Betty Crocker Star Matinee

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Betty Crocker Star Matinee is an American television anthology hosted by Adelaide Hawley under the General Mills persona of Betty Crocker. [1] The program was aired from November 3, 1951, through April 26, 1952, [2] on the American Broadcasting Company. [3]

Adelaide Hawley portrayed the iconic Crocker in the series. [4] Notable guest stars included Uta Hagen, [5] Dane Clark [6] Constance Bennett, [7] Zachary Scott, [8] Miriam Hopkins, [9] Albert Dekker, [10] Roland Young, [11] Audrey Hepburn, David Niven, Veronica Lake, Basil Rathbone, June Lockhart, Raymond Massey, Thomas Mitchell, Teresa Wright, Celeste Holm, and Robert Cummings.

The program was initially broadcast from noon to 12:30 p.m. Eastern Time on Saturdays. The format consisted of "a dramatic excerpt, a recipe, and a female personality". [3] Beginning March 1, 1952, it was moved to 11:30 to noon on Saturdays, replacing A Date with Judy . [12]

Plays from which excerpts were performed include The Late Christopher Bean , featuring Thomas Mitchell, [3] Eastward in Eden with Constance Bennett, [7] [13] and Mary Rose , starring Teresa Wright. [14]

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References

  1. ↑ Terrace, Vincent (2011). Encyclopedia of Television Shows, 1925 through 2010 (2nd ed.). Jefferson, N.C.: McFarland & Company, Inc., Publishers. p. 94. ISBN   978-0-7864-6477-7.
  2. ↑ McNeil, Alex (1996). Total Television: the Comprehensive Guide to Programming from 1948 to the Present (4th ed.). New York, New York: Penguin Books USA, Inc. p. 89. ISBN   0-14-02-4916-8.
  3. 1 2 3 Plotnik, Gene (November 17, 1951). "Betty Crocker Star Matinee". Billboard. p. 12. Retrieved September 13, 2024.
  4. ↑ Marks, Susan (2010). Finding Betty Crocker: The Secret Life of America's First Lady of Food. Simon and Schuster. p. 219. ISBN   9781439104019 . Retrieved 27 March 2019.
  5. ↑ "ON TELEVISION". New York Times. January 5, 1952. p. 17. ProQuest   112263877. (7)—Betty Crocker Star Matinee: David Niven, Uta Hagen, Guests.
  6. ↑ "ON TELEVISION". New York Times. December 22, 1951. p. 20. ProQuest   111872310. (7)—Betty Crocker Star Matinee: Dane Clark, Guest.
  7. 1 2 Kellow, Brian (November 26, 2004). The Bennetts: An Acting Family. University Press of Kentucky. ISBN   978-0-8131-3818-3 . Retrieved November 2, 2024.
  8. ↑ "ON TELEVISION". New York Times. December 15, 1951. p. 24. ProQuest   112106684. (7)—Betty Crocker Star Matinee: Zachary Scott, Niva Patterson, Guests.
  9. ↑ "ON TELEVISION". New York Times. December 29, 1951. p. 16. ProQuest   112067255. (7)—Betty Crocker Star Matinee: Miriam Hopkins, Maria Rubenstein, Guests.
  10. ↑ "ON TELEVISION". New York Times. November 10, 1951. p. 14. ProQuest   112074812. (7)—Betty Crocker Star Matinee: June Lockhart, Albert Dekker, Guests.
  11. ↑ "ON TELEVISION". New York Times. November 24, 1951. p. 23. ProQuest   112058400. (7)—Betty Crocker Star Matinee: Roland Young, Claire McCardell, Guests.
  12. ↑ "Report Bayuk Will Buy 'Ellery Queen' on ABC". Billboard. March 8, 1952. p. 6. Retrieved November 2, 2024.
  13. ↑ Boardman, Gerald (1996). American Theatre: A Chronicle of Comedy and Drama, 1930-1969 . New York: Oxford University Press. p. 270. ISBN   0-19-509079-9.
  14. ↑ "Saturday Television Highlights". Detroit Free Press. January 12, 1952. p. 19. Retrieved November 2, 2024.


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