and brand activations. Fans can also participate in gaming lounges, beauty makeovers, and other activities.[7][8]
Over time, the BET Experience has featured performances by prominent artists such as Beyoncé, Kendrick Lamar, Snoop Dogg, Mary J. Blige, and Chris Brown. The event’s programming includes a variety of musical genres, ranging from hip-hop and R&B to gospel and soul, offering a diverse lineup aimed at broad audience appeal.[10] In addition to musical performances, the BET Experience includes various events such as red carpet appearances, celebrity basketball games, and pre-awards dinners. These activities offer attendees opportunities to engage with performers and participate in events leading up to the BET Awards.
Cancellation and Adaptation
In 2020, the BET Experience was held virtually for the first time due to the global COVID-19 pandemic.[11] The shift to an online format included digital content and performances, allowing the event to continue while adhering to public health guidelines. This adaptation also expanded access, enabling a wider international audience to participate.[12]
The 2024 edition of the BET Experience, presented by Walmart, took place from June 26 to 29. The event featured a late-night comedy series with performances by comedians including Chris Spencer, Michael Blackson, and Tiffany Haddish.[13] Musical acts included major artists such as Cardi B and Davido.[14] The festival also included sports, related programming, such as a celebrity basketball game showcasing both athletes and entertainers.[15][16]
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