Bald assertion

Last updated

In advertising, a bald assertion in advertising (or non-establishment claim) is a subcategory of a false advertising claim. A bald assertion is a statement used in marketing, advertising or promotions by a company without proof or evidence of truth. [1] An example of such advertising practices is when a company claims their product is the best on the market.

Related Research Articles

<span class="mw-page-title-main">Advertising</span> Form of communication for marketing

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.

Business ethics is a form of applied ethics or professional ethics, that examines ethical principles and moral or ethical problems that can arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations. These ethics originate from individuals, organizational statements or the legal system. These norms, values, ethical, and unethical practices are the principles that guide a business.

<span class="mw-page-title-main">Will Ferrell</span> American actor, comedian, and producer (born 1967)

John William Ferrell is an American actor, comedian, writer, and producer. Ferrell is known for his leading man roles in comedy films and for his work as a television producer. He has earned four Emmy Awards and in 2011 was honored with the Mark Twain Prize for American Humor. In 2015, he received a star on the Hollywood Walk of Fame and was named the best comedian in British GQ.

Claim may refer to:

<span class="mw-page-title-main">Rick Ferrell</span> American baseball player (1905–1995)

Richard Benjamin Ferrell was an American professional baseball player, coach, scout, and executive. He played for 18 seasons in Major League Baseball (MLB) as a catcher for the St. Louis Browns, Boston Red Sox, and Washington Senators, from 1929 through 1947. His brother, Wes Ferrell, was a major league pitcher for 15 seasons, and they were teammates from 1933 through part of 1938 on the Red Sox and Senators. Following his three seasons in minor league baseball, he appealed to the Commissioner of Baseball to become a free agent, claiming that he was being held in the minors though he deserved promotion. The Commissioner agreed, and he was granted free agency; he signed with the St. Louis Browns.

Switchers was an advertising campaign launched by Apple Computer, Inc. on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris.

<span class="mw-page-title-main">More Cowbell</span> Saturday Night Live sketch

"More Cowbell" is a comedy sketch that aired on Saturday Night Live on April 8, 2000. The sketch was written by regular cast member Will Ferrell and playwright Donnell Campbell and depicts the recording of the song "(Don't Fear) The Reaper" by Blue Öyster Cult. The sketch stars guest host Christopher Walken as music producer Bruce Dickinson, and Ferrell as fictional cowbell player Gene Frenkle, whose overzealous playing annoys his bandmates but pleases producer Dickinson. The sketch also features Chris Parnell as Eric Bloom, Jimmy Fallon as Bobby Rondinelli, Chris Kattan as Buck Dharma and Horatio Sanz as Joe Bouchard.

Proof by assertion, sometimes informally referred to as proof by repeated assertion, is an informal fallacy in which a proposition is repeatedly restated regardless of contradiction and refutation. The proposition can sometimes be repeated until any challenges or opposition cease, letting the proponent assert it as fact, and solely due to a lack of challengers. In other cases, its repetition may be cited as evidence of its truth, in a variant of the appeal to authority or appeal to belief fallacies.

<i>The Suburbans</i> 1999 American film

The Suburbans is a 1999 American comedy-drama film that satirizes the 1980s revival hype around the turn of the 21st century. It stars Donal Lardner Ward, Craig Bierko, Will Ferrell and Tony Guma as one-hit wonder band the Suburbans and Jennifer Love Hewitt as a record company executive who wants to re-establish the band's claim to fame. Ward also co-wrote and directed the film.

<span class="mw-page-title-main">Almon Glenn Braswell</span> Convicted businessman pardoned by Clinton

Almon Glenn Braswell was a convicted felon American business owner who founded Gero Vita International Inc. He is most noted for being one of the 140 people pardoned in the Bill Clinton pardons controversy of January 2001.

Tyra Ferrell is an American actress. She is known for her roles in films Boyz n the Hood (1991), Jungle Fever (1991), White Men Can't Jump (1992), and Poetic Justice (1993).

<span class="mw-page-title-main">Gary Sanchez Productions</span> Production company

Gary Sanchez Productions was an American film and television production company founded by Will Ferrell and Adam McKay.

<i>Nashville Scene</i> Newspaper in Nashville, Tennessee

Nashville Scene is an alternative newsweekly in Nashville, Tennessee. It was founded in 1989, became a part of Village Voice Media in 1999, and later joined the ranks of sixteen other publications after a merger of Village Voice Media with New Times Media early in 2006. The paper was acquired by SouthComm Communications in 2009. Since May 2018, it has been owned by the Freeman Webb Company. The publication mainly reports and opines on music, arts, entertainment, and local and state politics in Nashville.

<span class="mw-page-title-main">Advertising Standards Authority (United Kingdom)</span> Advertising regulation authority in the United Kingdom

The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.

<i>Rescuecom Corp. v. Google Inc.</i> American legal case

Rescuecom Corp. v. Google Inc. 562 F.3d 123, was a case at the United States Court of Appeals for the Second Circuit, in which the court held that recommending a trademark for keyword advertising was a commercial use of the trademark, and could constitute trademark infringement.

<span class="mw-page-title-main">Oxford BioLabs</span> UK company

Oxford BioLabs is a UK based company focusing on the research and development of novel health & beauty therapies. It has received media attention for its hair growth product TRX2.

<span class="mw-page-title-main">Trojan, South Dakota</span> Town in South Dakota, United States

Trojan, also known as Portland, is a ghost town in the Black Hills of Lawrence County, South Dakota. It was established by and named after the Trojan Mining Company.

LearningRx is a franchise based in Colorado Springs, Colorado. The company claims to improve cognitive abilities.

<span class="mw-page-title-main">Gloria Sanchez Productions</span> American film production company

Gloria Sanchez Productions is an American film and television production company.

<span class="mw-page-title-main">Anarchist criminology</span>

Anarchist criminology is a school of thought in criminology that draws on influences and insights from anarchist theory and practice. Building on insights from anarchist theorists including Pierre-Joseph Proudhon and Peter Kropotkin, anarchist criminologists' approach to the causes of crime emphasises what they argue are the harmful effects of the state. Anarchist criminologists, a number of whom have produced work in the field since the 1970s, have critiqued the political underpinnings of criminology and emphasised the political significance of forms of crime not ordinarily considered to be political. Anarchists propose the abolition of the state; accordingly, anarchist criminologists tend to argue in favour of forms of non-state justice. The principles and arguments of anarchist criminology share certain features with those of Marxist criminology, critical criminology and other schools of thought within the discipline, while also differing in certain respects.

References

  1. Ferrell, O.C.; Fraedrich, John; Ferrell, Linda (2016). Business Ethics: Ethical Decision Making & Cases (11th ed.). Cengage Learning. p. 78. ISBN   978-1305500846.