Barry Schwartz (technologist)

This article is about the technologist. For other people with this name, see Barry Schwartz.

Barry Schwartz
Barry Schwartz in 2021
Born	(1980-03-22) 22 March 1980 (age 45)
Other names	rustybrick
Alma mater	Baruch College
Occupation(s)	Technologist, Journalist
Known for	Founder of Search Engine Roundtable and journalist at Search Engine Land
Children	5
Awards	Search Personality of the Year

Barry Schwartz (born 22 March 1980) is a technologist and blogger who writes about search engines and search engine marketing, and search engine optimization. ^{[1] [2]} Schwartz is the founder ^[3] and currently the editor of Search Engine Roundtable, an online news site covering the search engines and search engine marketing. He also is the CEO & President of RustyBrick, Inc., a New York–based web development company, and a news editor at Search Engine Land, a search engine news site founded by Danny Sullivan. ^[4] Previously, Schwartz was a writer for Search Engine Watch. ^[5] He also moderates online and offline panels at Search Engine Watch, and WebmasterWorld's PubCon. ^[6]

He has been interviewed by NBC Nightly News and USA Today about Search Marketing, ^{[7] [8]} and has been quoted by news organizations reporting on the Internet Marketing space. ^{[9] [10] [11]} He is also an organizer of the SEO event series Search Marketing Expo (SMX) and is a member of the Internet Marketers – New York. ^[12] He was also the host of the Search Pulse podcast on WebmasterRadio.FM. ^[13]

Biography

Barry Schwartz (middle) and Chris Boggs (left) interview Rand Fishkin (right) on Webmaster Radio

At the age of 14, Barry Schwartz started RustyBrick.com and began website building in 1994. ^[14]

On 2 December 2003, Schwartz founded the "Rusty Brick Weblog" that would later evolve into Search Engine Roundtable. ^[15] The publication covers Search engine news and updates from Google Search, Microsoft Bing and other platforms.

Schwartz became a news correspondent at Search Engine Watch, in February 2006. ^[16] Then in December 2011, when founder Danny Sullivan left Search Engine Watch, Schwartz followed, becoming a founding staff member of Search Engine Land alongside Chris Sherman. ^[17] A prolific journalist, during 2022 Schwartz celebrated 19 years of writing for search news publications, contributing "around 40,000" articles. ^{[18] [19]}

Schwartz received an award for Search Personality of the Year at the US Search Awards in 2018. ^[20]

In 2022 Schwartz founded a news site, LucidInsider.com, which covers the electric car company Lucid Motors. ^[21] In the same year, he was spotlighted in a Google Search podcast series as someone "from the larger Search Marketing community who inspires" in a Search of the Record podcast interview. ^[22]

Personal life

Schwartz is a graduate of Baruch College, City University of New York ^[23] and lives in Rockland County, New York. He is married and has three daughters and two sons. ^[24]

References

1. "Barry Schwartz's Search Engine Roundtable Articles". Seroundtable.com. Retrieved December 7, 2011.
2. Matt Cutts, Search Engine Strategies Chicago 2006, December 5, 2005
3. "Rusty Brick" . Retrieved April 18, 2016.
4. "Blueglass Archive" . Retrieved May 29, 2014.
5. "Barry Schwartz – Search Engine Watch (#SEW)". Search Engine Watch. Retrieved December 7, 2011.
6. Barry Schwartz, PubCon Biography
7. rustybrick (September 12, 2010). "NBC Nightly News – Google Advertising". Youtube. Archived from the original on December 14, 2021. Retrieved December 7, 2011.
8. Acohido, Byron (May 5, 2010). "USA Today Google's new look amps up search-engine competition". USA Today. Retrieved December 7, 2011.
9. Manjoo, Farhad (August 31, 2009). "Can Microsoft's Bing, or Anyone, Seriously Challenge Google?". Time. Archived from the original on August 26, 2009. Retrieved December 7, 2011.
10. "North Carolina District Schools Google". Forbes. June 26, 2006. Retrieved December 7, 2011.
11. King, Rachael (June 5, 2009). "Saving Face Online". Bloomberg BusinessWeek. Archived from the original on June 19, 2009. Retrieved December 7, 2011.
12. "New Web Marketing Group Takes Velvet Rope Approach". Clickz.com. December 15, 2006. Retrieved December 7, 2011.
13. "The Pulse". .webmasterradio.fm. November 13, 2007. Archived from the original on January 9, 2012. Retrieved December 7, 2011.
14. Google Search Central (July 14, 2022). How Barry Schwartz Created RustyBrick . Retrieved June 19, 2024– via YouTube.{{cite AV media}}: |last= has generic name (help)
15. "Welcome to the RustyBrick Weblog at Search Engine Roundtable Weblog". February 8, 2004. Archived from the original on February 8, 2004. Retrieved June 19, 2024.
16. "Goodbye Gary; Hello Barry! - Search Engine Watch (#SEW)". February 12, 2014. Archived from the original on February 12, 2014. Retrieved June 19, 2024.
17. "Danny Sullivan's Search Engine Land Launches December 11". December 10, 2006. Archived from the original on December 10, 2006. Retrieved June 19, 2024.
18. Goodwin, Danny (December 11, 2022). "Search Engine Land celebrates its 16th birthday". Search Engine Land. Retrieved June 19, 2024.
19. Schwartz, Barry (December 2, 2022). "Search Engine Roundtable's 19th Anniversary". Search Engine Roundtable. Retrieved June 19, 2024.
20. Marvin, Ginny (October 18, 2018). "Editor's note: Congratulations, Barry Schwartz, Search Personality of the Year". Search Engine Land. Retrieved June 19, 2024.
21. Barry, Schwartz (July 15, 2022). "Lucid Insider Author". Lucid Insider. Archived from the original on July 16, 2022. Retrieved July 15, 2022.
22. Google Search Central (July 14, 2022). How Barry Schwartz Created RustyBrick . Retrieved June 19, 2024– via YouTube.{{cite AV media}}: |last= has generic name (help)
23. "Barry Schwartz CEO of RustyBrick". rustybrick.com.
24. Barry Schwartz (November 14, 2014). "Video Recap of Weekly Search Buzz". seoroundtable.com.

External links

• Barry Schwartz at Search Engine Roundtable