Baby Bottom Butter is a balm sold by English supermarket chain Waitrose, used upon babies' bottoms to soothe them and prevent nappy rash. It is also popular as a face cream for women.
Baby Bottom Butter is a balm sold by English supermarket chain Waitrose, used upon babies' bottoms to soothe them and prevent nappy rash. It is also popular as a face cream for women.
The natural ingredients now include olive oil, camomile oil and vanilla. [1] When it was reformulated in 2008 to remove preservative parabens and other petrochemicals, sales increased significantly as mothers started to use it themselves, in place of expensive face cream. [2] [3] As the word spread through parenting websites, with many women praising its softening and firming effect, the product sold out at many stores. [4] In 2008, the product sold eight years worth of stock in just four months following this buzz. [5] Enthusiasm for the balm continued, and in 2011, it was announced to be Waitrose's best-selling skincare product. [1] It is produced in Hampshire. [2]
People living in New Zealand made special arrangement to have it shipped to them and, in 2014, the luxury supermarket chain, Nosh, started stocking it. [6] In 2016, Waitrose started exporting the product to China. [7]
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