BMO (song)

Last updated
"BMO"
Single by Ari Lennox
from the album Shea Butter Baby
ReleasedAugust 6, 2019
Recorded2018
Genre
Length2:26
Label
Songwriter(s)
Producer(s)
Ari Lennox singles chronology
"Got Me"
(2019)		"BMO"
(2019)
Music video
"BMO" on YouTube

"BMO" is a song by American singer Ari Lennox. It was released as the third single from her debut album Shea Butter Baby on August 6, 2019. [1]

Contents

Background

The song was produced by Omen and samples Galt MacDermot's "Space" (1969), a song that was also sampled in Busta Rhymes' "Woo Hah!! Got You All in Check" (1996) and Faith Evans’ "I Just Can’t" (1996).

Recording and composition

In an interview with Revolt , Ron Gilmore spoke about the recording phase of the song stating that it was just the drums and the sample when Omen produced it. The song was left untouched in the vault until Ari's manager, Justin LaMotte, heard the song randomly because it wasn't intended to be on the album. Eventually, Omen asked him to play on the track. "When I got done with that song, mixing a little bit on it, adding a bass line, changing the drums up a little bit. By the time we got done with that song, that song was everything you hear today. That song took a leap. It went from not being on the album to being a smash." [2]

Elite sat down with Billboard to talk about how the song was recorded, and he also mentioned how the song was not in contention for making the album. "Omen's computer had actually died since, and he didn't even have the files so he ended up remaking the beat. [...] I came in at the last minute and helped them tweak some of the sounds." [3]

Critical reception

Tyrell Nicolas of Clash wrote about the song saying "Lennox's artistic depth and quality has always been clear to see, but part of the appeal of Shea Butter Baby is its lingering commercial appeal, that's crying out to be explored. This can be seen early on, when 'BMO' leaps centre-stage and demands chart attention." He also wrote about how the song's sample proves to be infectious immediately, and rapidly became a social media fan favorite, as he continued to say "it's the perfect spring mid-tempo cut, and provides more than enough sass, innuendo, and funk-fuelled energy to engage wider audiences." [4]

"BMO" received renewed public attention in October 2019, when reality television star and radio personality Ms. Juicy Baby performed a cover of the single live on Rickey Smiley's radio show which went viral. The song was also added to the in-game Hip-Hop radio station of The Sims 4 .

Music video

On August 6, 2019, Lennox released the music video for "BMO", directed by Child. [5] Lennox stated that the video pays homage to some of her biggest influences Missy Elliott and Total. The video includes inspirations from Missy Elliott's "The Rain (Supa Dupa Fly)" and Total’s "Trippin'" music videos. [6]

Remix

On March 27, 2020, the remixed version was released featuring Doja Cat. It was released as part of the Shea Butter Baby (Remix EP). [7] [8]

Live performances

On June 21, 2019, Ari Lennox made her television debut on The Tonight Show Starring Jimmy Fallon to perform a medley of "Up Late" and "BMO". [9] The appearance took place directly after the North American leg of the Shea Butter Baby Tour concluded. [10]

Certifications

RegionCertification Certified units/sales
United States (RIAA) [11] Gold500,000‡

‡ Sales+streaming figures based on certification alone.

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References

  1. ↑ "Watch Ari Lennox's Missy Elliott, Total-Inspired 'BMO' Video". Rolling Stone. Retrieved 9 August 2019.
  2. ↑ Nelson Jr, Keith. "Studio Sessions: Ron Gilmore Jr. was Dreamville's secret weapon on Ari Lennox's 'Shea Butter Baby'". Revolt. Retrieved 11 May 2019.
  3. ↑ Platon, Adelle. "Producer Elite on Ari Lennox's 'Shea Butter Baby' & Dreamville Beginnings". Billboard. Retrieved 25 May 2019.
  4. ↑ Nicolas, Tyrell (May 15, 2019). "Ari Lennox - Shea Butter Baby - A powerful journey of self-belief told through a rich, neo-soul lens…". Clash . Retrieved May 16, 2019.
  5. ↑ Saponara, Michael. "Ari Lennox Bathes in a Heart-Shaped Tub, Serves Up Fierce Fits in Sultry 'BMO' Video: Watch". Billboard. Retrieved 6 August 2019.
  6. ↑ Wilson, Kimberly. "Ari Lennox Pays Homage To Missy Elliott And Total In New Music Video For 'BMO'". Essence .
  7. ↑ "Ari Lennox Delivers 'Shea Butter Baby' Remix EP". HipHopDX.
  8. ↑ "Ari Lennox's 'Shea Butter Baby' Remix EP Features Doja Cat, Smino & More". HighsNobiety.
  9. ↑ "Ari Lennox Makes Late-Night Debut On 'The Tonight Show'". Vibe. Retrieved 22 June 2019.
  10. ↑ Renshaw, David. "Watch Ari Lennox make her late night debut on The Tonight Show". The FADER. Retrieved 22 June 2019.
  11. ↑ "American single certifications – Ari Lennox – BMO". Recording Industry Association of America . Retrieved November 4, 2020.
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