Palatino is the name of an old-style serif typeface designed by Hermann Zapf, initially released in 1949 by the Stempel foundry and later by other companies, most notably the Mergenthaler Linotype Company.
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif fonts tend to have less stroke width variation than serif fonts. They are often used to convey simplicity and modernity or minimalism.
In typography, a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface, and a typeface that does not include them is a sans-serif one. Some typography sources refer to sans-serif typefaces as "grotesque" or "Gothic", and serif typefaces as "roman".
A typeface is the overall design of lettering; the design can include variations, such as extra bold, bold, regular, light, italic, condensed, extended, etc. Each of these variations of the typeface is a font.
Fraktur is a calligraphic hand of the Latin alphabet and any of several blackletter typefaces derived from this hand. The blackletter lines are broken up; that is, their forms contain many angles when compared to the smooth curves of the Antiqua (common) typefaces modeled after antique Roman square capitals and Carolingian minuscule. From this, Fraktur is sometimes contrasted with the "Latin alphabet" in northern European texts, which is sometimes called the "German alphabet", simply being a typeface of the Latin alphabet. Similarly, the term "Fraktur" or "Gothic" is sometimes applied to all of the blackletter typefaces.
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. It was developed as a typeface by the Bauer Type Foundry, in competition with Ludwig & Mayer's seminal Erbar typeface of 1926.
Blackletter, also known as Gothic script, Gothic minuscule, or Textura, was a script used throughout Western Europe from approximately 1150 until the 17th century. It continued to be commonly used for the Danish language until 1875, and for German, Estonian and Latvian until the 1940s. Fraktur is a notable script of this type, and sometimes the entire group of blackletter faces is incorrectly referred to as Fraktur. Blackletter is sometimes referred to as Old English, but it is not to be confused with the Old English language, which predates blackletter by many centuries and was written in the insular script or in Futhorc.
In Latin script typography, roman is one of the three main kinds of historical type, alongside blackletter and italic. Roman type was modelled from a European scribal manuscript style of the 15th century, based on the pairing of inscriptional capitals used in ancient Rome with Carolingian minuscules developed in the Holy Roman Empire.
Braggadocio is a geometrically constructed sans-serif stencil typeface designed by W.A. Woolley in 1930 for the Monotype Corporation. The design was based on Futura Black.
Cooper Black is an ultra-bold serif typeface intended for display use that was designed by Oswald Bruce Cooper and released by the Barnhart Brothers & Spindler type foundry in 1922. The typeface was drawn as an extra-bold weight of Cooper's "Cooper Old Style" family. It rapidly became a standard typeface and was licensed by American Type Founders and also copied by many other manufacturers of printing systems.
Didone is a genre of serif typeface that emerged in the late 18th century and was the standard style of general-purpose printing during the nineteenth. It is characterized by:
Bastarda was a blackletter script used in France, the Burgundian Netherlands and Germany during the 14th and 15th centuries. The Burgundian variant of script can be seen as the court script of the Dukes of Burgundy and was used to produce some of the most magnificent manuscripts of the 15th century.
Bank Gothic is a rectilinear geometric sans-serif typeface designed by Morris Fuller Benton for American Type Founders and released from 1930. The design has become popular from the late twentieth century to suggest a science-fiction, military, corporate or sports aesthetic.
Fette Fraktur is a blackletter typeface of the sub-classification Fraktur designed by the German punchcutter Johann Christian Bauer (1802–1867) in 1850. The C.E. Weber Foundry published a version in 1875, and the D Stempel AG foundry published the version shown at right in 1908.
Fletcher is the name given to a revival of a nineteenth-century blackletter typeface designed in the Paris foundry of Theophile Beaudoire (1833–1903). The typeface appears in the title pages of many 1870s books. Dan X. Solo's revival is based on a Beaudoire & Cie. specimen and alters several characters towards improved legibility.
Script typefaces are based upon the varied and often fluid stroke created by handwriting. They are generally used for display or trade printing, rather than for extended body text in the Latin alphabet. Some Greek alphabet typefaces, especially historically, have been a closer simulation of handwriting.
A display typeface is a typeface that is intended for use at large sizes for headings, rather than for extended passages of body text.
The Golden Type is a serif font designed by artist William Morris for his fine book printing project, the Kelmscott Press, in 1890. It is an "old-style" serif font, based on type designed by engraver and printer Nicolas Jenson in Venice around 1470. It is named for the Golden Legend, which was intended to be the first book printed using it. The original design has neither an italic nor a bold weight, as neither of these existed in Jenson's time.
In typography, a fat face letterform is a serif typeface or piece of lettering in the Didone or modern style with an extremely bold design. Fat face typefaces appeared in London around 1805-10 and became widely popular; John Lewis describes the fat face as "the first real display typeface." While decorated typefaces and lettering styles existed in the past, for instance inline and shadowed forms, the fat faces' extreme design and their issue in very large poster sizes had an immediate impact on display typography in the early nineteenth century. Historian James Mosley describes a fat face as "designed like a naval broadside to sock its commercial message by poster to the unconsenting reader at a distance of ten or twenty yards by sheer aggressive weight of heavy metal."
