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Beauty Deserts is a term similar to Food deserts and Healthcare deserts that describes people who have inadequate access to fundamental personal care, skincare, cosmetic products, and fundamental beauty services to people of color.
Food deserts is a term originally coined in 1995 in the UK to indicate a “disadvantaged geographic area in which residents have restricted access to healthy, affordable, fresh food from a supermarket” (Brînzac et al., 2023). [1] Building upon the initial defining research of “food deserts”, the USDA has further defined “food deserts” as areas where access to a supermarket is limited, with urban zones having a distance of at least one mile to the nearest supermarket and rural areas exceeding 10 miles. [2]
Similarly, Healthcare deserts is a term that originated in France in the 2000s, inspired by “food deserts” (Brînzac et al., 2023). These deserts are characterized by an area, typically a region or a community, where access to healthcare services and facilities is limited or non-existent. [3]
To appropriately address the inequities of beauty deserts, which mirror the inequities of healthcare and food deserts, established definitions for the terms beauty and deserts were constructed for consistency throughout the research. [4]
In ‘Black representation in the beauty industry’, McKinsey & Company conducted quantitative and qualitative research to highlight inequity experienced by Black beauty consumers. Despite spending $6.6 billion on beauty in 2021 ⎯ 11.1% of the total US beauty market ⎯ yet representing only 12.4% of the total US population, McKinsey & Company uncovered that equity remained elusive for Black beauty consumers and Black beauty brands. However, effectively addressing the inequity experienced by Black beauty consumers and brands is a $2.6 billion opportunity. [5] [6]
The first survey queried 1,268 Black beauty consumers' satisfaction with current beauty offerings and their willingness to spend on more tailored and effective beauty products. The second survey of 6,200 Black consumers asked more general questions about spending habits and customer satisfaction. [7]
Additionally, McKinsey & Company: [8]
The quantitative and qualitative research uncovered a variety of findings that indicated Black beauty consumers and brands face deep challenges related to equity within the beauty industry, notably that many Black neighborhoods are in consumer deserts with insufficient access to goods and services. McKinsey & Company uncovered that Black consumers have few options when shopping for beauty and that they have to travel further than White consumers. [8]
Per McKinsey & Company’s findings, if Black consumers are traveling further than White consumers and have limited shopping options, they not only live in a consumer desert, but they live in a beauty desert. Hypothetically, if Black beauty consumers are significantly impacted by a lack of accessibility to stores and a lack of product availability, other communities of color and low-income communities are also significantly impacted. [9]
Cosmetics are composed of mixtures of chemical compounds derived from either natural sources or synthetically created ones. Cosmetics have various purposes, including personal and skin care. They can also be used to conceal blemishes and enhance natural features. Makeup can also add colour to a person's face, enhance a person's features or change the appearance of the face entirely to resemble a different person, creature, or object.
Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. Distribution can be done directly by the producer or service provider or by using indirect channels with distributors or intermediaries. Distribution is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion.
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
Shiseido Company, Limited is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world and celebrated its 150th anniversary in 2022. It is the largest cosmetic firm in Japan and the fifth largest cosmetic company in the world. In Japan, Shiseido is available at cosmetic counters at selected department stores and most pharmacies. The company owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company is headquartered in Tokyo, and is traded on the Tokyo Stock Exchange, where it is a constituent of the Nikkei 225 and TOPIX Large70 indices.
Green Cross Health is a provider of primary health care services around New Zealand, including pharmacies and medical clinics. It is based in Ellerslie, Auckland.
Origins Natural Resources, Inc., trading as Origins, is an American cosmetics brand founded in 1990 by Leonard Lauder, son of Estée Lauder. It is one of the original brands of The Estée Lauder Companies.
The history of cosmetics spans at least 7,000 years and is present in almost every society on earth. Cosmetic body art is argued to have been the earliest form of a ritual in human culture. The evidence for this comes in the form of utilised red mineral pigments including crayons associated with the emergence of Homo sapiens in Africa. Cosmetics are mentioned in the Old Testament—2 Kings 9:30 where Jezebel painted her eyelids—approximately 840 BC—and the book of Esther describes various beauty treatments as well.
A food desert is an area that has limited access to food that is plentiful, affordable, or nutritious. In contrast, an area with greater access to supermarkets and vegetable shops with fresh foods may be called a food oasis. The designation considers the type and the quality of food available to the population, in addition to the accessibility of the food through the size and the proximity of the food stores.
Creme 21 is a German-origin skincare brand which was founded in 1967 by Henkel. It is now owned by an Indian conglomerate company, Emami, and is based in Bad Homburg vor der Höhe, Hesse, Germany.
Paula Beth Begoun, also known as "The Cosmetics Cop", is an American talk radio host, author, and businesswoman. She is the founder of Paula's Choice and Beginning Press Publishing.
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others.
No7 is a beauty brand of anti-ageing creams, skincare and cosmetic products developed by Boots in the United Kingdom. The brand No7 was launched by Boots in 1935 as a selection of eleven skincare products and was expanded in 1937 with some colour cosmetics. Since its introduction, the brand has undergone eight redesigns. In 2007, Boots expanded the range to incorporate body products, foundation, creams and men's skincare.
Cosmetics have been used in Korea since antiquity. Today, cosmetics are an important industry in South Korea.
Walgreens Boots Alliance, Inc. (WBA) is an American multinational holding company headquartered in Deerfield, Illinois. The company was formed on December 31, 2014, after Walgreens bought the 55% stake in Alliance Boots that it did not already own. The total price of the acquisition was $4.9 billion in cash and 144.3 million common shares with fair value of $10.7 billion. Walgreens had previously purchased 45% of the company for $4.0 billion and 83.4 million common shares in August 2012 with an option to purchase the remaining shares within three years. Walgreens became a subsidiary of the newly created company after the transactions were completed. As of 2022, Walgreens Boots Alliance is ranked #18 on the Fortune 500 rankings of the largest United States corporations by total revenue.
FSN E-Commerce Ventures Ltd, d/b/a Nykaa, is an Indian retail company, headquartered in Mumbai. It sells beauty, wellness and fashion products through its website, mobile app and over 100 physical stores. In 2020, it became the first Indian unicorn startup headed by a woman.
K-beauty is an umbrella term for skincare products that are derived from South Korea. The fad gained popularity worldwide, especially in East Asia, Southeast Asia, South Asia, and the Western world, and focuses on health, hydration, and an emphasis on brightening effects.
This is a list of food desert issues and solutions by country.
Male cosmetics include all cosmetic products marketed towards men, such as makeup, skincare products, hair care products, body care products, sun care products, perfumes, and other decorative cosmetics.
Medical desert is a term used to describe regions whose population has inadequate access to healthcare. The term can be applied whether the lack of healthcare is general or in a specific field, such as dental or pharmaceutical. It is primarily used to describe rural areas although it is sometimes applied to urban areas as well. The term is inspired by the analogous concept of a food desert.
T-Beauty, or Taiwanese Beauty, refers to beauty products and routines associated with Taiwan.