Pets.com was a dot-com enterprise headquartered in San Francisco, U.S, that sold pet supplies to retail customers. The website was launched in November 1998 and was shut down in November 2000. A high-profile marketing campaign gave it a widely recognized public presence, including an appearance in the 1999 Macy's Thanksgiving Day Parade and an advertisement in the 2000 Super Bowl. Its popular sock puppet advertising mascot was interviewed by People magazine and appeared on Good Morning America.
GE Capital is the financial services division of General Electric.
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Ally Financial is a bank holding company organized in Delaware and headquartered at Ally Detroit Center in Detroit, Michigan. The company provides financial services including car finance, online banking via a direct bank, corporate lending, vehicle insurance, mortgage loans, and other related financing services such as installment sale and lease agreements.
Trader Corporation is a Canadian technology company based in Toronto specializing in classified automotive advertising. The company's flagship product is AutoTrader, an online marketplace for buying and selling new and used vehicles. The company is owned by private equity firm Thoma Bravo. The company was originally a part of Trader Classified Media, which was founded in 1987 by John MacBain. Trader Corporation’s current CEO and President is Sebastian Baldwin.
Murray was an American company whose assets are now owned by Briggs & Stratton and Pon Holdings. The corporate brand is a descendant of the Murray Ohio Manufacturing Company, which manufactured bicycles and lawn and garden equipment. The company went bankrupt in 2005 selling most of its assets to Briggs & Stratton and Pacific Cycle.
The Cerritos Auto Square is an automobile retail center located in the city of Cerritos, California; it can be reached by taking 605 to South Street. Cerritos Auto Square states that it is the largest auto mall in the world with 29 import and domestic marques.
In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. The IGA industry is large and growing.
Manheim, Inc. is an automobile auction company and the world's largest wholesale auto auction, based on trade volume with 145 auctions located in North America, Europe, Asia and Australia. As a subsidiary of Cox Automotive, a subsidiary of privately owned Cox Enterprises, Inc. based in Atlanta, Georgia, Manheim's primary business is wholesaling vehicles via a bidding process using traditional and online formats. Manheim also provides other vital dealership and wholesale services, such as financing, title work, transportation, recovery, auto body repair, dealership management systems, dent repair and automotive reconditioning, and automotive re-marketing at each location.
Lithia Motors, Inc. is an American nationwide automotive dealership group headquartered in Medford, Oregon. It is the third largest new vehicle automotive dealership group in the United States, below AutoNation and Penske Automotive Group. As of October, 2023, Lithia operates 291 stores in the United States, 14 stores in Canada and 40 in the United Kingdom. As of May 2022, Lithia operates 267 stores in 24 states, and 14 in Canada. Lithia Motors employs approximately 21,150 people.
LowerMyBills.com is a consumer finance corporate website that connects prospective mortgage borrowers to lenders. The site connects consumers who respond to their marketing with service providers.
Vehicle leasing is the leasing of a motor vehicle for a fixed period of time at an agreed amount of money for the lease. It is commonly offered by dealers as an alternative to vehicle purchase but is widely used by businesses as a method of acquiring vehicles for business, without the usually needed cash outlay. The key difference in a lease is that after the primary term the vehicle has to either be returned to the leasing company or purchased for the residual value.
Zedo is a US and India-based advertising technology company that provides several online advertising products and services to Internet publishers, advertisers, and agencies. The company was founded in 1999 by Roy de Souza.
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste.
AutoWeb is an automotive media and marketing services company based in Irvine, California.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone".
Autotrader.com, Inc. is an American online marketplace for car buyers and sellers, founded in 1997. It aggregates new, used, and certified second-hand cars from dealers and private sellers. The site also provides users with automotive reviews, shopping advice, and comparison tools for car financing and insurance information.
CarGurus is a Cambridge, Massachusetts-based automotive research and shopping website that assists users in comparing local listings for used and new cars, and contacting sellers.
Pinoy Auto Trader was an online automotive marketplace primarily catered for the Philippine market. It was owned and operated by Netrepreneur Connections Enterprises and was a sister-company of the Philippine buy and sell website Sulit.com.ph. Pinoy Auto Trader was primarily a business-to-consumer (B2C) website.
MicroBilt Corporation is a credit reporting company and alternative credit data provider. Since its founding in 1978, it has grown by acquisition to challenge its larger rivals. Its PRBC consumer credit subsidiary offers consumers the ability to self-report on the bill paying habits as a means of positively impacting their credit score. MicroBilt’s other subsidiaries focus on business credit and services to sub-prime lenders. Many of the company's products are designed to help businesses accurately assess risk on consumers who otherwise have thin traditional credit files. In doing so, credit can be extended to consumers where it couldn't before opening a new customer base to a company and new opportunities to a consumer.
