BOS Ice Tea

Last updated

BOS Brands (Pty) Ltd
Company type Public
Founded2010
FounderGrant Rushmere, Richard Bowsher
Headquarters Woodstock, Cape Town, South Africa
Area served
South Africa, Europe, Asia, United States
Key people
Grant Rushmere, Richard Bowsher, David Evans
Website www.bosicetea.com

BOS is a South African based ice tea brand that uses organic rooibos as the primary ingredient. [1] The company was established by Grant Rushmere and Richard Bowsher, a rooibos tea farmer and an entrepreneur, respectively. [2] The initial selection of ice teas was introduced in June 2010. [3] BOS's headquarters are situated in Woodstock, Cape Town. [4] Alex Ferguson, former manager of Manchester United F.C., is listed as an investor. [5]

Contents

Sustainability

BOS plants and maintains one tree for every 2,000 units sold. [6] As of January 2019 the company has planted over 20,000 trees in leafless areas of South Africa. [7]

Products

The rooibos used in BOS is sourced from Klip Op Mekaar Rooibos Farm in the Cederberg Mountains in the Western Cape. The ice tea is made in six flavors: [8]

BOS Sport, a sports drink range, was launched in January 2014 with four flavors: [9]

Distribution

Since its launch in mid-2010, BOS has become popular in South Africa, and is now on sale in most retail outlets nationwide. In 2013, BOS launched in Belgium and the Netherlands, [13] and plans to further expand into other African countries. [3] Since mid 2015, BOS is also available in Singapore and the rest of Southeast Asia. [14] In 2018, BOS made its United States market debut by launching in California. [15]

Related Research Articles

<span class="mw-page-title-main">Rooibos</span> Species of plant in the family Fabaceae

Rooibos, or Aspalathus linearis, is a broom-like member of the plant family Fabaceae that grows in South Africa's fynbos biome.

<span class="mw-page-title-main">Smirnoff</span> Vodka brand founded in Russia

Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is distributed in 130 countries, and manufactured locally in some, as in Illinois in the United States.

<span class="mw-page-title-main">Lemonade</span> Lemon-flavored drink

Lemonade is a sweetened lemon-flavored drink.

Jones Soda Co. is a beverage company based in Seattle, Washington, United States. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy.

<span class="mw-page-title-main">Iced tea</span> Beverage

Iced tea is a form of cold tea. Though it is usually served in a glass with ice, it can refer to any tea that has been chilled or cooled. It may be sweetened with sugar or syrup. Iced tea is also a popular packaged drink that can be mixed with flavored syrup such as lemon, raspberry, lime, passion fruit, peach, orange, strawberry, and cherry.

<span class="mw-page-title-main">V8 (drink)</span> Brand of vegetable juice

V8 Vegetable Juice, sometimes simply referred to as V8, is a trademarked name for a number of beverage products sold worldwide that are made from eight vegetables, or a mixture of vegetables and fruits. Since 1948, the brand has been owned by the Campbell Soup Company.

<span class="mw-page-title-main">Crystal Light</span> Line of powdered beverage mixes produced by Kraft Foods

Crystal Light is an American brand of powdered and artificially sweetened beverage mixes produced by Kraft Heinz. It was introduced in 1982 to a test market and released to the public in April 1984. General Foods, a now defunct company, were the original sellers of the product, but now it is sold by Kraft Foods. It is available in a wide variety of flavors, such as lemonade, sweet tea, and fruit punch.

<span class="mw-page-title-main">The Coffee Bean & Tea Leaf</span> American coffee shop chain

The Coffee Bean & Tea Leaf is an American coffee chain founded in 1963. It is owned and operated by International Coffee & Tea, LLC, which has its corporate headquarters in Los Angeles, California.

<span class="mw-page-title-main">Slice (drink)</span> Fruit flavored soft drink

Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s. Slice was reintroduced in the United States and Canada as a brand of organic food by "New Slice Ventures LLC", which acquired the trademark rights in those countries.

Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.

<span class="mw-page-title-main">Polar Beverages</span> Soft drink company

Polar Beverages is a soft drink company based in Worcester, Massachusetts. It is a manufacturer and distributor of sparkling fruit beverages, seltzer, ginger ale, drink mixers, and spring water to customers in the United States. It is the largest independent soft-drink bottler in the United States.

<span class="mw-page-title-main">Peace Iced Tea</span> Iced tea brand

Peace Iced Tea is a brand of assorted iced tea beverages produced by the Coca-Cola Company. It was originally produced by the Monster Beverage Company. The product launched on December 21, 2007. Peace Tea contains no artificial flavors or coloring, although it does contain an artificial sweetener, sucralose. The only flavor not to include sucralose was the Unsweetened Tea, but it was discontinued in early 2012. Peace tea is served in 23 oz cans in the United States, and 695 mL cans in Canada.

Zevia is a Los Angeles based company that produces soft drinks, organic tea, energy drinks, and mixers sweetened with stevia. All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.

<span class="mw-page-title-main">Bodyarmor SuperDrink</span> American sports drink owned by The Coca-Cola Company

Bodyarmor SuperDrink is an American sports drink brand owned by The Coca-Cola Company. Products launched under the brand include: Sports, "Lyte" Sports, "Edge Sports," and "SportWater".

<span class="mw-page-title-main">White Claw Hard Seltzer</span> Brand of hard seltzer

White Claw Hard Seltzer is an alcoholic seltzer water beverage manufactured by Mark Anthony Group. The beverage was introduced in 2016 and is sold in 12 various flavors.

<span class="mw-page-title-main">High Noon (seltzer)</span> American alcoholic beverage brand

High Noon is an American alcoholic beverage brand specializing in hard seltzer made with vodka and fruit juice. Introduced in 2019 by American wine and spirits company E & J Gallo Winery, High Noon is the top-selling spirit brand by volume in the United States as of 2023.

References

  1. 1 2 3 4 5 Nazish, Noma (20 June 2020). "The Most Refreshing (And Healthy) Herbal Teas To Drink This Summer". Forbes.
  2. Lin, Derrick (1 April 2011). "BOS Ice Tea". Packaging of the World.
  3. 1 2 Moorad, Zeenat (23 September 2013). "BOS plans to take its ice tea to rest of Africa". Biz Community.
  4. "BOS Ice Tea". www.bosicetea.com. Retrieved 30 August 2017.
  5. "Sir Alex Takes Tea In Africa". Forbes Africa. 2013.
  6. klipopmekaar (2013-02-28). "From little things, big things grow". Klipopmekaar. Retrieved 2023-12-06.
  7. 1 2 3 "South African BOS Brands tea focuses on US market". Tea & Coffee. 16 January 2019. Retrieved 19 January 2019.
  8. "BOS Ice Tea". BOS ice tea. Retrieved 30 August 2017.
  9. "BOS Ice Tea". BOS Ice Tea. Retrieved 30 August 2017.
  10. klipopmekaar (2015-10-22). ""GO BOS!" with new BOS SPORT". Klipopmekaar. Retrieved 2023-12-06.
  11. klipopmekaar (2015-10-22). ""GO BOS!" with new BOS SPORT". Klipopmekaar. Retrieved 2023-12-06.
  12. klipopmekaar (2015-10-22). ""GO BOS!" with new BOS SPORT". Klipopmekaar. Retrieved 2023-12-06.
  13. "BOS Ice Tea launches in Belgium and Holland". fastmoving.co.za. 18 October 2013. Retrieved 28 November 2013.
  14. "BOS in Singapore". Archived from the original on 21 July 2015. Retrieved 19 July 2015.
  15. Shoup, Mary Ellen (15 May 2018). "BOS Iced Tea aims to strike 'heart before the head' brand reaction with US consumers". Food Navigator.