 | |
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 2007 in Los Angeles, California, U.S. |
| Founders |
|
| Headquarters | , U.S. |
Key people | Danny Harris (CEO) |
| Parent | Color Image Apparel |
| Website | www |
Alo Yoga is an American athletic apparel retailer headquartered in Los Angeles. It was founded in 2007 by Danny Harris and Marco DeGeorge.
Alo Yoga was founded in 2007 in Los Angeles by Danny Harris and Marco DeGeorge, childhood friends who had become interested in yoga as a treatment for anxiety and a back injury respectively. [1] The name stands for "air, land, and ocean". [1] The brand rose to prominence when celebrities who received free products such as Kendall Jenner, Hailey Bieber, and Bella Hadid wore Alo in paparazzi photographs. [2] [3]
Alo's headquarters in Beverly Hills feature yoga studios, gyms, and other amenities. [2] [3] As of October 2023 [update] , the company has more than 50 brick-and-mortar stores (which it calls "sanctuaries"), which feature yoga studios and cafés. [4] [5]
Alo has expanded beyond athletic wear. A skincare brand, Alo Glow System, was launched in December 2020. [6] At New York Fashion Week in September 2022, Alo introduced the Aspen Collection, a luxury line of ski wear and non-fungible tokens. [7] The company began selling sneakers in May 2023. [8] The focus on the sneaker changed in March 2024, and is now marketed as a recovery sneaker, which aims to support balance and pressure points for all-day recovery. Its next luxury line, the Alo Atelier formalwear collection, was launched in October 2023. [9]
Alo promotes mindfulness and posts images of yoga practitioners on its Instagram page. [2] The company became the "official wellness partner" of New York Fashion Week in September 2021, holding yoga workshops and other events. [10]
Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the “Fashion & Leather Goods” division of the French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana.
Gianni Versace S.r.l., usually referred to as Versace, is an Italian luxury fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. Gianni Versace being a native of Calabria, in the ancient Magna Grecia, the company logo is inspired by Medusa, a figure from Greek mythology.
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Lululemon athletica inc., commonly known as lululemon, is a Canadian multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products. The company has 711 stores internationally and sells online.
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Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. The word is a portmanteau combining the words 'athletic' and 'leisure'. Athleisure outfits can include tracksuits, sports jackets, hoodies, yoga pants, tights, sneakers, flats, Birkenstocks, uggs, leggings and shorts that look like athletic wear and pair well with it. Characterized as "fashionable, dressed-up sweats and exercise clothing," the growth of the athleisure trend took root during the mid-2010s, which grew out of the popularity of yoga pants that emerged throughout the mid to late 2000s. The convenience of wearing clothes that matched and paired well with yoga pants gave mainstream North American women the agency to exhibit their casual fashion sensibilities for the sake of convenience in multiple occasions without having to change frequently throughout various settings while going on and about their daily lives. Since the mid-2010s, the pervasiveness of the athleisure phenomenon has experienced a significant surge in popularity across Canada and the United States, particularly within the everyday life and daily routines of mainstream North American women. The atheleisure trend entails casual clothing options that give North American women the option to incorporate athletic clothing as part as of their everyday attire, irrespective of their actual engagement in physical activities or not.
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