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Company type | Public |
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Founded | 2010 |
Founder | Grant Rushmere, Richard Bowsher |
Headquarters | Woodstock, Cape Town, South Africa |
Area served | South Africa, Europe, Asia, United States |
Key people | Grant Rushmere, Richard Bowsher, David Evans |
Website | www.bosicetea.com |
BOS is a South African based ice tea brand that uses organic rooibos as the primary ingredient. [1] The company was established by Grant Rushmere and Richard Bowsher, a rooibos tea farmer and an entrepreneur, respectively. [2] The initial selection of ice teas was introduced in June 2010. [3] BOS's headquarters are situated in Woodstock, Cape Town. [4] Alex Ferguson, former manager of Manchester United F.C., is listed as an investor. [5]
BOS plants and maintains one tree for every 2,000 units sold. [6] As of January 2019 the company has planted over 20,000 trees in leafless areas of South Africa. [7]
The rooibos used in BOS is sourced from Klip Op Mekaar Rooibos Farm in the Cederberg Mountains in the Western Cape. The ice tea is made in six flavors: [8]
BOS Sport, a sports drink range, was launched in January 2014 with four flavors: [9]
Since its launch in mid-2010, BOS has become popular in South Africa, and is now on sale in most retail outlets nationwide. In 2013, BOS launched in Belgium and the Netherlands, [11] and plans to further expand into other African countries. [3] Since mid 2015, BOS is also available in Singapore and the rest of Southeast Asia. [12] In 2018, BOS made its United States market debut by launching in California. [13]