Betsafe

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Betsafe is an international sportsbook popular in the Baltic region. It is headquartered in Malta and is a subsidiary of Betsson, the online gambling giant listed in Sweden.

Contents

History

Betsafe was founded in Norway in 2006 by André Lavold and a group including his brother, Christer Lavold, and Rudi Thomassen and Anders Berntsen. [1] In 2011, Betsafe was acquired by Betsson which saw the acquisition as a way to grow its presence in Northern Europe. [2] [3] At the time, revenue for the 12-month period ending April 2011 was reported to amount to €33.4 million with operating profit of €6.9 million. The deal was worth €32.5 million, half of which was paid in cash and the other half in Betsson shares, corresponding to 4.7x multiple of Betsafe's operating profit. [4]

Victoria Silvstedt was an ambassador for Betsafe filming five different commercials in Mallorca. [5] The partnership was discontinued in 2012. [6]

In 2016, Betsson merged TonyBet and Triobet into Betsafe following their acquisitions to strengthen its position in the Baltic States. [7] [8]

Sponsorships

It is a prolific sponsor of sports teams across the Baltics. In Lithuanian basketball, Betsafe was the title sponsor of four teams in the Lietuvos krepšinio lyga, branded Betsafe-LKL, in addition to sponsoring the Lithuanian Basketball Federation. [9] The deal with the league has been extended, most recently for an additional three years in 2022. [10] The Baltic Women's Basketball League is also a recipient of Betsafe sponsorship. [11]

BK Liepāja in the Latvian Basketball League also received a sponsorship from Betsafe in 2017. [12] Felix Stephensen was sponosred by "Team Betsafe" in 2014. [13]

Related Research Articles

<span class="mw-page-title-main">Lietuvos krepšinio lyga</span> Lithuanian mens basketball league

Lietuvos krepšinio lyga, also known as Betsafe LKL for sponsorship reasons, is the premier professional men's club basketball league in Lithuania. It is composed of 10 teams, and it is a member of the Lithuanian Basketball Federation. The best LKL clubs are also annual participants of the top European-wide basketball competitions, including the top-tier level EuroLeague.

<span class="mw-page-title-main">National Basketball League (Lithuania)</span> Basketball league

The National Basketball League (NKL) (Lithuanian: Nacionalinė krepšinio lyga), also known as 7bet-NKL for sponsorship reasons, is the second-tier basketball minor league in Lithuania. It is placed below the top division Lietuvos krepšinio lyga (LKL). The competition currently consists of 15 teams. The champions of the league have the option to promote to the LKL. However, this rarely happens, as most clubs do not meet the requirements for budget and seating capacity.

<span class="mw-page-title-main">Baltic Basketball League</span> International basketball competition

Baltic Basketball League (BBL) was the Baltic states basketball league founded in 2004. The league mainly focused on teams from the Baltic states, but teams from Sweden, Russia, Kazakhstan, Finland, and Belarus have participated in the Baltic League. After the 2017–18 season, the league announced that it was suspending its operations.

The Lietuvos krepšinio lyga (LKL) Finals is the championship finals series for the top-tier level professional club basketball league in Lithuania, the LKL, and the conclusion of the league's postseason. The Finals have been played in either a best-of-seven, or a best-of five format. The first LKL Finals series was held in 1994, and was contested by Žalgiris and Atletas, with Žalgiris winning the series 3–1.

<span class="mw-page-title-main">BC Mažeikiai</span> Basketball team in Mažeikiai, Lithuania

M Basket Mažeikiai, also known as M Basket-Delamode Mažeikiai for sponsorship reasons, is a professional basketball club based in Mažeikiai, Lithuania. The club finished as a runner-up in the 2022–23 National Basketball League season, which was enough for the promotion to the Lithuanian Basketball League for the 2023–24 season.

<span class="mw-page-title-main">2011–12 LKL season</span> Sports season

The 2011–12 Lietuvos krepšinio lyga was the 19th season of the top-tier level professional basketball league of Lithuania, the Lietuvos krepšinio lyga (LKL). The regular season started in October 2011, and ended in January 2012

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<span class="mw-page-title-main">2016 King Mindaugas Cup</span>

The 2016 Karaliaus Mindaugo taurė, also known as KIDY Tour – Karaliaus Mindaugo taurė for sponsorship purposes, was the first edition of the newly formed Lithuanian King Mindaugas Cup. It's managed by the Lithuanian Basketball League and the Lithuanian Basketball Federation. The competition was held in Vilnius, in the Siemens Arena on February 19–21, 2016.

The 2017–18 Lietuvos krepšinio lyga, also called Betsafe-LKL for sponsorship reasons, was the 25th season of the top-tier level professional basketball league of Lithuania, the Lietuvos krepšinio lyga (LKL). The season started in September 2017, and the last game of final series was played in 18 June 2018.

The 2018–19 Lietuvos krepšinio lyga, also called Betsafe-LKL for sponsorship reasons, was the 26th season of the top-tier level professional basketball league of Lithuania, the Lietuvos krepšinio lyga (LKL). The Betsafe LKL championship started on 22 September 2018 and ended on 1 June 2019.

The 2019–20 Lietuvos krepšinio lyga, also called Betsafe-LKL for sponsorship reasons, was the 27th season of the top-tier level professional basketball league of Lithuania, the Lietuvos krepšinio lyga (LKL). On 13 March 2020, season was ended prematurely because of the coronavirus pandemic.

The 2019 LKL Playoffs featured the eight best teams of the Lietuvos krepšinio lyga (LKL) basketball league in Lithuania, competing for the championship spot. This was the LKL playoffs' 25th edition. Žalgiris achieved their 21st title overall, ninth consecutive.

The 2020–21 Lietuvos krepšinio lyga, also called Betsafe-LKL for sponsorship reasons, was the 28th season of the top-tier level professional basketball league of Lithuania, the Lietuvos krepšinio lyga (LKL). Žalgiris achieved their 23rd title overall, eleven consecutive.

The 2021 LKL Playoffs featured the eight best teams of the Lietuvos krepšinio lyga (LKL) basketball league in Lithuania, competing for the championship spot. This will be the LKL playoffs' 26th edition. Žalgiris achieved their 23rd title overall, eleven consecutive.

The 2021–22 Lietuvos krepšinio lyga, also called Betsafe-LKL for sponsorship reasons, was the 29th season of the top-tier level professional basketball league of Lithuania, the Lietuvos krepšinio lyga (LKL). Žalgiris was defending champions.

The 2022 LKL Playoffs featured the eight best teams of Lietuvos krepšinio lyga (LKL) basketball league in Lithuania, competing for the championship spot. This was the LKL playoffs' 27th edition. Rytas after 12 years achieved their 6th title.

<span class="mw-page-title-main">BC Dzūkija</span> Basketball team in Alytus, Lithuania

BC Dzūkija was a professional basketball club located in Alytus, Lithuania. It was founded in 2012 and participated in the Lietuvos krepšinio lyga (LKL). It was the newest basketball club based in Alytus after BC Alita and BC Alytus were dissolved. The club was bought by Lithuanian businessman Gediminas Žiemelis in June 2022, who formed BC Wolves soon after.

The 2022–23 Lietuvos krepšinio lyga, also called Betsafe-LKL for sponsorship reasons, was the 30th season of the top-tier level professional basketball league of Lithuania, the Lietuvos krepšinio lyga (LKL). Rytas were defending champions, however, they finished as a runners-up, losing finals series to eventual champions Žalgiris.

The 2023–24 Lietuvos krepšinio lyga season, also called Betsafe–LKL for sponsorship reasons, was the 31st season of the top-tier level professional basketball league of Lithuania, the Lietuvos krepšinio lyga (LKL). Rytas won their seventh championship after defeating defending champions Žalgiris in the finals 3–1.

The 2024–25 Lietuvos krepšinio lyga season, also called Betsafe–LKL for sponsorship reasons, is the 32nd season of the top-tier level professional basketball league of Lithuania, the Lietuvos krepšinio lyga (LKL). Rytas are defending champions.

References

  1. ↑ Kellberg, Afroditi (2011-05-13). "Jackpot för Betsafe-anställda". Dagens industri (in Swedish). Retrieved 2024-11-19.
  2. ↑ TT (2011-05-13). "Betsson köper Betsafe". Svenska Dagbladet (in Swedish). ISSN   1101-2412 . Retrieved 2024-11-21.
  3. ↑ "Betsson acquires Betsafe for €60 million". Times of Malta. 2011-05-19. Retrieved 2024-11-21.
  4. ↑ "Betsson acquires Betsafe". MaltaToday.com.mt. Retrieved 2024-11-21.
  5. ↑ "Titta, här är Victoria Silvstedts "nya" jobb". www.aftonbladet.se (in Swedish). 2011-04-05. Retrieved 2024-11-21.
  6. ↑ "Betsafe dumpar Victoria Silvstedt". www.resume.se (in Swedish). Retrieved 2024-12-01.
  7. ↑ "Į Lietuvą ateina tarptautinė internetinių žaidimų ir lažybų kompanija: „Tonybet" tampa „Betsafe"". 15min.lt/sportas (in Lithuanian). Retrieved 2024-11-21.
  8. ↑ "Triobet läheb üle Betsafe kaubamärgile". Majandus (in Estonian). 2017-05-02. Retrieved 2024-11-21.
  9. ↑ "Lažybų reklamos draudimo matematika – kas netektų milijonų?". lrt.lt (in Lithuanian). 2024-04-23. Retrieved 2024-11-11.
  10. ↑ Narayan, Niji (2022-10-06). "Betsafe-LKL Extends Sponsorship Deal with Betsafe". European Gaming Industry News. Retrieved 2024-11-18.
  11. ↑ "Baltijos moterų krepšinio lygą perėmusi LKF surado jai rėmėją". www.lrytas.lt. Retrieved 2024-11-18.
  12. ↑ ""Liepāja"/"Triobet" pārtop par "Betsafe"/"Liepāja"". irliepaja.lv (in Latvian). Retrieved 2024-11-19.
  13. ↑ "Betsafe Signs World Series of Poker November Niner Felix Stephensen to its Roster". pokerfuse.com. 2014-08-20. Retrieved 2024-12-01.
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