Beyond Yoga

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Beyond Yoga is an athleisure and yoga fashion brand founded by Jodi Guber Brufsky and Michelle Wahler, and owned by Levi Strauss & Co. since 2021. [1] [2] Its CEO is Nancy Green, the former CEO of Athleta.

Contents

Marketing

In 2025 it launched a new brand platform and creative campaign with an original spoken word anthem written and performed by Issa Rae. [3] [4] [5]

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Reference

  1. ↑ "Levi Strauss to buy apparel brand Beyond Yoga, launching into activewear". CNBC. August 5, 2021. Retrieved 2021-08-06.
  2. ↑ Beyond Yoga cofounder’s $400 million deal to sell her brand to Levi Strauss started with a cold LinkedIn message Fortune magazine, Emma Hinchliffe, July 12, 2024
  3. ↑ Beyond Yoga Unveils ‘Seek Beyond’ Platform With Issa Rae Andrea Navarro, July 24, 2025
  4. ↑ Issa Rae Prioritizes Mindfulness and Wellness in Beyond Yoga's Seek Beyond Campaign People magazine, Starr Bowenbank, July 24, 2025
  5. ↑ Issa Rae Found Joy Through Running & She Wants That For You Too Refinery29, TARYN FINLEY, July 29, 2025

See also

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